The top 100 most visited shopping websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | play.google.com | 625M | +7.3M | ||
| 2 | amazon.com | 450M | −2.5M | ||
| 3 | amazon.in | 128M | −11M | ||
| 4 | ↑2 | amazon.de | 105M | −1.4M | |
| 5 | rakuten.co.jp | 100M | −7.4M | ||
| 6 | ↑2 | mercadolivre.com.br | 98M | +1.6M | |
| 7 | ↓3 | amazon.co.jp | 96M | −11M | |
| 8 | ↓1 | flipkart.com | 91M | −8.3M | |
| 9 | walmart.com | 75M | −350K | ||
| 10 | ↑3 | trendyol.com | 75M | +2.7M | |
| 11 | ↓1 | nike.com | 71M | −3.3M | |
| 12 | ↑2 | allegro.pl | 70M | −709K | |
| 13 | ↓2 | amazon.co.uk | 70M | −4.2M | |
| 14 | ↓2 | ebay.com | 67M | −7.1M | |
| 15 | ↑1 | sahibinden.com | 66M | +2.4M | |
| 16 | ↓1 | amazon.fr | 62M | −3.3M | |
| 17 | shopee.co.id | 57M | −2.4M | ||
| 18 | etsy.com | 57M | −2.1M | ||
| 19 | ↑2 | mercadolibre.com.mx | 54M | −392K | |
| 20 | tokopedia.com | 53M | −1.7M | ||
| 21 | ↓2 | amazon.it | 51M | −4.7M | |
| 22 | justdial.com | 46M | −970K | ||
| 23 | ↑1 | aliexpress.com | 45M | +1.6M | |
| 24 | ↓1 | mercadolibre.com.ar | 44M | −386K | |
| 25 | target.com | 41M | −625K | ||
| 26 | ↑1 | amazon.com.br | 41M | +331K | |
| 27 | ↓1 | amazon.es | 39M | −1.6M | |
| 28 | olx.pl | 37M | −2.0M | ||
| 29 | ↑2 | hm.com | 37M | +1.1M | |
| 30 | ↓1 | hepsiburada.com | 37M | −885K | |
| 31 | ↑1 | leboncoin.fr | 34M | −1.8M | |
| 32 | ↓2 | ozon.ru | 32M | −3.9M | |
| 33 | zara.com | 32M | −1.0M | ||
| 34 | ↑1 | blibli.com | 30M | +1.2M | |
| 35 | ↑1 | my-best.com | 29M | +702K | |
| 36 | ↓2 | shein.com | 28M | −1.7M | |
| 37 | ↑1 | magazineluiza.com.br | 25M | +169K | |
| 38 | ↓1 | olx.ua | 25M | −740K | |
| 39 | ↑1 | akakce.com | 25M | +597K | |
| 40 | ↑2 | lazada.co.id | 24M | −46K | |
| 41 | ↓2 | amazon.ca | 24M | −1.0M | |
| 42 | ↑2 | bestbuy.com | 23M | −410K | |
| 43 | ↑12 | shopee.com.br | 23M | +3.8M | |
| 44 | ↓3 | olx.com.br | 23M | −1.7M | |
| 45 | ↓2 | craigslist.org | 22M | −1.7M | |
| 46 | ↓1 | thegioididong.com | 22M | −1.1M | |
| 47 | ↑1 | kakaku.com | 21M | −416K | |
| 48 | ↑1 | costco.com | 21M | −446K | |
| 49 | ↑2 | skroutz.gr | 21M | −94K | |
| 50 | ↓3 | temu.com | 21M | −784K | |
| 51 | ↑6 | max.com | 20M | +2.4M | |
| 52 | ↓6 | amazon.com.mx | 20M | −2.1M | |
| 53 | ↓1 | kleinanzeigen.de | 20M | −342K | |
| 54 | ↓4 | myntra.com | 18M | −2.9M | |
| 55 | ↑1 | shopee.co.th | 18M | −824K | |
| 56 | ↑2 | shopee.vn | 18M | −63K | |
| 57 | ↓4 | ebay.co.uk | 18M | −2.1M | |
| 58 | ↑1 | nordstrom.com | 18M | −63K | |
| 59 | ↑2 | emag.ro | 17M | −392K | |
| 60 | meesho.com | 17M | −854K | ||
| 61 | ↑1 | argos.co.uk | 16M | −739K | |
| 62 | ↑1 | rozetka.com.ua | 16M | −632K | |
| 63 | ↑3 | mercadolibre.com.co | 16M | +85K | |
| 64 | ↑4 | shopify.com | 16M | +244K | |
| 65 | ↑12 | americanas.com.br | 15M | +1.5M | |
| 66 | ↓1 | next.co.uk | 15M | −686K | |
| 67 | ↑7 | action.com | 15M | +543K | |
| 68 | ↑3 | fahorro.com | 15M | −278K | |
| 69 | ↑10 | bol.com | 14M | +631K | |
| 70 | ↑8 | dienmayxanh.com | 14M | +547K | |
| 71 | ↑2 | idealo.de | 14M | −283K | |
| 72 | marksandspencer.com | 14M | −640K | ||
| 73 | ↑2 | olx.ro | 14M | −194K | |
| 74 | ↓4 | zalando.de | 14M | −936K | |
| 75 | ↑1 | louisvuitton.com | 14M | −410K | |
| 76 | ↑19 | macys.com | 14M | +2.0M | |
| 77 | ↓8 | mercari.com | 13M | −1.7M | |
| 78 | ↓11 | bappam.market | 13M | −2.4M | |
| 79 | ↑7 | fptshop.com.vn | 13M | +719K | |
| 80 | ↓16 | threads.net | 13M | −3.4M | |
| 81 | pandora.net | 13M | −475K | ||
| 82 | ↑5 | mediaexpert.pl | 12M | +109K | |
| 83 | ↓3 | alibaba.com | 12M | −1.4M | |
| 84 | ↑6 | asos.com | 12M | +249K | |
| 85 | ↓2 | subito.it | 12M | −797K | |
| 86 | ↑10 | falabella.com | 12M | +320K | |
| 87 | ↑6 | elcorteingles.es | 12M | +186K | |
| 88 | ↑3 | dior.com | 12M | −68K | |
| 89 | ↓5 | adidas.com | 12M | −921K | |
| 90 | New | fnac.com | 12M | +1.6M | |
| 91 | ↑7 | mercadolibre.cl | 12M | +135K | |
| 92 | New | casasbahia.com.br | 11M | +753K | |
| 93 | ↑4 | bachhoaxanh.com | 11M | −362K | |
| 94 | New | uniqlo.com | 11M | −6.8K | |
| 95 | ↓1 | wildberries.ru | 11M | −910K | |
| 96 | ↓8 | gap.com | 11M | −1.3M | |
| 97 | ↓5 | ebay.de | 11M | −1.2M | |
| 98 | New | liverpool.com.mx | 11M | +1.3M | |
| 99 | ↓17 | pozdravok.com | 11M | −2.3M | |
| 100 | ↓11 | shopee.tw | 11M | −1.5M |
Websites that changed positions within the top 100 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 76 | macys.com | ↑19 | |
| 90 | fnac.com | ↑16 | |
| 98 | liverpool.com.mx | ↑14 | |
| 43 | shopee.com.br | ↑12 | |
| 65 | americanas.com.br | ↑12 | |
| 92 | casasbahia.com.br | ↑11 | |
| 69 | bol.com | ↑10 | |
| 86 | falabella.com | ↑10 | |
| 70 | dienmayxanh.com | ↑8 | |
| 94 | uniqlo.com | ↑8 |
Rank | Website | Change | |
|---|---|---|---|
| 99 | pozdravok.com | ↓17 | |
| 80 | threads.net | ↓16 | |
| 78 | bappam.market | ↓11 | |
| 100 | shopee.tw | ↓11 | |
| 77 | mercari.com | ↓8 | |
| 96 | gap.com | ↓8 | |
| 52 | amazon.com.mx | ↓6 | |
| 89 | adidas.com | ↓5 | |
| 97 | ebay.de | ↓5 | |
| 54 | myntra.com | ↓4 |
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