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Data & Studies
The Ahrefs Blog
Expand your SEO and marketing knowledge with detailed tutorials and case studies.
17 Actionable Marketing Tips for Small Businesses in 2021
Get more customers for your business with these simple marketing tips.
Si Quan Ong
How to Use Google Analytics 4 for Beginners [2021 Guide]
Learn how to set up and use Google Analytics to improve your website.
Faceted Navigation: Definition, Examples
Learn how to find and fix (or prevent) SEO issues caused by faceted navigation.
How to Implement the 4 Ps of Marketing
Learn how to connect the 4 Ps of marketing (product, price, place, and promotion) into a coherent strategy.
Site Audit Issues Update (September 2021)
We've added new issues related to page speed and updated some existing issues to make them more intelligent.
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Actionable digital marketing tutorials on SEO and YouTube marketing.
Link Building for Local SEO: 6 Easy Ways to Get Backlinks
We Bought 3 Affiliate Keyword Research Gigs on Fiverr
How to Create Content that's “Better” than your Competitor’s
If you want to rank higher in search engines like Google, you need SEO. Check out the resources below to learn how to get more organic traffic to your website.
SEO Basics: Beginner's Guide to SEO Success
Get your website set up for SEO success and learn the fundamentals of SEO.
What is SEO? Search Engine Optimization Explained
Learn what SEO is and how to start optimizing your pages for search traffic.
9 Google Ranking Factors You Shouldn't Ignore
Learn how Google ranks web pages and how to use that knowledge to rank higher.
The Ultimate SEO Checklist for 2021
Give your website and pages the best chance of ranking with our SEO checklist.
12 SEO Best Practices That Everyone Should Follow
Improve your SEO with best practices for every type of business.
How to Rank Higher on Google (6 Easy Steps)
Improve your Google rankings, step by step.
How to Do Keyword Research for SEO
Create a solid SEO foundation by finding and targeting the right keywords.
What Are Keywords? How to Use Them for SEO
Learn what keywords are and how you should and shouldn't use them.
Long-Tail Keywords: Definition & How To Find and Use Them
Drive more search traffic to your website with long-tail keywords.
How to Use Google Trends for Keyword Research: 7 Effective Ways
Find winning keywords with this underutilized free tool.
Keyword Difficulty: How to Determine Your Chances of Ranking in Google
Avoid targeting keywords outside your wheelhouse by assessing ranking difficulty.
10 Free Keyword Research Tools (That Aren't Google Keyword Planner)
Find and analyze winning keywords for free.
Keyword Search Volume: Things you didn’t know you don’t know
Avoid the common mistake of blindly relying on search volumes.
On-Page SEO: Complete Beginner's Guide
Learn how to optimize web pages to rank higher in search engines.
How to Craft the Perfect SEO Title Tag (Our 4-Step Process)
Improve clickthrough rates with enticing title tags.
How to Optimize for Google’s Featured Snippets
Shortcut your way to the top of Google by winning featured snippets.
Image SEO: 12 Actionable Tips (for More Organic Traffic)
Improve accessibility and get more traffic from Google Images.
Meta Tags for SEO: A Simple Guide for Beginners
Tell search engines important information about your web pages with meta tags.
How to Write the Perfect Meta Description
Improve clickthrough rates with enticing meta descriptions.
How to Create SEO-Friendly URLs (Step-by-Step)
Craft your URLs for more clicks and higher rankings.
The Beginner's Guide to Link Building
Everything you need to know about link building for SEO: the anatomy of good links, how to build them, and more.
What is a Backlink? How to Get More Backlinks
Learn why backlinks are important and how to get more of them.
9 Easy Link Building Strategies (That Anyone Can Use)
Build more backlinks with these tried and tested tactics.
I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.
Improve your outreach results with better outreach emails.
How to Execute the Skyscraper Technique (and Get Results)
Get more backlinks with Brian Dean's infamous technique.
How to Get Backlinks: 7 Tactics That Don't Require New Content
Get more backlinks without the bottleneck of creating more content.
A Simple (But Complete) Guide to Broken Link Building
Get more backlinks by helping people improve their websites.
The Beginner’s Guide to Technical SEO
Improve search engines' ability to find, crawl, understand, and index your pages.
Internal Links for SEO: An Actionable Guide
Improve SEO by internally linking to and from relevant pages on your site.
301 Redirects for SEO: Everything You Need to Know
Learn what 301 redirects are and how to use them to boost organic traffic.
Duplicate Content: Why It Happens and How to Fix It
Understand why duplicate content can be bad for SEO and how to fix it.
Canonical Tags: A Simple Guide for Beginners
Learn how to combat duplicate content issues with cannonicalization.
Hreflang: The Easy Guide for Beginners
Improve Google's understanding of multilingual content with hreflang.
Robots.txt and SEO: Everything You Need to Know
Make sure search engines can access important content with robots.txt.
Local SEO: A Simple (But Complete) Guide
Improve your search engine rankings for local keywords in six easy steps.
How to Build Local Citations (Complete Guide)
Help more people to discover your local business online with citations.
How to Optimize Your Google My Business Listing in 30 Minutes
Improve rankings and visibility for your Google Business profile.
How to Do Local Keyword Research in 2021
Find keywords that people search for when looking for local products and services.
Guide to SEO
Learn the basics of SEO with our comprehensive beginner's guide.
Start learning →
Marketing is the process of generating awareness, interest, and desire for a product or service. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns.
What is Inbound Marketing? A Beginner's Guide
Create relevant and useful content to attract, engage, and delight more customers.
16 Marketing Tactics That Work in 2021
Use these tactics to help achieve your marketing objectives.
Marketing Objectives: How to Set Them Right (with Examples)
Learn how to set clearly defined goals that guide your marketing efforts.
How to Conduct a Competitive Analysis (Template Included)
Gain a competitive advantage by identifying and researching competitors.
Quora Marketing: ~1 Million Views Generated. Here's How to Replicate Our Success
Follow in our footsteps to get more traffic from Quora.
13 Free Ways to Promote Your Business
Get the tactics we used to grow Ahrefs by +65% year-on-year.
7 Digital Marketing Strategies That Actually Work
Ignore the noise and latest fads; focus on what works.
Content Marketing: A Comprehensive Guide For 2021
Get more traffic and customers by creating and promoting content.
Why is Content Marketing Important? 5 Reasons
Learn how content can positively impact your business.
How to Build a Winning Content Marketing Strategy in 9 Steps
Get more traffic, leads and sales with a smart content marketing strategy.
5 Winning Types of Content Marketing to Grow Your Business
Learn which content formats we used to grow traffic and revenue.
What is Content Writing? 11 Tips For More Organic Traffic and Readers
Learn how to write better content.
Evergreen Content: What It Is, Why You Need It and How to Create It
Create the kind of content that gets more backlinks and traffic over time.
7 Inspiring Content Marketing Examples (And How to Replicate Them)
Learn how to replicate content marketing campaigns that worked.
Affiliate Marketing for Beginners: 7 Steps to Success
Earn commissions online by promoting others\' products and services, step by step.
How to Do Keyword Research for Affiliate Sites
Find the keywords people are searching for where you can naturally plug products.
How to Build a Successful Amazon Affiliate Site (Step by Step)
Earn some extra dough by promoting Amazon products on your website.
7 Successful Amazon Affiliate Websites (That You Can Learn From)
Replicate the successes of popular Amazon affiliate websites.
SEO vs. SEM: What's the Difference and Why Should You Care?
Understand the basics of SEO and SEM to learn which is right for your business.
SEO vs. PPC: Which Should You Use?
Figure out which search engine marketing tactic is right for you.
Podcast Advertising: $51,975 Spent. Here's What We Learned
Learn how to market your business on podcasts.
YouTube SEO: How to Rank Your Videos From Start to Finish
Follow our tried and tested strategy to increase YouTube rankings and search views.
Video SEO: How to Rank YouTube Videos on Google
Drive more views to your YouTube videos by ranking them on Google.
How to Do YouTube Keyword Research in 3 Easy Steps
Get more views by targeting the topics people are searching for.
9 Ways to Get More YouTube Subscribers
Grow your subscriber base with our tried and tested tactics.
14 Proven Ways to Get More Views on YouTube
Get more video views with the tactics that worked for us.
8 Best YouTube Keyword Tools (Free and Paid)
Use the best tools to find keywords that drive video views.
What are YouTube Tags and Which Ones Should You Add?
Follow our quick process for adding tags to YouTube videos.
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Data & Studies
Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.
How Ahrefs Counts Links and Domains
Every backlink tool stores different links. Learn what we do and don't store.
How long does it take to rank in Google? (A study by Ahrefs)
Make better SEO decisions by aligning your ranking expectations with reality.
How many keywords can you rank for with one page? (Ahrefs’ study of 3M searches)
Learn how many keywords the average page ranks for.
Anchor Text: A Data‐Driven Guide (384,614 Web Pages Studied)
Understand the correlation between anchors and rankings.
90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]
Learn why your pages might not be getting traffic from Google.
Top Google Searches (2021)
See the top 100 most popular search queries by search volume.
Top 100 Most Visited Websites by Search Traffic (2021)
See the top 100 most popular websites by search traffic.
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