Is Ahrefs better than Semrush?
We think so, and we’ll prove it. Explore the features, data, and automations that make top marketers choose Ahrefs over Semrush.
Marketers at 44% of the Fortune 500 use Ahrefs to stay ahead in search and AI.
Use the Performance chart to scan up to 10 competitors across Organic Traffic, Referring Domains, Share of Voice (SOV), and more metrics.
Semrush limits you to 5 competitors and restricts SOV to the highest pricing tier.
Track brand visibility across AI search and LLMs
Optimize for global markets with AI-powered localization.
AI Content Helper optimizes your writing with topical scores, SERP insights, and AI chat to uncover topical gaps fast.
Semrush's optimizer focuses on keyword density, while its AI chat can't analyze competitors in real time.
Ahrefs’ Best Links filter lets you configure the type of links you see across all reports and charts.
Semrush’s Best Filter only shows dofollow links.
Page Explorer gives you a complete diagnostic panel—plus instant page recrawl to check if changes worked.
Semrush shows less data, making you hung across multiple reports and wait for the next crawl.
Create an API request at the touch of a button with the most granular API endpoints on the market:
Turn ChatGPT, Claude, or Copilot into your personal marketing analyst with real-time Ahrefs data.