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Content Marketing Platform

Your go-to AI content marketing platform

Find proven topics, uncover content gaps, create top-ranking articles, and hit content KPIs — in a fraction of the time.

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Operate like a top content team. With Ahrefs, one content marketer can execute with the scale and insight of a full team.

Never run out of content ideasDiscover endless content opportunities and gaps to feed your content pipeline for months to come.
Publish high-quality content fasterLeverage advanced keyword insights and streamlined workflows to speed up content creation.
Achieve faster execution with AIOur AI features help you get the most out of your content, without delegating away your creativity.
Improve your content workflow at every stage
Agencies and in-house content teams rely on Ahrefs to
1
 ideate topics,
2
 create top-ranking articles,
3
 optimize content and
4
 hit KPIs.
1
Content Ideation

Give your audience exactly what they're looking for. Get unmatched insights and endless content ideas.

28.7
B
Keywords filtered from 110B discovered in total
217
+
Countries & regions
Target evergreen keywords using search volume trends over time.
Brainstorm rare keyword ideas with 10+ AI presets from one seed keyword.
Slice and dice through data with 20+ filters to find valuable keywords in any niche.
Build topical authority faster by instantly clustering keywords and prioritizing key topics.
2
Content creation

Create high-quality, SEO-friendly articles in minutes. No writing experience needed.

Meet AI Content Helper—your trusted writing assistant.

Grade your content against top-rated competitors

Uncover gaps and improve naturally by comparing your content to what’s already ranking.

Spot and fix coverage gaps

Identify weak topics and get word-for-word suggestions to strengthen your content.

Chat with AI

Get feedback, brainstorm ideas, find weak points.

Keep creativity flowing

Stay in flow with in-line AI to rephrase, summarize, or expand your text.

Learn more ↗
3
Content Optimization

Publish content with confidence. Double check if your content is SEO optimized and deploy changes at scale.

Optimize for multiple search intents. Get granular traffic % of a keyword’s real search intents.
Compare SERPs side-by-side. Spot shifts in intent over time–across same or different keywords.
See which keywords trigger AI Overviews and boost SERP visibility.
Fix meta tags at scale with AI—apply in one go.
Soon
Outrank generic content with AI score as your guide to authentic writing.
4
Content analysis and reporting

Measure your content campaigns’ success with robust metrics and adjust your content strategy based on hard data.

Catch content changes that matter
Benchmark content ROI
Spot top-performing writers
All content KPIs, one report

Catch content changes that matter

See how on-page edits impact organic traffic at a page or site-wide level, much like a modern Wayback Machine.

Benchmark content ROI

Measure your content’s value in ad spend dollars and compare it against the competition.

Spot top-performing writers

Group content by author portfolios. See who’s bringing in the most traffic and links, at a glance.

All content KPIs, one report

Bring traffic, backlinks, rankings, and more into one place. Automate competitor tracking and focus on insights, not busywork.

More reasons to use Ahrefs as your go-to marketing platform.

Site StructureStudy competitors’ content strategy—layer by layer

See which sections of a website drive the most organic traffic and links, without running a crawl.

Learn more →
Brand RadarTrack your brand’s performance

  • Compare your visibility against competitors in AI Overviews and the web

  • Find and fill in AI content gaps

  • Identify key topics and conversations that drive AI traffic

Learn more →
Content ExplorerFind top content and link prospects using SEO and social filters

  • Find low-competition topics

  • Spot link-worthy, trending content

  • Track competitor publishing frequency

  • Discover unlinked brand mentions

  • Uncover broken backlink opportunities

  • Find the best guest blogging content

Learn more →

See how Ahrefs fits into your content marketing goals

My 5 Favorite Ahrefs Use Cases for Content Marketers

17 Actionable Content Marketing Tips

Content Marketing ROI: How To Put A Value On Content

Publish high-quality content that ranks and resonates with readers. At scale.
Sign up for Ahrefs

Questions? We have answers

  • What is a content marketing platform?

    A Content Marketing Platform (CMP) streamlines content creation and distribution from a single hub. It helps marketers with (1) content ideation, (2) content creation at a fraction of the time, (3) content optimization to outperform competitors, and (4) tracking key content KPIS to accelerate go-to-market success.

  • How to choose the best content marketing platform for your needs?

    Look for a platform that supports every stage of your content workflow—ideation, creation, optimization, and performance tracking. The best CMP should help you create high-quality content faster, improve your rankings, and measure what drives results—all in one place.

  • Is Ahrefs a free content marketing platform?

    Ahrefs offers both free and paid tools. With Ahrefs Webmaster Tools, you get free access to most content analysis and reporting tools. For full content marketing capabilities—including content ideation and content creation—a paid plan is required.

Have other questions?

If you have more questions,
contact us so we can help.