See which pages are driving the most traffic for competitors, and reverse-engineer what's working for them. Learn which sections of their website drive the most traffic with traffic data for subdomains or subfolders.
Learn which keywords your competitors rank for, and how much traffic each keyword sends their way. Use these insights to find new keywords to target with your site.
Explore the keywords your competitors are running search ads for, and where they're sending that traffic. Take inspiration for your search ads from their ad copy.