Ahrefs for Investors
Make smarter investments with search-led due diligence
Validate search demand, map the competing landscape, and sanity-check any website before buying or investing in a business.
Do more of what matters in investing, without the guesswork
Verify any domain’s track record
Analyze growth history, spot traffic volatility, and catch suspicious backlink spikes before you commit capital.
Reveal hidden competitors
Map out the real SEO players, including adjacent sites that steal traffic without being direct competitors.
Screen your portfolio pipeline
Monitor key metrics for multiple URLs at once and decide faster which ones deserve a deep dive.
Investors rely on Ahrefs for 1/ due diligence, 2/ market mapping, and 3/ portfolio monitoring.
Make confident investment decisions. Rely on evidence, not assumptions.
Analyze growth history without a pitch deck
Use the Performance chart to check whether organic traffic is steady over time.
Validate domain authority with backlinks
Find recent high-quality backlinks picked from meaningful partners and press.
Separate real search demand from brand noise
Study what customers are searching for and the branded vs. non-branded keywords ratio.
Spot dependency on paid ads
See where the company leans on ads and where rising CPCs or competitors could compress margins.
Evaluate content quality at scale
See how much of the website’s content is built on human expertise, AI-generated content, or a mix.
Understand the competitive landscape before you enter it.
Reveal your true organic competitors
Surface who competes for the same keywords you’re already ranking for.
See how often your competitors get cited, not just mentioned, in AI search.
See which competing site sections drive the most organic traffic, links, and ads.
Screen faster, monitor smarter, and catch momentum shifts early on.
Compare many acquisition targets at once
Pull key stats for up to 1,000 domains at once and shortlist which ones deserve a deep dive.
Group and monitor multiple URLs as a whole
Track the performance of up to 1,000 URLs from 10 different domains, whether it’s your portfolio or competitors.
See how Ahrefs helps investors make better decisions
More reasons to use Ahrefs as your go-to marketing platform
Study ANY website’s:
Organic search performance—Uncover their top-performing pages and keywords
Backlink profile—See who links to them and discover valuable links
Website structure—Understand how they structure content to increase rankings
Pull SEO metrics for up to 1,000 URLs
Pull organic, backlink, and paid metrics at once
Access metrics for 173+ locations
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