The SEO tool you’re looking for

Ahrefs' Site Explorer combines three powerful SEO tools in one interface:

  • Backlink Checker tool

  • Organic Traffic Research tool

  • Paid Traffic Research tool

Overview
Overview
Overview
  • Gives you a snapshot of a website’s backlink profile and plots backlink growth over time.

  • See how much organic search traffic a target website is generating and what keywords it ranks for in search.

  • See the exact keywords that your competitors are paying for along with their ad copy and landing page URLs.

Research backlinks

Are you looking to dissect the backlink profile of a certain website? Just put it into Site Explorer and navigate to “Backlink profile” section of the reports.

Ahrefs operates the world’s biggest index of live backlinks (over 15 trillion links), which makes Site Explorer the most powerful backlink checker tool in the industry.

Anchors
Backlinks
Backlinks
Ref.domains
Ref.domains
Broken Backlinks
  • Get the list of all backlinks pointing to a target website or URL.

  • See all backlinks that were gained or lost during a set time period.

  • Shows you all root domains pointing to a target website or URL.

  • See all referring domains that were gained or lost during a set time period.

  • See if the target website or URL has any “broken” backlinks pointing at it.

  • Get the full list of anchor phrases pointing at the target website or URL.

Research organic traffic

Want to see what keywords a target website is ranking for in search and how much organic traffic it brings them? Then put this website into Site Explorer and browse the "Organic search" section of the reports.

Ahrefs is monitoring over 300 Million various keyword searches in US alone (+15 other countries), so we have enough coverage to paint a pretty accurate picture of websites’ search traffic.

Top Pages
Organic Keywords
  • Get the list of keywords that a target website or URL ranks for in search.

  • Shows which pages of a target website are getting the most traffic from search.

Research paid keywords

Do you want to know if your competitors are buying any search ads and what keywords they're bidding on? Just navigate to the "Paid Search" section of the reports to learn that.

Top Landing Pages
Paid Keywords
Top Ads
  • Get the list of keywords that a target website or URL is being advertised for in search.

  • Shows you all ads that we see in search for a target website or URL.

  • See which pages on a target website are getting traffic from PPC ads.

Research pages

The section of the reports called “Pages” allows you to quickly find out which pages on a target website have the most backlinks and social shares.

Best By Shares
Best by Backlinks
  • Shows you which pages on a given website have the biggest number of backlinks.

  • Shows you which pages on a given website have generated the biggest number of social shares.

Research outgoing links

The section called “Outgoing Links” will give you an idea of a target website’s linking patterns: what websites they link to the most, which anchors they use and if any of their outgoing links are broken.

Anchors
Linked Domains
Broken Links
  • Gives you a list of websites that the target website is linking out to.

  • See which of the outgoing links of a target website are broken.

  • Shows anchor texts of the outgoing links on the target website.

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