Plans & pricing

We’ve been crawling the entire web 24/7 since 2010, indexing and structuring petabytes of information. Get access to these insights with an Ahrefs subscription and use them to improve your business.

Questions? We have answers

  • Do you offer discounts or free trials?

    We never run discounts. But if you're a website owner, you can sign up for Ahrefs Webmaster Tools to get free limited access to Site Explorer & Site Audit.

  • What payment methods do you offer?

    We accept Visa, Mastercard, American Express and UnionPay. For Enterprise plans, we also support wire transfers on request.

  • Are there any automatic charges?

    Yes. If not prepaid for, additional users are automatically charged on a pay-as-you-go basis. Also, if you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits.

  • Are there any contracts or setup fees?

    There are no contracts or setup fees. You can switch your plan or cancel your Ahrefs subscription at any time.

  • How can I switch my plan?

    Upgrade or downgrade your account anytime from your Account Settings. Upgrades take effect immediately, while downgrades and cancellations become effective at the end of your current billing period.

  • Can I purchase only one tool?

    No, we don’t offer tools separately. Ahrefs plans include access to all our tools.

  • How can I cancel my plan?

    Cancel your plan anytime from your Account Settings. When you cancel, you’ll still be able to use your plan until the end of your subscription period. After your paid subscription ends, you’ll be switched to a free Ahrefs Webmaster Tools plan with free limited access to Site Explorer & Site Audit.

  • How can I switch to annual billing?

    Please contact our support team at [email protected].

  • How do you charge for additional data and credits?

    Once you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits. If you’re on an annual plan, you can choose to prepay at a discounted rate.

  • Is unused additional data carried over to the next month?

    Yes. PAYG purchases such as report credits, export rows, crawl credits, and API units, last for three billing months, including the current one. For example, if the usage reset date is set to the 20th October and you’ve purchased PAYG credits on the 15th October, they will expire on the 20th December. Please note though that pre-paid limits are always used first.

  • What is your refund policy?

    Ahrefs does not issue refunds in general. For monthly subscriptions, you can request for a refund if you haven't used the service, but we may decline your request if we see any material activity in your account.

  • How do Integrations work?

    When you use the Integrations applications developed by our partners, you use rows from your monthly data rows limit.

Have other questions?

If you have more questions,
contact us so we can help.

You’re gonna love Ahrefs

Marketers from all kinds of businesses turn to Ahrefs to grow their search traffic.


I’ve been using Ahrefs for over 8 years and I just can’t see myself running our online business without it at this point.

Gael Breton,



Ahrefs provides us with detailed and in-depth data that we need to make strategic decisions. Plus, it is fun and always getting better.

Viola Eva,


Flow SEO

If Ahrefs didn’t exist, I’d probably quit SEO.

Matt Diggity,


Diggity Marketing

Using Ahrefs’ data to plan our content strategy helped us increase visits to our blog by over 200% compared to the previous year.

Maile Waite,

Head of content & SEO,


Ahrefs is like the Swiss Army knife of my content marketing tool kit and Venngage would not have been able to get to where we are without it.

Nadya Khoja,

Chief Growth Officer,


Ahrefs simply rocks your SEO and reveals tons of marketing opportunities in a few clicks!

Kateryna Boiko,

Marketing Director,


We’ve added $80M of annual traffic value in the last two years and it wouldn’t have been possible without Ahrefs. Best of all our teams love the product.

Bryan Casey,

Director, Digital Marketing,


The Ahrefs Enterprise plan was a gamechanger for us because it provides our favourite SEO tools for the whole team, and reporting is much easier with the API and Looker Studio.

Gyorgy Bolla,

Search Performance Lead,


Ahrefs has opened the door to actionable insights our team uses daily and it enhances our SEO strategy in more ways than we can count!

France Bushman, Technical SEO Manager

Jenn Long, SEO Content Manager

Zoom Video Communications

Ahrefs has been the number one tool in our SEO tool belt for many years. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs.

David Stein,

VP of Content and SEO,

Wunderman Thompson

Without Ahrefs, I wouldn't be half as effective in helping our SEO clients.

Glen Allsopp,



I feel like Ahrefs is more than a tool. Ahrefs is a partner to me in my work as a digital marketer and helps me look like a rockstar to my clients.

Taylor Rosty,

Digital Media Director,

Evolution Communications

If I had to choose one SEO tool for the rest of my career, it would be Ahrefs. You might as well make it your browsers’ homepage.

Karl Kangur,

Director of marketing,

Smash Digital

When Ahrefs launches a tool, it's not a me-too product. It aims to be the best in the business straight away.

Nils van der Knaap,

Founder & CEO,

Sky Internet Marketing

I have been using Ahrefs since 2012 and have never second guessed my decision.

Brandon Leibowitz,


SEO Optimizers

Ahrefs has been a must-have in my marketing toolkit for many years.

Irina Maltseva,

Head of Marketing,


Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Last year we increased organic traffic to our website by 250%.

Evaldas Mockus,

SEO team lead,


After using Ahrefs for 3 years, I can't imagine my work life without it. We use it for everything SEO-related.

Ryan Prior,

Marketing team lead,


Our company has achieved great results using Ahrefs: organic traffic has jumped from 1K to 47K per month in the last 7 months and it is still growing!

Gintaras Baltusevicius,

Head of SEO,


The most important thing that Ahrefs does is back up their software with amazing actionable content on their blog and YouTube channel.

Mithul Mistry,

Head of SEO,

Illuminated Mirrors

Ahrefs enables us to streamline all of our SEO efforts. This resulted in a 170% YOY increase in sessions and revenue since we started using it.

Mark Sprenger,

SEO Professional,


Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools.

Sam Underwood,

Search Marketing Manager,


Data supplied as of January, 2024

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