Domain Comparison

With the help of Ahrefs tools, you can compare domains side-by-side by analyzing their backlink profiles, untapped keywords, and pages worth building.

Use the following Ahrefs’ tools & reports to compare major competitor domains and uncover novel insights. Then replicate the strategies you’ve discovered to gain a competitive advantage.

  • Portfolios. Group up to 10 competitors in a portfolio and view their aggregated metrics.

  • Batch Analysis. Pull SEO metrics for up to 200 competing websites.

  • Organic competitors. Get a visual competitive map of your organic competitors.

  • Overview 2.0. View the historical performance of your competitors.

  • Content gap. See which keywords your competitors rank for, but you don’t.


Get extensive competitive intelligence insights

Add your competitors’ websites to a portfolio and monitor the progress of their referring domains, organic & paid traffic, and pages — in great detail.

Portfolios: Top pages reportPortfolios: Backlinks reportPortfolios: Paid pages report
See the top winners and losers in terms of their top pages and keywords.
Check out the pace at which they acquire new links and referring domains.
Study their paid ads and paid keywords to understand which ones resonate with your target audience.

Batch Analysis

Get competitor SEO metrics at a glance

Get an exhaustive list of SEO metrics for up to 200 competitors using Batch Analysis. Just copy-paste the competing URLs in our Batch Analysis tool and we’ll generate a report with useful metrics such as:

  • Ahrefs Rank

  • Domain Rating

  • Number of referring domains

  • Number of backlinks

  • Social metrics

  • And more!

Batch Analysis tool
Generate multiple backlink reports at once by entering a list of domains or URLs.

Site Explorer

Find your organic competitors

Use the Organic competitors report in Site Explorer to understand who your organic competitors are and how you stack up against them. Get a visual competitive map of their organic traffic, organic traffic value, and number of pages.

Site Explorer: Organic competitors report
Site Explorer: Organic competitors report

Competitive Analysis

Discover gaps in your content

The Content Gap tool will help you identify keywords that multiple competitors of yours are ranking for in Google but you aren't.

Uncover some important topics that aren't covered on your website.

Competitive Analysis: Content gap report
Competitive Analysis: Content gap report

Get started

Start using Ahrefs’ Domain Comparison tool now and see how you stack against your competitors.

See pricing

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