The top 100 most visited shopping websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.com | 416M | −43M | ||
| 2 | amazon.in | 123M | −11M | ||
| 3 | ↑1 | rakuten.co.jp | 105M | +4.3M | |
| 4 | ↑2 | amazon.co.jp | 99M | +1.6M | |
| 5 | mercadolivre.com.br | 98M | +125K | ||
| 6 | ↓3 | amazon.de | 96M | −6.5M | |
| 7 | flipkart.com | 94M | −1.5M | ||
| 8 | ↑5 | allegro.pl | 73M | +7.9M | |
| 9 | trendyol.com | 72M | −4.2M | ||
| 10 | ↑1 | amazon.it | 69M | −4.1M | |
| 11 | ↓1 | amazon.co.uk | 68M | −5.4M | |
| 12 | ↓4 | walmart.com | 67M | −9.5M | |
| 13 | ↑1 | sahibinden.com | 66M | +1.7M | |
| 14 | ↓2 | ebay.com | 64M | −2.7M | |
| 15 | ↑1 | amazon.fr | 58M | −3.1M | |
| 16 | ↓1 | nike.com | 56M | −5.9M | |
| 17 | shopee.co.id | 53M | −4.2M | ||
| 18 | etsy.com | 53M | −2.0M | ||
| 19 | mercadolibre.com.mx | 52M | +1.3M | ||
| 20 | tokopedia.com | 46M | −4.3M | ||
| 21 | justdial.com | 45M | −1.6M | ||
| 22 | mercadolibre.com.ar | 44M | +1.5M | ||
| 23 | target.com | 43M | +1.0M | ||
| 24 | ↑7 | amazon.es | 40M | +6.1M | |
| 25 | amazon.com.br | 37M | −1.5M | ||
| 26 | ↓2 | aliexpress.com | 36M | −3.6M | |
| 27 | ↓1 | hepsiburada.com | 35M | −3.5M | |
| 28 | hm.com | 35M | −1.2M | ||
| 29 | ↓2 | olx.pl | 35M | −2.1M | |
| 30 | ozon.ru | 34M | −1.2M | ||
| 31 | ↑2 | zara.com | 33M | +900K | |
| 32 | leboncoin.fr | 33M | −70K | ||
| 33 | ↓4 | shein.com | 30M | −4.9M | |
| 34 | ↑8 | amazon.ca | 25M | +2.3M | |
| 35 | ↑1 | magazineluiza.com.br | 25M | −199K | |
| 36 | ↓2 | my-best.com | 25M | −2.8M | |
| 37 | ↑2 | bestbuy.com | 25M | +926K | |
| 38 | olx.ua | 24M | +301K | ||
| 39 | ↑4 | akakce.com | 24M | +1.1M | |
| 40 | ↓3 | craigslist.org | 24M | −783K | |
| 41 | ↓6 | blibli.com | 23M | −2.9M | |
| 42 | ↓2 | olx.com.br | 23M | −293K | |
| 43 | ↑28 | popmart.com | 23M | +9.6M | |
| 44 | costco.com | 22M | +208K | ||
| 45 | lazada.co.id | 22M | −101K | ||
| 46 | ↓5 | temu.com | 21M | −2.1M | |
| 47 | ↑1 | shopee.com.br | 21M | +841K | |
| 48 | ↑2 | kakaku.com | 21M | +840K | |
| 49 | ↓3 | thegioididong.com | 20M | −902K | |
| 50 | ↓3 | amazon.com.mx | 19M | −1.3M | |
| 51 | kleinanzeigen.de | 19M | −1.2M | ||
| 52 | ↓3 | max.com | 18M | −1.6M | |
| 53 | ↓1 | ebay.co.uk | 18M | −1.0M | |
| 54 | ↓1 | skroutz.gr | 18M | −1.2M | |
| 55 | ↓1 | myntra.com | 17M | −575K | |
| 56 | ↑2 | shopee.co.th | 17M | −112K | |
| 57 | ↓2 | meesho.com | 16M | −1.3M | |
| 58 | ↑2 | rozetka.com.ua | 16M | +99K | |
| 59 | emag.ro | 16M | −268K | ||
| 60 | ↓4 | argos.co.uk | 16M | −939K | |
| 61 | ↓4 | nordstrom.com | 16M | −1.2M | |
| 62 | ↓1 | mercadolibre.com.co | 16M | +43K | |
| 63 | shopee.vn | 16M | +319K | ||
| 64 | ↑2 | fahorro.com | 16M | +519K | |
| 65 | ↓1 | shopify.com | 15M | −59K | |
| 66 | ↓1 | action.com | 15M | −384K | |
| 67 | bol.com | 15M | +295K | ||
| 68 | ↓6 | next.co.uk | 14M | −1.2M | |
| 69 | ↑3 | marksandspencer.com | 13M | +173K | |
| 70 | ↑4 | louisvuitton.com | 13M | +104K | |
| 71 | ↑2 | idealo.de | 13M | +20K | |
| 72 | ↓3 | zalando.de | 13M | −401K | |
| 73 | ↓3 | dienmayxanh.com | 13M | −428K | |
| 74 | ↑6 | falabella.com | 13M | +782K | |
| 75 | ↓7 | mercari.com | 13M | −1.5M | |
| 76 | ↓1 | olx.ro | 13M | −458K | |
| 77 | fptshop.com.vn | 13M | −189K | ||
| 78 | ↑6 | mediaexpert.pl | 12M | +661K | |
| 79 | ↑8 | macys.com | 12M | +756K | |
| 80 | ↑11 | elcorteingles.es | 12M | +651K | |
| 81 | ↓5 | wildberries.ru | 12M | −1.0M | |
| 82 | mercadolibre.cl | 12M | −149K | ||
| 83 | ↑10 | asda.com | 12M | +705K | |
| 84 | ↓3 | asos.com | 12M | −434K | |
| 85 | ↑4 | vidal.ru | 12M | +287K | |
| 86 | ↓8 | uniqlo.com | 11M | −1.2M | |
| 87 | ↑1 | dior.com | 11M | −225K | |
| 88 | ↓5 | subito.it | 11M | −630K | |
| 89 | ↓10 | liverpool.com.mx | 11M | −1.2M | |
| 90 | ↑9 | casasbahia.com.br | 11M | +275K | |
| 91 | ↑5 | alibaba.com | 11M | +183K | |
| 92 | ↓2 | pozdravok.com | 10M | −781K | |
| 93 | ↑7 | shopee.tw | 10M | −19K | |
| 94 | p-world.co.jp | 10M | −601K | ||
| 95 | ↑2 | netshoes.com.br | 10M | −373K | |
| 96 | ↓1 | pandora.net | 10M | −500K | |
| 97 | New | lululemon.com | 10M | +1.7M | |
| 98 | ↓6 | ebay.de | 10M | −991K | |
| 99 | New | bachhoaxanh.com | 10M | +733K | |
| 100 | New | mediamarkt.de | 10M | +957K |
Websites that changed positions within the top 100 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 43 | popmart.com | ↑28 | |
| 97 | lululemon.com | ↑18 | |
| 80 | elcorteingles.es | ↑11 | |
| 100 | mediamarkt.de | ↑11 | |
| 83 | asda.com | ↑10 | |
| 90 | casasbahia.com.br | ↑9 | |
| 34 | amazon.ca | ↑8 | |
| 79 | macys.com | ↑8 | |
| 99 | bachhoaxanh.com | ↑8 | |
| 24 | amazon.es | ↑7 |
Rank | Website | Change | |
|---|---|---|---|
| 89 | liverpool.com.mx | ↓10 | |
| 86 | uniqlo.com | ↓8 | |
| 75 | mercari.com | ↓7 | |
| 41 | blibli.com | ↓6 | |
| 68 | next.co.uk | ↓6 | |
| 98 | ebay.de | ↓6 | |
| 46 | temu.com | ↓5 | |
| 81 | wildberries.ru | ↓5 | |
| 88 | subito.it | ↓5 | |
| 12 | walmart.com | ↓4 |
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