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Plans & pricing

We’ve been crawling the entire web 24/7 since 2010, indexing and structuring petabytes of information. Get access to these insights with an Ahrefs subscription and use them to improve your business.

Lite

Essential data for small businesses and hobby projects.

Standard

Perfect for freelance SEOs and marketing consultants.

Advanced

More tools and data for lean in-house marketing teams.

Enterprise

Ideal for agencies and enterprises. Customized to fit your team’s needs.
Starts at
Starts at
119 /mo
Starts at
Starts at
229 /mo
Starts at
Starts at
419 /mo
Starts at
Starts at
1,394 /mo
Annual commitment required
5 projects
5 projects
6 months of history
6 months of history
1 user included
1 user included
Up to 2 additional users at €37.4 /mo per user
Up to 2 additional users at €37.4 /mo per user
500 credits per user
500 credits per user
750 tracked keywords
750 tracked keywords
20 projects
20 projects
2 years of history
2 years of history
1 user included
1 user included
Up to 5 additional users at €56.1 /mo per user
Up to 5 additional users at €56.1 /mo per user
Unlimited credits per user
Unlimited credits per user
2,000 tracked keywords
2,000 tracked keywords
50 projects
50 projects
5 years of history
5 years of history
1 user included
1 user included
Up to 10 additional users at €74.8 /mo per user
Up to 10 additional users at €74.8 /mo per user
Unlimited credits per user
Unlimited credits per user
5,000 tracked keywords
5,000 tracked keywords
100 projects
100 projects
Unlimited history
Unlimited history
3 users included
3 users included
Unlimited additional users at €930 /yr per user
Unlimited additional users at €930 /yr per user
Unlimited credits per user
Unlimited credits per user
10,000 tracked keywords
10,000 tracked keywords




Included in Lite:
Dashboard
Dashboard
Site Explorer
Site Explorer
Keywords Explorer
Keywords Explorer
Site Audit
Site Audit
Rank Tracker
Rank Tracker
Competitive Analysis
Competitive Analysis
SERP history
SERP history
Page inspect
Page inspect
Ahrefs Web Analytics
Ahrefs Web Analytics
Local SEO Soon
Local SEO Soon
All in Lite, plus:
Portfolios New
Portfolios New
Content Explorer
Content Explorer
Batch Analysis
Batch Analysis
SERP comparison
SERP comparison
More in Site Explorer:
More in Site Explorer:
Site structure
Site structure
Outgoing links
Outgoing links
Calendar view
Calendar view
Linking authors New
Linking authors New
Linking topics Soon
Linking topics Soon
More in Keywords Explorer:
More in Keywords Explorer:
AI suggestions New
AI suggestions New
Keyword clusters New
Keyword clusters New
AI search intents New
AI search intents New
Translations New
Translations New
SERP updates
SERP updates
More in Rank Tracker:
More in Rank Tracker:
Import historical data Soon
Import historical data Soon
All in Standard, plus:
Looker Studio integration
Looker Studio integration
Web Explorer
Web Explorer
Images, Video, News search volume New
Images, Video, News search volume New
Agency directory listing
Agency directory listing
More in Site Explorer:
More in Site Explorer:
Forecasting Soon
Forecasting Soon
Segmentation Soon
Segmentation Soon
More in Site Audit:
More in Site Audit:
HTTP authentication
HTTP authentication
Instant recrawl Soon
Instant recrawl Soon
More in Rank Tracker:
More in Rank Tracker:
Local Ranking Heatmaps Soon
Local Ranking Heatmaps Soon
All in Advanced, plus:
API:
API:
Ahrefs API v3
Ahrefs API v3
Rank Tracker (free) New
Rank Tracker (free) New
Web Explorer Soon
Web Explorer Soon
Pay by invoice
Pay by invoice
Access management
Access management
Audit log
Audit log
SSO
SSO
Ads Analytics Soon
Ads Analytics Soon

Starter

Access to Site Explorer, Keywords Explorer, and Site Audit for those who are just starting out.

Learn more ↗
27
/mo
Get started

Webmaster Tools

Limited free access to Site Explorer and Site Audit for website owners.

Learn more ↗

Optional add-ons

Extend the power of your subscription with these add-ons.

Content Kit

Beta

Align your content with search intent, uncover and apply competitor insights to your advantage, and get clear guidance to refine your writing.

AI Content Helper
AI Content Helper
AI Content Grader
AI Content Grader
AI Content Inventory
Soon

Free while in beta,
then starting at $99/mo

Report Builder

Bring all your data together to make smarter marketing decisions, drive growth, measure impact, and prove the value of your work.

50 reports
50 reports
50 widgets per report
200 total widgets
Sharing and scheduling
Soon
Sharing and scheduling
Soon

€89/mo

Project Boost Pro

Supercharge your projects with advanced capabilities.

Auto-submit to IndexNow
Auto-submit to IndexNow
Ask AI in Site Audit
Soon
Ask AI in Site Audit
Soon
Always-on site audit, 1 page per minute
Soon
Always-on site audit, 1 page per minute
Soon
10 million events per month in Web Analytics
Soon
10 million events per month in Web Analytics
Soon

€18.7/mo per project

Project Boost Max

Take your projects even further with extra advanced features.

Patches
Patches
Daily keyword updates in Rank Tracker
Daily keyword updates in Rank Tracker
Auto-submit to IndexNow
Auto-submit to IndexNow
Batch AI in Site Audit
Soon
Batch AI in Site Audit
Soon
Always-on site audit, 30 pages per minute
Soon
Always-on site audit, 30 pages per minute
Soon
100 million events per month in Web Analytics
Soon
100 million events per month in Web Analytics
Soon

€180/mo per project

Compare plans & features

Features & limits

Lite
€119 /mo
Standard
€229 /mo
Advanced
€419 /mo
Enterprise
€1,394 /mo

Key features & limits

Users and credits
Users and credits
Included users
Included users
1113
Credits per user /mo
Credits per user /mo
500
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Additional users
Additional users
Up to 2Up to 5Up to 10 Unlimited
Cost for additional users
Cost for additional users
€37.4 /mo per user€56.1 /mo per user€74.8 /mo per user€930 /yr per user
Historical data
Historical data
Performance trends
Performance trends
Point-in-time comparison
Point-in-time comparison
6 months2 years5 yearsUnlimited
In-depth analysis
In-depth analysis
6 months2 years5 yearsUnlimited
Data
Data
Max rows per report
Max rows per report
2,50030,00075,000150,000
Export rows /mo
Export rows /mo
500,0001.5M4M10M

Dashboard

Projects
Projects
Verified ownership
Verified ownership
UnlimitedUnlimitedUnlimitedUnlimited
Unverified ownership
Unverified ownership
52050100
PortfoliosNew
PortfoliosNew
PortfoliosNew
PortfoliosNew
Target URLs
Target URLs
1002501,000

Site Explorer

Keywords Explorer

Site Audit

Rank Tracker

Content Explorer

Web Explorer

Competitive analysis

Alerts

Batch Analysis

API

AI Content Grader

Optional add-ons

Additional users are charged automatically on a pay-as-you-go basis. Extra pay-as-you-go data can be enabled if needed. If you are on an annual plan, you have the option to prepay at a discounted rate.

Learn about usage-based pricing4-min video

Data

Add-on
Allowance
Add-on & Allowance
Cost /moCost /year (if prepaid)

Additional credits
Additional credits
500 credits€46.7€560.4 €280
Export rows
Export rows
1M rows€46.7€560.4 €327

Tools

Add-on
Allowance
Add-on & Allowance
Cost Cost /year (if prepaid)

Rank Tracker
Additional tracked keywords
Additional tracked keywords
500 keywords
€46.7 /mo
or
€467 /yr
€560.4
€467
/first 10K keywords
€560.4
€420
/next 20K keywords
€560.4
€374
/over 30K keywords

Enterprise

Add-on
Allowance
Add-on & Allowance
Cost /year

Site Audit
Additional crawl credits
Additional crawl credits
1M credits
€1,344 €1,120
API
Additional API Units
Additional API Units
1M units
€560.4 €467

Questions? We have answers

  • Do you offer discounts or free trials?

    We never run discounts. But if you're a website owner, you can sign up for Ahrefs Webmaster Tools to get free limited access to Site Explorer & Site Audit.
  • What payment methods do you offer?

    We accept Visa, Mastercard, American Express and UnionPay. For Enterprise plans, we also support wire transfers on request.
  • Are there any automatic charges?

    Yes. If not prepaid for, additional users are automatically charged on a pay-as-you-go basis. Also, if you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits.
  • Are there any contracts or setup fees?

    There are no contracts or setup fees. You can switch your plan or cancel your Ahrefs subscription at any time.
  • How can I switch my plan?

    Upgrade or downgrade your account anytime from your Account Settings. Upgrades take effect immediately, while downgrades and cancellations become effective at the end of your current billing period.
  • Can I purchase only one tool?

    No, we don’t offer tools separately. Ahrefs plans include access to all our tools.
  • How can I cancel my plan?

    Cancel your plan anytime from your Account Settings. When you cancel, you’ll still be able to use your plan until the end of your subscription period. After your paid subscription ends, you’ll be switched to a free Ahrefs Webmaster Tools plan with free limited access to Site Explorer & Site Audit.
  • How can I switch to annual billing?

    Please contact our support team at [email protected].
  • How do you charge for additional data and credits?

    Once you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits. If you’re on an annual plan, you can choose to prepay at a discounted rate.
  • Is unused additional data carried over to the next month?

    Yes. PAYG purchases such as report credits, export rows, crawl credits, and API units, last for three billing months, including the current one. For example, if the usage reset date is set to the 20th October and you’ve purchased PAYG credits on the 15th October, they will expire on the 20th December. Please note though that pre-paid limits are always used first.
  • What is your refund policy?

    Ahrefs does not issue refunds in general. For monthly subscriptions, you can request for a refund if you haven't used the service, but we may decline your request if we see any material activity in your account.
  • How do Integrations work?

    When you use the Integrations applications developed by our partners, you use rows from your monthly data rows limit.

Have other questions?

If you have more questions,
contact us so we can help.

You’re gonna love Ahrefs

Marketers from all kinds of businesses turn to Ahrefs to grow their search traffic.

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I’ve been using Ahrefs for over 8 years and I just can’t see myself running our online business without it at this point.

Gael Breton,

Co-founder,

AuthorityHacker

Ahrefs provides us with detailed and in-depth data that we need to make strategic decisions. Plus, it is fun and always getting better.

Viola Eva,

Founder,

Flow SEO

If Ahrefs didn’t exist, I’d probably quit SEO.

Matt Diggity,

Founder,

Diggity Marketing

Using Ahrefs’ data to plan our content strategy helped us increase visits to our blog by over 200% compared to the previous year.

Maile Waite,

Head of content & SEO,

CloudApp

Ahrefs is like the Swiss Army knife of my content marketing tool kit and Venngage would not have been able to get to where we are without it.

Nadya Khoja,

Chief Growth Officer,

Venngage

Ahrefs simply rocks your SEO and reveals tons of marketing opportunities in a few clicks!

Kateryna Boiko,

Marketing Director,

Mobilunity

We’ve added $80M of annual traffic value in the last two years and it wouldn’t have been possible without Ahrefs. Best of all our teams love the product.

Bryan Casey,

Director, Digital Marketing,

IBM

The Ahrefs Enterprise plan was a gamechanger for us because it provides our favourite SEO tools for the whole team, and reporting is much easier with the API and Looker Studio.

Gyorgy Bolla,

Search Performance Lead,

Westpac

Ahrefs has opened the door to actionable insights our team uses daily and it enhances our SEO strategy in more ways than we can count!

France Bushman, Technical SEO Manager

Jenn Long, SEO Content Manager

Zoom Video Communications

Ahrefs has been the number one tool in our SEO tool belt for many years. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs.

David Stein,

VP of Content and SEO,

Wunderman Thompson

Without Ahrefs, I wouldn't be half as effective in helping our SEO clients.

Glen Allsopp,

Founder,

Detailed

I feel like Ahrefs is more than a tool. Ahrefs is a partner to me in my work as a digital marketer and helps me look like a rockstar to my clients.

Taylor Rosty,

Digital Media Director,

Evolution Communications

If I had to choose one SEO tool for the rest of my career, it would be Ahrefs. You might as well make it your browsers’ homepage.

Karl Kangur,

Director of marketing,

Smash Digital

When Ahrefs launches a tool, it's not a me-too product. It aims to be the best in the business straight away.

Nils van der Knaap,

Founder & CEO,

Sky Internet Marketing

I have been using Ahrefs since 2012 and have never second guessed my decision.

Brandon Leibowitz,

Owner,

SEO Optimizers

Ahrefs has been a must-have in my marketing toolkit for many years.

Irina Maltseva,

Head of Marketing,

Hunter

Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Last year we increased organic traffic to our website by 250%.

Evaldas Mockus,

SEO team lead,

Omnisend

After using Ahrefs for 3 years, I can't imagine my work life without it. We use it for everything SEO-related.

Ryan Prior,

Marketing team lead,

Toggl

Our company has achieved great results using Ahrefs: organic traffic has jumped from 1K to 47K per month in the last 7 months and it is still growing!

Gintaras Baltusevicius,

Head of SEO,

Whatagraph

The most important thing that Ahrefs does is back up their software with amazing actionable content on their blog and YouTube channel.

Mithul Mistry,

Head of SEO,

Illuminated Mirrors

Ahrefs enables us to streamline all of our SEO efforts. This resulted in a 170% YOY increase in sessions and revenue since we started using it.

Mark Sprenger,

SEO Professional,

Veneta

Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools.

Sam Underwood,

Search Marketing Manager,

Interflora

Data supplied as of January, 2024