The top 100 most visited shopping websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | play.google.com | 591M | −91M | ||
| 2 | amazon.com | 471M | −32M | ||
| 3 | amazon.in | 141M | −24M | ||
| 4 | ↑2 | amazon.de | 117M | −6.9M | |
| 5 | rakuten.co.jp | 114M | −11M | ||
| 6 | ↓2 | amazon.co.jp | 111M | −19M | |
| 7 | ↑1 | mercadolivre.com.br | 99M | +5.2M | |
| 8 | ↓1 | flipkart.com | 93M | −9.2M | |
| 9 | trendyol.com | 83M | −2.9M | ||
| 10 | amazon.co.uk | 77M | −7.8M | ||
| 11 | ebay.com | 77M | −4.0M | ||
| 12 | walmart.com | 73M | −6.7M | ||
| 13 | allegro.pl | 71M | −5.2M | ||
| 14 | amazon.fr | 69M | −2.8M | ||
| 15 | nike.com | 69M | +287K | ||
| 16 | ↑1 | sahibinden.com | 65M | −2.6M | |
| 17 | ↓1 | etsy.com | 64M | −3.6M | |
| 18 | shopee.co.id | 60M | −5.4M | ||
| 19 | ↑1 | mercadolibre.com.mx | 54M | −4.7M | |
| 20 | ↑3 | aliexpress.com | 53M | +2.2M | |
| 21 | tokopedia.com | 53M | −4.6M | ||
| 22 | ↓3 | amazon.it | 50M | −12M | |
| 23 | ↑1 | justdial.com | 49M | −829K | |
| 24 | ↓2 | mercadolibre.com.ar | 46M | −4.3M | |
| 25 | amazon.es | 45M | −3.5M | ||
| 26 | target.com | 41M | −4.8M | ||
| 27 | ↑2 | amazon.com.br | 39M | −922K | |
| 28 | ↑4 | olx.pl | 38M | −812K | |
| 29 | ↓1 | hepsiburada.com | 37M | −3.1M | |
| 30 | ↑4 | leboncoin.fr | 36M | −248K | |
| 31 | ↓4 | zara.com | 34M | −8.0M | |
| 32 | ↑4 | ozon.ru | 34M | +233K | |
| 33 | shein.com | 33M | −3.9M | ||
| 34 | ↑1 | hm.com | 33M | −2.3M | |
| 35 | ↑2 | blibli.com | 29M | −4.1M | |
| 36 | ↑3 | my-best.com | 28M | −1.1M | |
| 37 | ↑4 | magazineluiza.com.br | 27M | −1.5M | |
| 38 | ↓7 | akakce.com | 26M | −13M | |
| 39 | ↑6 | shopee.com.br | 26M | +606K | |
| 40 | ↑2 | olx.ua | 26M | −2.0M | |
| 41 | ↓1 | lazada.co.id | 26M | −2.9M | |
| 42 | ↓4 | amazon.ca | 26M | −4.0M | |
| 43 | olx.com.br | 25M | −2.0M | ||
| 44 | ↑4 | thegioididong.com | 25M | +84K | |
| 45 | ↓15 | amazon.com.mx | 24M | −15M | |
| 46 | ↓2 | kakaku.com | 24M | −2.5M | |
| 47 | ↑7 | ebay.co.uk | 23M | +1.1M | |
| 48 | ↑2 | craigslist.org | 23M | −558K | |
| 49 | ↑3 | kleinanzeigen.de | 22M | −463K | |
| 50 | ↓4 | skroutz.gr | 21M | −3.3M | |
| 51 | ↓2 | myntra.com | 21M | −2.6M | |
| 52 | ↓1 | shopee.co.th | 21M | −1.3M | |
| 53 | ↓6 | bestbuy.com | 21M | −3.5M | |
| 54 | ↑1 | costco.com | 21M | −432K | |
| 55 | New | temu.com | 21M | +10M | |
| 56 | ↓3 | nordstrom.com | 19M | −3.1M | |
| 57 | ↓1 | shopee.vn | 19M | −1.3M | |
| 58 | ↑2 | pandora.net | 18M | +22K | |
| 59 | ↓2 | emag.ro | 18M | −1.4M | |
| 60 | ↓2 | rozetka.com.ua | 18M | −1.7M | |
| 61 | ↑3 | mercari.com | 16M | −983K | |
| 62 | ↑1 | mercadolibre.com.co | 16M | −1.6M | |
| 63 | ↑3 | shopify.com | 16M | −734K | |
| 64 | ↓2 | argos.co.uk | 16M | −2.0M | |
| 65 | ↑2 | next.co.uk | 15M | −974K | |
| 66 | ↑2 | idealo.de | 15M | −591K | |
| 67 | ↓6 | americanas.com.br | 15M | −2.8M | |
| 68 | ↑8 | max.com | 15M | +307K | |
| 69 | ↑4 | zalando.de | 15M | −305K | |
| 70 | ↑8 | dienmayxanh.com | 14M | +201K | |
| 71 | ↑3 | marksandspencer.com | 14M | −712K | |
| 72 | ↑20 | fahorro.com | 14M | +1.9M | |
| 73 | ↓1 | olx.ro | 14M | −861K | |
| 74 | ↓15 | elcorteingles.es | 14M | −5.1M | |
| 75 | ↓10 | bol.com | 14M | −2.7M | |
| 76 | ↓5 | macys.com | 14M | −1.6M | |
| 77 | ↑6 | meesho.com | 13M | −299K | |
| 78 | ↓3 | louisvuitton.com | 13M | −1.5M | |
| 79 | ↑1 | fptshop.com.vn | 13M | −873K | |
| 80 | ↑1 | ebay.de | 13M | −753K | |
| 81 | ↓2 | mediaexpert.pl | 13M | −1.0M | |
| 82 | ↑5 | subito.it | 13M | −350K | |
| 83 | ↓14 | alibaba.com | 13M | −2.3M | |
| 84 | ↑2 | amazon.com.tr | 13M | −564K | |
| 85 | New | hmv.co.jp | 13M | +7.9M | |
| 86 | ↑4 | threads.net | 13M | +132K | |
| 87 | ↓5 | bachhoaxanh.com | 12M | −1.3M | |
| 88 | ↑5 | otto.de | 12M | +262K | |
| 89 | ↓12 | shopee.tw | 12M | −2.1M | |
| 90 | ↓2 | dior.com | 12M | −667K | |
| 91 | adidas.com | 12M | −359K | ||
| 92 | ↓22 | fnac.com | 12M | −3.3M | |
| 93 | ↑3 | asos.com | 12M | −232K | |
| 94 | ↓10 | casasbahia.com.br | 11M | −2.1M | |
| 95 | ↓1 | mercadolibre.cl | 11M | −836K | |
| 96 | New | amazon.com.au | 11M | +428K | |
| 97 | ↓12 | liverpool.com.mx | 11M | −2.5M | |
| 98 | ↓9 | falabella.com | 11M | −1.6M | |
| 99 | ↓2 | farfetch.com | 11M | −1.1M | |
| 100 | New | wildberries.ru | 10M | +2.0M |
Websites that changed positions within the top 100 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 85 | hmv.co.jp | ↑132 | |
| 55 | temu.com | ↑60 | |
| 100 | wildberries.ru | ↑34 | |
| 72 | fahorro.com | ↑20 | |
| 68 | max.com | ↑8 | |
| 70 | dienmayxanh.com | ↑8 | |
| 47 | ebay.co.uk | ↑7 | |
| 39 | shopee.com.br | ↑6 | |
| 77 | meesho.com | ↑6 | |
| 82 | subito.it | ↑5 |
Rank | Website | Change | |
|---|---|---|---|
| 92 | fnac.com | ↓22 | |
| 45 | amazon.com.mx | ↓15 | |
| 74 | elcorteingles.es | ↓15 | |
| 83 | alibaba.com | ↓14 | |
| 89 | shopee.tw | ↓12 | |
| 97 | liverpool.com.mx | ↓12 | |
| 75 | bol.com | ↓10 | |
| 94 | casasbahia.com.br | ↓10 | |
| 98 | falabella.com | ↓9 | |
| 38 | akakce.com | ↓7 |
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