How is Ahrefs better than Semrush or Moz?
It’s a fair question and one we can’t answer entirely without bias. So rather than creating another tedious side-by-side comparison of features, we’d share some valuable features that you’ll only find in Ahrefs.
But first, let’s see which platform SEO professionals prefer
Spoiler alert. Ahrefs wins in nearly every major SEO industry poll.
Most active web crawler in the SEO industry
AhrefsBot is the most active web crawler in the “Search Engine Optimization” category on Cloudflare Radar. It’s also the 6th most active web crawler in the world.
Rank | Bot | Owner | Category |
|---|---|---|---|
1 | AhrefsBot | Ahrefs | Search Engine Optimization |
2 | prerender | Prerender, LLC | Search Engine Optimization |
3 | Moz dotbot | Moz | Search Engine Optimization |
4 | BLEXBot | WebMeUp | Search Engine Optimization |
5 | Ahrefs Site Audit | Ahrefs | Search Engine Optimization |
6 | Botify | Botify | Search Engine Optimization |
7 | SiteAuditBot | Semrush | Search Engine Optimization |
8 | AddThis | Addthis | Search Engine Optimization |
9 | Cxense | Cxense | Search Engine Optimization |
10 | Barkrowler | Babbar | Search Engine Optimization |
Bots ranked by number of requests. Data supplied as of January 10, 2023 See full report
Best-in-class data quality
Ahrefs provides data you can trust. Data many steps ahead of the competition, according to third-party studies and our own research.
Better traffic estimations
Ahrefs’ traffic estimations better correlate with Google Search Console (GSC) data.
Source: AuthorityHacker
8 unique things you can do with Ahrefs
There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz, but Ahrefs has plenty of unique features too.
Get insights into a topic’s “traffic potential”
Check traffic to the top-ranking page for a better understanding of the topic’s organic traffic potential.
4
B
Ahrefs boasts the largest database of US search queries: 4 billion.
BACKLINKS
Find backlink opportunities on high-traffic pages
Reverse-engineer your competitors’ backlinks for link building opportunities on pages with lots of search traffic.
Ahrefs’ web crawler is the second most active after Google.
Research content and find link prospects
Search our database of over eight billion pages for content mentioning your target keywords. Filter the results by SEO metrics like organic traffic, Domain Rating (DR), and backlinks to find thousands of relevant link prospects in seconds.
30
M
We add 30 million new pages to Content Explorer every day.
TOP PAGES
See a website’s pages and traffic over time
Compare how the number of published pages on a website correlates (or not) with its search traffic.
475
M
We pull traffic estimations from 475 million keywords in 155 countries.
ORGANIC KEYWORDS
Compare a website’s current and historical rankings
Choose a time period for comparison to see current and historic rankings for any keyword. Learn how ranking fluctuations have affected search traffic over time.
Our historical ranking data goes all the way back to 2015.
TOP SUBFOLDERS
View top subfolders by search traffic
Get a better understanding of your competitors’ website structure, and see which sections of their site attract the most search traffic in each country.
ORGANIC KEYWORDS
Check a website’s ranking history for any keyword
See how rankings are progressing for your target keyword, and compare progress with competitors.
>6
Y
We store over 6 years of historical ranking data
BEST BY LINKS
LINK OPPORTUNITIES
Research and automate internal linking
Browse any website’s internal links without having to crawl it. See which pages have the most internal links and check what those links are. Use Site Audit to automatically generate internal link ideas.
24.5
T
There are 24.5 trillion internal backlinks in our database.
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