How is Ahrefs better than Semrush or Moz?

It’s a fair question and one we can’t answer entirely without bias. So rather than creating another tedious side-by-side comparison of features, we’d share some valuable features that you’ll only find in Ahrefs.

But first, let’s see which platform SEO professionals prefer

Spoiler alert. Ahrefs wins in nearly every major SEO industry poll.

8 unique things you can do with Ahrefs

There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz, but Ahrefs has plenty of unique features too.

Get insights into a topic’s “traffic potential”

Check traffic to the top-ranking page for a keyword’s Parent Topic for a better understanding of the topic’s organic traffic potential.

Keywords explorer screenshot

4

B

Ahrefs boasts the largest database of US search queries: <a>4 billion</a>.

2

BACKLINKS

Find backlink opportunities on high-traffic pages

Reverse-engineer your competitors’ backlinks for link building opportunities on pages with lots of search traffic.

Site explorer screenshot

Ahrefs’ web crawler is <a>the second most active after Google</a>.

Research content and find link prospects

Search our database of over eight billion pages for content mentioning your target keywords. Filter the results by SEO metrics like organic traffic, Domain Rating (DR), and backlinks to find thousands of relevant link prospects in seconds.

Content explorer screenshot

30

M

We add 30 million new pages to Content Explorer every day.

4

TOP PAGES

See a website’s pages and traffic over time

Compare how the number of published pages on a website correlates (or not) with its search traffic.

475

M

We pull traffic estimations from 475 million keywords in 155 countries.

5

ORGANIC KEYWORDS

Compare a website’s current and historical rankings

Choose a time period for comparison to see current and historic rankings for any keyword. Learn how ranking fluctuations have affected search traffic over time.

Site explorer organic screenshot

Our historical ranking data goes all the way back to 2015.

6

TOP SUBFOLDERS

View top subfolders by search traffic

Get a better understanding of your competitors’ website structure, and see which sections of their site attract the most search traffic in each country.

Site explorer top subfolders
7

ORGANIC KEYWORDS

Check a website’s ranking history for any keyword

See how rankings are progressing for your target keyword, and compare progress with competitors.

Site explorer organic keywords

>6

Y

We store over 6 years of historical ranking data

8

BEST BY LINKS

LINK OPPORTUNITIES

Research and automate internal linking

Browse any website’s internal links without having to crawl it. See which pages have the most internal links and check what those links are. Use Site Audit to automatically generate internal link ideas.

24.5

T

There are 24.5 trillion internal backlinks in our database.

Try Ahrefs now

Try Ahrefs now

Get started with the industry’s favorite SEO tool, and start increasing your website’s traffic today.

Start a 7-day trial for $7

Marketers Ahrefs

@Ahrefs