Ahrefs for PPC
Increase paid campaign ROAS with data-driven insights
Uncover your competitors’ winning ads, bid on lucrative paid keywords, and build a successful PPC campaign.
Decode your industry’s paid search landscape. Spot the gaps and outbid your competitors where it makes sense.
Track competitor ad spend
See how much competitors invest on Google Ads, the paid traffic they’re capturing, and their cost per click.
Steal winning ad copy
Analyze competitors’ top-performing ads. See which words stick and which fall flat—without wasting your own ad budget.
Win locally. Compete globally
Map out your competitors’ paid traffic by geography and tailor ads accordingly. Access paid keywords and ad copy across 200+ countries.
Reveal your competitors’ PPC playbook. Shift ad dollars to the pages and keywords they’re winning at.
See which subdomains and landing pages drive paid traffic for competitors. Then create better converting pages.
Discover which keywords competitors target, their CPCs, ad positions, and paid-to-organic ratios. Know if PPC will help or hurt your SEO efforts.
Track paid trends before your competitors do. Spot seasonal keywords and monitor share of voice shifts in real-time.
See which websites are bidding on a keyword and how long they’ve been spending ad dollars on it.
See which competitors dominate ads for your target keywords. Spot the gaps where you can outbid them and capture more paid traffic.
More reasons to use Ahrefs as your go-to marketing platform
Compare your visibility against competitors in AI Overviews and the web
Find and fill in AI content gaps
Identify key topics and conversations that drive AI traffic
Organic search performance—Uncover their top-performing pages and keywords
Backlink profile—See who links to them and discover valuable links
Website structure—Understand how they structure content to increase rankings
