Beginner’s Guide to SEO
A curated set of SEO guides to help you learn the basics, improve rankings, and build real-world SEO skills.
This beginner’s guide, consisting of ten chapters, has everything you need to understand the basics of SEO and start ranking higher.
Before you start learning SEO, you need to understand how search engines work.
Before you start learning SEO, you need to understand how search engines work.
Learn how to set your website up for SEO success, and get to grips with the four main facets of SEO.
Learn how to set your website up for SEO success, and get to grips with the four main facets of SEO.
The starting point in SEO is to understand what your target customers are searching for.
The starting point in SEO is to understand what your target customers are searching for.
Learn how to create content that ranks in search engines.
Learn how to create content that ranks in search engines.
This is where you optimize your pages to help search engines understand them.
This is where you optimize your pages to help search engines understand them.
Learn how to create content that ranks in search engines.
Learn how to create content that ranks in search engines.
It’s important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.
It’s important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.
Learn how to improve your visibility in local search results and get more customers from your area.
Learn how to improve your visibility in local search results and get more customers from your area.
You can’t talk about SEO today without mentioning generative AI.
You can’t talk about SEO today without mentioning generative AI.
Learn exactly how AI search engines like ChatGPT generate their answers and choose which brands and products to mention.
Learn exactly how AI search engines like ChatGPT generate their answers and choose which brands and products to mention.
SEO Book for Beginners
We turned the seven chapters of our beginner’s guide to SEO into a beautiful hardcover book.
Take a look →
SEO Glossary helps you navigate common industry jargon by introducing a few key terms and concepts you should know to get started.
terms in the SEO glossary
We’ll support youall the way—whatever your question, there’s a guide, video, or real human ready to help
Academy
Take free courses on our academy.
Certification
Get officially Ahrefs certified.
Blog
Read detailed guides and case studies.
Webinars
Watch free live trainings and attend AMAs.
YouTube
Watch binge-worthy tutorials.
Podcast
Pick the brains of the brightest in the industry.
Events
Meet us in person and attend live events.