Ahrefs for Brand Marketing

Build a powerful brand that dominates every search channel

Monitor brand mentions, track competitor brand strategies, and strengthen your presence across search and AI chatbots.

The right competitive insights

Monitor brand reputationTrack brand mentions across search and AI platforms. Catch reputation risks early on and amplify positive coverage.

Outbrand competitorsSee how competitors build brand authority with SEO and AI, and find gaps to strengthen yours.

Create branded contentFind topics where your brand can lead conversations. Build topical authority that makes you the go‑to source in your industry.

Brand and PR specialists rely on Ahrefs to

monitor brand reputation,

analyze competitor brand strategies, and

build brand authority through content.

Brand Reputation

Stay on top of your brand’s presence at each step of the customer journey.

Track brand mentions across LLMs

See where your brand gets mentioned and cited in ChatGPT, Gemini, Perplexity, and so on. Study the context and accuracy of AI citations.

Measure brand search demand

Track your brand's total search demand across all misspellings and variations to get the complete picture of your brand’s popularity.

Monitor brand presence

See how your brand awareness campaigns convert. Get a breakdown of branded vs. non-branded keywords to see if people recall your brand.

COMPETITOR BRAND STRATEGY

Benchmark your brand’s performance

Track your brand’s AI search visibility against competitors and fill in the gaps.

Find the content types that build your competitors’ brand authority.

Keep an eye on your competitors’ publishing frequency so you don’t get outpaced.

Find high‑authority publications that link to competitors.

Discover top authors for outreach contacts and guest blogging opportunities.

Brand authority

Get inspired by the content with the most traffic, backlinks, and social shares.

Identify content clusters that position your brand as the expert in your field. Create deep topical coverage that dominates search results.

Save your brand guidelines in a brand kit to get AI content suggestions that match your brand’s voice, style, and tone perfectly.

AI Content HelperCreate high-quality content that ranks

Eliminate manual research with AI‑powered search intents
Grade your content against competitors and fill in topical gaps
Optimize content for SEO and AI search with proven titles, meta tags, and structure insights

Site ExplorerStudy ANY website’s:

Organic search performance—Uncover their top-performing pages and keywords
Backlink profile—See who links to them and discover valuable links
Website structure—Understand how they structure content to increase rankings

How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)

8 Effective Strategies to Increase Brand Awareness

My Exact 7-Step Framework for Brand SEO (With Templates)

Build a brand that dominates every search channel. Turn brand awareness into business growth.

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