Amazon.co.uk is your go-to online destination for an extensive range of products, offering everything from the latest electronics and household essentials to books, clothing, and much more. With millions of items available at competitive prices, you can easily browse through various categories, take advantage of exclusive deals, and enjoy fast shipping options. The user-friendly interface ensures a smooth shopping experience, whether you're seeking a gift for someone special or indulging in a personal shopping spree. Plus, with customer reviews and ratings available for most products, you can make informed decisions to find exactly what you need. Whether you're shopping for everyday items or the latest trends, Amazon.co.uk makes it convenient and enjoyable.
Rank by traffic
In May 2025, amazon.co.uk saw a decrease in search traffic, reaching 70M visits, which is a decrease of 4.0M visits compared to the previous month. The traffic value decreased to 14M, a reduction of 991K.
For amazon.co.uk, United Kingdom dominates traffic with 66M visits, a decrease of 3.5M from the previous month, making up 94.2% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 66M | −3.5M | 94.2% | |||||||
| 756K | −48K | 1.0% | |||||||
| 336K | −133K | 0.4% | |||||||
| 304K | −32K | 0.4% | |||||||
| 255K | +70K | 0.3% | |||||||
amazon.co.uk ranks #1 for "amazon" in United Kingdom and receives 11M monthly visits from this keyword alone, an increase of 2.8M from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon | 11M | +360K | 11M | +2.8M | 1 | ||||
| amazon uk | 7.0M | −40K | 6.6M | −41K | 1 | ||||
| amazon prime | 1.1M | +70K | 1.0M | +70K | 1 | ||||
| wordle uk | 1.1M | 122K | −23K | 5 | |||||
| amazon music | 109K | +2.0K | 100K | +1.4K | 1 | ||||
argos.co.uk, currys.co.uk and amazon.com rank in the top 10 organic search results for the same keywords that amazon.co.uk gets the most traffic from. Discover more competitors of amazon.co.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| argos.co.uk | 17M | 75K | |||||||
| currys.co.uk | 7.8M | 64K | |||||||
| amazon.com | 452M | 603K | |||||||
| samsung.com | 101M | 100K | |||||||
| primevideo.com | 90M | 57K | |||||||
amazon.co.uk ranks 82nd, placing it between github.com, which has 70M visits and ranks 81st, and www.gov.uk, with 70M visits, ranking 83rd.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| nike.com | 71M | −3.0M | 80 | ↑7 | |||||
| github.com | 70M | +44K | 81 | ↑4 | |||||
| amazon.co.uk | 70M | −4.0M | 82 | ↑2 | |||||
| www.gov.uk | 70M | −3.6M | 83 | ↑5 | |||||
| yandex.com.tr | 70M | +10M | 84 | ↑5 | |||||
As of May 2025, amazon.co.uk's Domain Rating is 93. amazon.co.uk is linked by 586K websites, indicating an increase of 2.4K referring sites from the previous month.
Get an in-depth look at the organic search traffic and backlink profile of any website or URL.