The Ahrefs Blog

Expand your SEO and marketing knowledge with detailed tutorials and case studies.

What SEOs Really Need to Know About JavaScript SEO

As JavaScript is found everywhere, SEOs should understand how Google handles it and how to troubleshoot issues.

What Is a Lead Generation Website? (And How to Build One)

Learn what a lead generation website is, how to build and promote one, and some great examples of sites that have done well.

Bill Widmer September 19

General SEO

Follow Our Content Audit Process for 2023 (Template Included)

We share our content audit process, which involves systematically revisiting underperforming pages and identifying ways to improve them.

Joshua Hardwick September 15

General SEO

Rich Snippets: What Are They & How Do You Get Them?

Rich snippets provide extra information beyond the standard “blue link,” helping you earn more clicks. Learn how to get them.

Chris Haines September 15

General Marketing

Ethical Marketing: Definition, Principles, & Examples

Learn what ethical marketing is, its principles, how you can benefit from it, and more in our simple guide.

Rebecca Liew September 13

Product Blog

Introducing: Portfolios

Ahrefs' Portfolios allow you to group URLs from 10 different domains and monitor their aggregated metrics in Site Explorer's reports.

Andrei Țiț September 12

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ahrefstv

Actionable digital marketing tutorials on SEO and YouTube marketing.

International SEO: Strategy to Boost Worldwide Traffic

5:50 11K views September 13

These ChatGPT Hacks Make Digital Marketing WAY Easier

14:47 19K views August 30

How I Would Learn Digital Marketing (If I Could Start Over)

12:55 89K views August 16

SEO

If you want to rank higher in search engines like Google, you need SEO. Check out the resources below to learn how to get more organic traffic to your website.

SEO Basics: Beginner's Guide to SEO Success

Get your website set up for SEO success and learn the fundamentals of SEO.

What is SEO? Search Engine Optimization Explained

Learn what SEO is and how to start optimizing your pages for search traffic.

How to Do Keyword Research for SEO

Learn how to find, analyze, target, and prioritize the best keywords for SEO.

What Are Keywords? How to Use Them for SEO

Learn what keywords are and how you should and shouldn't use them.

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

Drive more search traffic to your website with long-tail keywords.

The 9 Best Free Keyword Research Tools

Here are the best keyword tools for every task.

How to Use Google Trends for Keyword Research: 7 Effective Ways

Find winning keywords with this underutilized free tool.

On-Page SEO: What It Is + How to Do It (Checklist Included)

How to Craft the Perfect SEO Title Tag (Our 4-Step Process)

Improve clickthrough rates with enticing title tags.

Image SEO: 12 Actionable Tips (for More Organic Traffic)

Improve accessibility and get more traffic from Google Images.

Meta Tags for SEO: A Simple Guide for Beginners

Tell search engines important information about your web pages with meta tags.

How to Write the Perfect Meta Description

Improve clickthrough rates with enticing meta descriptions.

How to Create SEO-Friendly URLs (Step-by-Step)

Craft your URLs for more clicks and higher rankings.

Link Building for SEO: The Beginner’s Guide

Everything you need to know about link building for SEO.

9 Easy Link Building Strategies (That Anyone Can Use)

Build more backlinks with these tried and tested tactics.

I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.

Improve your outreach results with better outreach emails.

The Beginner’s Guide to Technical SEO

Improve search engines' ability to find, crawl, understand, and index your pages.

301 Redirects Explained: How They Impact SEO

Learn what 301 redirects are and how to use them to boost organic traffic.

Duplicate Content: Why It Happens and How to Fix It

Understand why duplicate content can be bad for SEO and how to fix it.

Canonical Tags: A Simple Guide for Beginners

Learn how to combat duplicate content issues with cannonicalization.

Hreflang: The Easy Guide for Beginners

Improve Google's understanding of multilingual content with hreflang.

Robots.txt and SEO: Everything You Need to Know

Make sure search engines can access important content with robots.txt.

Local SEO: The Complete Guide

Local SEO is improving your online presence to get more business from local searches—and it focuses on optimizing for Google users.

How to Build Local Citations (Complete Guide)

Help more people to discover your local business online with citations.

How to Optimize Your Google My Business Listing in 30 Minutes

Improve rankings and visibility for your Google Business profile.

How to Do Local Keyword Research

Find keywords that people search for when looking for local products and services.

Guide

Beginner’s
Guide to SEO

Learn the basics of SEO with our comprehensive beginner's guide.

Start learning →

Marketing

Marketing is the process of generating awareness, interest, and desire for a product or service. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns.

Data & Studies

Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.