The top 100 most visited shopping websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | play.google.com | 671M | −14M | ||
| 2 | amazon.com | 497M | −11M | ||
| 3 | amazon.in | 160M | +11M | ||
| 4 | ↑1 | amazon.co.jp | 131M | +16M | |
| 5 | ↓1 | rakuten.co.jp | 127M | +10M | |
| 6 | amazon.de | 125M | +15M | ||
| 7 | ↑1 | flipkart.com | 96M | +5.6M | |
| 8 | ↑1 | mercadolivre.com.br | 95M | +5.9M | |
| 9 | ↑1 | trendyol.com | 86M | +2.2M | |
| 10 | ↓3 | amazon.co.uk | 81M | −13M | |
| 11 | ↑2 | walmart.com | 80M | +1.3M | |
| 12 | ↓1 | ebay.com | 78M | −3.2M | |
| 13 | ↑3 | allegro.pl | 76M | +1.1M | |
| 14 | amazon.fr | 70M | −6.5M | ||
| 15 | ↑4 | sahibinden.com | 68M | +6.6M | |
| 16 | ↓4 | etsy.com | 68M | −11M | |
| 17 | ↓2 | nike.com | 67M | −8.5M | |
| 18 | ↓1 | shopee.co.id | 66M | +679K | |
| 19 | ↑1 | amazon.it | 63M | +1.8M | |
| 20 | ↑2 | mercadolibre.com.mx | 58M | +1.2M | |
| 21 | tokopedia.com | 58M | −1.0M | ||
| 22 | ↑5 | aliexpress.com | 51M | +7.4M | |
| 23 | ↑1 | mercadolibre.com.ar | 51M | +1.5M | |
| 24 | ↑1 | justdial.com | 48M | +141K | |
| 25 | ↓2 | amazon.es | 48M | −2.0M | |
| 26 | ↓8 | target.com | 45M | −17M | |
| 27 | ↓1 | zara.com | 43M | −4.2M | |
| 28 | ↑1 | hepsiburada.com | 41M | +1.7M | |
| 29 | ↑2 | amazon.com.br | 40M | +4.1M | |
| 30 | ↑15 | amazon.com.mx | 40M | +14M | |
| 31 | ↑11 | akakce.com | 39M | +12M | |
| 32 | ↓2 | olx.pl | 38M | +976K | |
| 33 | ↑5 | shein.com | 36M | +7.8M | |
| 34 | ↓2 | leboncoin.fr | 36M | +1.6M | |
| 35 | ↓7 | hm.com | 36M | −6.7M | |
| 36 | ↓3 | blibli.com | 34M | −623K | |
| 37 | ↓2 | ozon.ru | 31M | −1.7M | |
| 38 | ↓2 | my-best.com | 29M | −1.4M | |
| 39 | ↑2 | lazada.co.id | 29M | +2.5M | |
| 40 | ↓6 | amazon.ca | 29M | −4.5M | |
| 41 | ↓1 | olx.ua | 28M | +381K | |
| 42 | ↑4 | magazineluiza.com.br | 28M | +3.4M | |
| 43 | kakaku.com | 27M | +1.2M | ||
| 44 | shopee.com.br | 26M | +1.0M | ||
| 45 | ↑5 | olx.com.br | 26M | +3.0M | |
| 46 | ↑1 | skroutz.gr | 25M | +297K | |
| 47 | ↑1 | thegioididong.com | 24M | +617K | |
| 48 | ↑6 | craigslist.org | 24M | +2.4M | |
| 49 | ↓12 | bestbuy.com | 23M | −7.7M | |
| 50 | ↑3 | myntra.com | 23M | +874K | |
| 51 | ↑5 | kleinanzeigen.de | 22M | +1.4M | |
| 52 | ↑7 | shopee.co.th | 22M | +1.5M | |
| 53 | ↓2 | nordstrom.com | 21M | −1.7M | |
| 54 | ↓5 | costco.com | 21M | −2.7M | |
| 55 | ↑8 | shopee.vn | 21M | +1.2M | |
| 56 | ↑2 | elcorteingles.es | 19M | −1.0M | |
| 57 | ↑4 | emag.ro | 19M | −761K | |
| 58 | ↑2 | rozetka.com.ua | 19M | −1.1M | |
| 59 | ↑3 | ebay.co.uk | 19M | −1.0M | |
| 60 | ↓5 | argos.co.uk | 18M | −3.2M | |
| 61 | ↓22 | pandora.net | 18M | −10M | |
| 62 | ↑4 | americanas.com.br | 17M | −606K | |
| 63 | ↑4 | mercadolibre.com.co | 17M | +109K | |
| 64 | ↑8 | bol.com | 17M | +1.6M | |
| 65 | ↑11 | shopify.com | 17M | +1.9M | |
| 66 | ↑4 | idealo.de | 16M | +261K | |
| 67 | ↑4 | mercari.com | 16M | +440K | |
| 68 | ↓4 | next.co.uk | 16M | −2.6M | |
| 69 | ↓12 | macys.com | 15M | −5.5M | |
| 70 | ↑16 | olx.ro | 15M | +2.2M | |
| 71 | ↓19 | marksandspencer.com | 15M | −7.7M | |
| 72 | ↑11 | max.com | 15M | +1.7M | |
| 73 | ↑19 | alibaba.com | 15M | +2.5M | |
| 74 | ↓9 | fnac.com | 15M | −4.2M | |
| 75 | ↑6 | louisvuitton.com | 14M | +801K | |
| 76 | ↑1 | shopee.tw | 14M | −208K | |
| 77 | ↑7 | fptshop.com.vn | 14M | +1.2M | |
| 78 | ↓4 | zalando.de | 14M | −801K | |
| 79 | New | bachhoaxanh.com | 14M | +3.0M | |
| 80 | ↑7 | dienmayxanh.com | 14M | +1.3M | |
| 81 | ↓8 | mediaexpert.pl | 14M | −1.4M | |
| 82 | ↓13 | liverpool.com.mx | 13M | −2.9M | |
| 83 | New | casasbahia.com.br | 13M | +2.9M | |
| 84 | ↑5 | ebay.de | 13M | +609K | |
| 85 | New | amazon.com.tr | 13M | +2.4M | |
| 86 | ↑11 | meesho.com | 13M | +1.4M | |
| 87 | New | subito.it | 13M | +1.9M | |
| 88 | ↓8 | falabella.com | 13M | −1.4M | |
| 89 | New | dior.com | 13M | +6.2M | |
| 90 | ↓12 | uniqlo.com | 12M | −2.0M | |
| 91 | New | threads.net | 12M | +3.5M | |
| 92 | ↓17 | adidas.com | 12M | −2.7M | |
| 93 | otto.de | 12M | +102K | ||
| 94 | ↑6 | asos.com | 12M | +650K | |
| 95 | ↓7 | mediamarkt.de | 12M | −953K | |
| 96 | ↓2 | farfetch.com | 12M | −175K | |
| 97 | ↓6 | mercadolibre.cl | 12M | −564K | |
| 98 | New | fahorro.com | 12M | +906K | |
| 99 | ↓17 | kmart.com.au | 11M | −2.0M | |
| 100 | ↓5 | amazon.com.au | 11M | −1.2M |
Websites that changed positions within the top 100 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 89 | dior.com | ↑82 | |
| 91 | threads.net | ↑36 | |
| 83 | casasbahia.com.br | ↑30 | |
| 79 | bachhoaxanh.com | ↑25 | |
| 85 | amazon.com.tr | ↑23 | |
| 73 | alibaba.com | ↑19 | |
| 87 | subito.it | ↑19 | |
| 70 | olx.ro | ↑16 | |
| 30 | amazon.com.mx | ↑15 | |
| 31 | akakce.com | ↑11 |
Rank | Website | Change | |
|---|---|---|---|
| 61 | pandora.net | ↓22 | |
| 71 | marksandspencer.com | ↓19 | |
| 92 | adidas.com | ↓17 | |
| 99 | kmart.com.au | ↓17 | |
| 82 | liverpool.com.mx | ↓13 | |
| 49 | bestbuy.com | ↓12 | |
| 69 | macys.com | ↓12 | |
| 90 | uniqlo.com | ↓12 | |
| 74 | fnac.com | ↓9 | |
| 26 | target.com | ↓8 |
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