amazon.co.uk

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more

Amazon.co.uk is your go-to online destination for an extensive range of products, offering everything from the latest electronics and household essentials to books, clothing, and much more. With millions of items available at competitive prices, you can easily browse through various categories, take advantage of exclusive deals, and enjoy fast shipping options. The user-friendly interface ensures a smooth shopping experience, whether you're seeking a gift for someone special or indulging in a personal shopping spree. Plus, with customer reviews and ratings available for most products, you can make informed decisions to find exactly what you need. Whether you're shopping for everyday items or the latest trends, Amazon.co.uk makes it convenient and enjoyable.

Search Traffic for amazon.co.uk

May 2025

In May 2025, amazon.co.uk saw a decrease in search traffic, reaching 70M visits, which is a decrease of 4.0M visits compared to the previous month. The traffic value decreased to 14M, a reduction of 991K.

Traffic
70
M
4.0M
Traffic value
$14M
991K
Keywords
9.5M

Traffic by location for amazon.co.uk

For amazon.co.uk, United Kingdom dominates traffic with 66M visits, a decrease of 3.5M from the previous month, making up 94.2% of the total traffic.

Location

Traffic

Share

66M3.5M94.2%
756K48K1.0%
336K133K0.4%
304K32K0.4%
255K+70K0.3%
Sign up for Ahrefs to see data for all locations.

Top keywords for amazon.co.uk

United Kingdom

amazon.co.uk ranks #1 for "amazon" in United Kingdom and receives 11M monthly visits from this keyword alone, an increase of 2.8M from the previous month.

Keyword

Volume

Traffic

Position

amazon11M+360K11M+2.8M

1

amazon uk7.0M40K6.6M41K

1

amazon prime1.1M+70K1.0M+70K

1

wordle uk1.1M122K23K

5

amazon music109K+2.0K100K+1.4K

1

Sign up for Ahrefs to see data for all keywords.

Top competing websites of amazon.co.uk

United Kingdom

argos.co.uk, currys.co.uk and amazon.com rank in the top 10 organic search results for the same keywords that amazon.co.uk gets the most traffic from. Discover more competitors of amazon.co.uk.

Similarly ranked websites to amazon.co.uk

amazon.co.uk ranks 82nd, placing it between github.com, which has 70M visits and ranks 81st, and www.gov.uk, with 70M visits, ranking 83rd.

Website

Traffic

Rank

nike.com71M3.0M807
github.com70M+44K814
amazon.co.uk70M4.0M822
www.gov.uk70M3.6M835
yandex.com.tr70M+10M845
See all top-ranked websites

Backlink Profile of amazon.co.uk

May 2025

As of May 2025, amazon.co.uk's Domain Rating is 93. amazon.co.uk is linked by 586K websites, indicating an increase of 2.4K referring sites from the previous month.

Domain Rating
93
Linking websites
586K
+2.4K

Unlock more data with Ahrefs

Get an in-depth look at the organic search traffic and backlink profile of any website or URL.