The top 100 most visited shopping websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | play.google.com | 579M | −30M | ||
| 2 | amazon.com | 448M | +11M | ||
| 3 | amazon.in | 140M | −6.0M | ||
| 4 | ↑1 | amazon.de | 122M | +6.3M | |
| 5 | ↓1 | rakuten.co.jp | 120M | +1.4M | |
| 6 | amazon.co.jp | 103M | −6.4M | ||
| 7 | flipkart.com | 101M | −7.5M | ||
| 8 | ↑1 | amazon.co.uk | 97M | +10M | |
| 9 | ↑1 | mercadolivre.com.br | 88M | +6.6M | |
| 10 | ↑1 | trendyol.com | 86M | +7.6M | |
| 11 | ↓3 | etsy.com | 83M | −6.7M | |
| 12 | ↑1 | walmart.com | 80M | +11M | |
| 13 | ↑6 | amazon.fr | 79M | +19M | |
| 14 | ↓2 | allegro.pl | 79M | +9.4M | |
| 15 | ↑1 | ebay.com | 74M | +6.0M | |
| 16 | ↑1 | nike.com | 71M | +6.7M | |
| 17 | ↑1 | shopee.co.id | 66M | +6.7M | |
| 18 | ↓4 | sahibinden.com | 65M | −3.1M | |
| 19 | ↓4 | tokopedia.com | 62M | −5.6M | |
| 20 | amazon.it | 62M | +6.0M | ||
| 21 | ↑4 | target.com | 61M | +16M | |
| 22 | ↓1 | mercadolibre.com.mx | 57M | +4.0M | |
| 23 | ↑1 | amazon.es | 49M | +4.1M | |
| 24 | ↓2 | mercadolibre.com.ar | 48M | +1.3M | |
| 25 | ↓2 | justdial.com | 47M | +836K | |
| 26 | aliexpress.com | 46M | +2.9M | ||
| 27 | zara.com | 46M | +5.9M | ||
| 28 | ↑1 | hm.com | 45M | +6.6M | |
| 29 | ↓1 | hepsiburada.com | 42M | +2.7M | |
| 30 | ↑1 | olx.pl | 38M | +2.4M | |
| 31 | ↑3 | leboncoin.fr | 37M | +6.8M | |
| 32 | ↓2 | blibli.com | 36M | −1.8M | |
| 33 | ↓1 | shein.com | 35M | +1.4M | |
| 34 | ↑18 | bestbuy.com | 33M | +12M | |
| 35 | ↓2 | amazon.com.br | 32M | −917K | |
| 36 | ↓1 | my-best.com | 31M | +967K | |
| 37 | ↓1 | akakce.com | 30M | +400K | |
| 38 | ↓1 | amazon.ca | 29M | +706K | |
| 39 | ↑1 | olx.ua | 28M | +3.0M | |
| 40 | ↓1 | ozon.ru | 28M | +2.2M | |
| 41 | ↑3 | skroutz.gr | 27M | +3.1M | |
| 42 | ↑4 | shopee.com.br | 26M | +4.0M | |
| 43 | ↓5 | thegioididong.com | 25M | −2.2M | |
| 44 | ↓3 | magazineluiza.com.br | 25M | −482K | |
| 45 | amazon.com.mx | 25M | +968K | ||
| 46 | ↓3 | kakaku.com | 24M | +203K | |
| 47 | ↑6 | kleinanzeigen.de | 24M | +3.9M | |
| 48 | ↑1 | shopee.vn | 23M | +1.6M | |
| 49 | ↑7 | americanas.com.br | 23M | +4.3M | |
| 50 | ↑9 | costco.com | 23M | +5.6M | |
| 51 | ↓9 | lazada.co.id | 23M | −2.0M | |
| 52 | ↑3 | rozetka.com.ua | 22M | +2.8M | |
| 53 | ↑1 | ebay.co.uk | 22M | +2.0M | |
| 54 | ↓6 | shopee.co.th | 22M | −257K | |
| 55 | ↓4 | olx.com.br | 21M | −114K | |
| 56 | ↑4 | nordstrom.com | 21M | +4.5M | |
| 57 | ↓10 | craigslist.org | 21M | −1.6M | |
| 58 | ↑22 | pandora.net | 20M | +7.9M | |
| 59 | ↓2 | emag.ro | 20M | +2.8M | |
| 60 | ↑5 | argos.co.uk | 20M | +5.2M | |
| 61 | ↑14 | macys.com | 19M | +6.4M | |
| 62 | ↓4 | mercadolibre.com.co | 19M | +1.3M | |
| 63 | ↑7 | next.co.uk | 18M | +4.7M | |
| 64 | ↓2 | marksandspencer.com | 18M | +2.4M | |
| 65 | ↑8 | elcorteingles.es | 18M | +4.7M | |
| 66 | ↓16 | myntra.com | 18M | −4.1M | |
| 67 | New | kohls.com | 17M | +9.8M | |
| 68 | ↑10 | zalando.de | 16M | +3.7M | |
| 69 | ↓5 | shopee.tw | 16M | +910K | |
| 70 | ↑16 | idealo.de | 16M | +3.8M | |
| 71 | ↑3 | bol.com | 15M | +2.3M | |
| 72 | ↓9 | shopify.com | 15M | −61K | |
| 73 | ↓12 | mercari.com | 15M | −1.0M | |
| 74 | New | mediamarkt.de | 15M | +5.6M | |
| 75 | ↑18 | otto.de | 15M | +3.3M | |
| 76 | ↑6 | ebay.de | 14M | +2.3M | |
| 77 | New | smythstoys.com | 14M | +4.9M | |
| 78 | New | fnac.com | 14M | +4.0M | |
| 79 | ↓11 | olx.ro | 14M | −88K | |
| 80 | ↓14 | dienmayxanh.com | 14M | −367K | |
| 81 | ↑13 | uniqlo.com | 14M | +2.6M | |
| 82 | ↑1 | cdiscount.com | 14M | +1.6M | |
| 83 | ↑15 | mediaexpert.pl | 14M | +3.2M | |
| 84 | ↓8 | cimri.com | 13M | +275K | |
| 85 | adidas.com | 13M | +1.1M | ||
| 86 | New | liverpool.com.mx | 13M | +2.9M | |
| 87 | ↓18 | bachhoaxanh.com | 13M | −1.1M | |
| 88 | ↑7 | dior.com | 13M | +1.5M | |
| 89 | ↓10 | amazon.com.tr | 12M | −256K | |
| 90 | ↓18 | mercadolibre.cl | 12M | −1.0M | |
| 91 | ↓7 | subito.it | 12M | +165K | |
| 92 | ↓11 | fptshop.com.vn | 12M | −391K | |
| 93 | ↓3 | alibaba.com | 12M | +808K | |
| 94 | New | currys.co.uk | 12M | +5.0M | |
| 95 | ↓6 | amazon.com.au | 12M | +542K | |
| 96 | ↑3 | couponfollow.com | 12M | +1.7M | |
| 97 | ↓1 | asos.com | 12M | +800K | |
| 98 | ↓6 | max.com | 12M | +308K | |
| 99 | ↓22 | meesho.com | 11M | −1.2M | |
| 100 | New | gap.com | 11M | +1.9M |
Websites that changed positions within the top 100 rankings in December 2024.
Rank | Website | Change | |
|---|---|---|---|
| 67 | kohls.com | ↑58 | |
| 94 | currys.co.uk | ↑42 | |
| 77 | smythstoys.com | ↑36 | |
| 74 | mediamarkt.de | ↑35 | |
| 78 | fnac.com | ↑25 | |
| 58 | pandora.net | ↑22 | |
| 34 | bestbuy.com | ↑18 | |
| 75 | otto.de | ↑18 | |
| 70 | idealo.de | ↑16 | |
| 86 | liverpool.com.mx | ↑16 |
Rank | Website | Change | |
|---|---|---|---|
| 99 | meesho.com | ↓22 | |
| 87 | bachhoaxanh.com | ↓18 | |
| 90 | mercadolibre.cl | ↓18 | |
| 66 | myntra.com | ↓16 | |
| 80 | dienmayxanh.com | ↓14 | |
| 73 | mercari.com | ↓12 | |
| 79 | olx.ro | ↓11 | |
| 92 | fptshop.com.vn | ↓11 | |
| 57 | craigslist.org | ↓10 | |
| 89 | amazon.com.tr | ↓10 |
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