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Ahrefs Web Analytics

Simple, Free Google Analytics Alternative

A better way to track website traffic: focused insights, privacy-friendly, cookie-free, and lightning-fast.

Start for free
Sign up for Ahrefs
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Simple, Free Google Analytics Alternative

Hello marketer 👋

Ahrefs’ Web Analytics provides website owners with a simple and free solution to track and report their website’s traffic. No cookies by default. Just the metrics you need. We’re working on a solution with cookies for advanced conversion tracking.

A free, privacy-first Google Analytics alternative

  • Zero complexity

    Get essential traffic reports, like your top pages, audience countries, and devices used.

  • Privacy-friendly

    No cookies by default, no personal data. Just clear, privacy-friendly insights limited to a single device, a single website, and a single day. We're working on a solution with cookies for advanced conversion tracking.

  • 1 million free events /month/website

  • Real-time metrics

    Instantly see website visitors within 1 minute of an event.

  • Ahrefs integration [coming soon]

    Cross-reference visits with Ahrefs to uncover deeper SEO and traffic insights. 

Ahrefs Web Analytics is part of Ahrefs Webmaster Tools (AWT)

Ahrefs Web Analytics comes free with Ahrefs Webmaster Tools. With AWT, you also get Site Audit and Site Explorer—so you can monitor your website's SEO health and track your organic & paid performance, all at no cost.

Essential metrics on a clean dashboard. Focus on just the right amount of metrics to make informed business decisions
Track multiple top-level metrics like total views, unique visitors, bounce rate, and time on page.
Explore your data using filters and compare metrics at two different points in time.
See where your visitors are coming from and the pages driving the most organic traffic.
Slide and dice traffic by geo-location and see which devices to optimize for.

Historical performance graph

Track multiple top-level metrics like total views, unique visitors, bounce rate, and time on page.

Comparison mode and filters

Explore your data using filters and compare metrics at two different points in time.

Top sources and pages

See where your visitors are coming from and the pages driving the most organic traffic.

Top traffic locations and devices

Slide and dice traffic by geo-location and see which devices to optimize for.

Set up Ahrefs Web Analytics in seconds

Installing Ahrefs Web Analytics on your website is quick, effortless, and it doesn't require any technical skills. Learn more

Step #1

Install snippet
Copy and paste a lightweight JavaScript snippet into your site.

Step #2

Re-check installation
Verify if the snippet is installed correctly and working.

Step #3

See traffic analytics in real-time
Watch your traffic and visitor behavior data get updated instantly.

Closing the loopholes in Google Analytics

Google Analytics is a must-have tool for any website owner. But its complexity can often get in the way of its usefulness. Here’s how Ahrefs’ Web Analytics bridges the gap.

  • Own your data
    If you don't want to share your website data with big corporations like Google and Facebook, you're in the right place. Here’s how we handle and protect your information.


  • Real-time metrics

    Google Analytics delays visitor data by 24-48 hours. Ahrefs Web Analytics shows events within 1 minute, keeping you instantly informed about real-time visitors.


  • Lightweight script

    Google Tag Manager weighs ≈98kb and can grow with updates. Our script stays under 2kb, ensuring your site remains fast and efficient.

Get instant website traffic insights, without the noise.

Start for free
Sign up for Ahrefs

Questions? We have answers

  • How do I sign up for Ahrefs Web Analytics?

    Sign up for our free Ahrefs Webmaster Tools account. Web Analytics is one of the free tools included, along Site Explorer and Site Audit.

  • How do I get the Pro/Max Web Analytics for my website?

    You can upgrade your projects in Ahrefs with "Project Boosts". Simply click the "Basic" icon on your project in the Ahrefs Dashboard to explore upgrade options.

  • How do I cancel Ahrefs Web Analytics?

    Just downgrade your "project boost" add-on.

  • Can I pay annually?

    Not at the moment, unfortunately.

  • Have more questions?

    Email [email protected] or contact our support team via online chat.

Have other questions?

If you have more questions,
contact us so we can help.