Organic traffic performance—See what keywords your competitors are ranking for and which pages bring the most search engine traffic.
Backlink profile—See which websites link to your competitors' sites and gauge the quality of their backlinks.
Paid traffic performance—Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.
Website structure—See how many pages a website has, how they are organized, and what their internal links look like.
See what keywords your competitors rank for in search and how much traffic each keyword brings them.
Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google.
Ahrefs has the fastest backlink crawler in the industry and boasts the world's biggest index of live backlinks (over 14 trillion), offering access to 7+ years of historical data.
Domain rating (DR)
URL rating (UR)
Go back in time and see how long competitors have been bidding on a specific keyword through the Ads position history chart.
Study their ad copy to better understand what resonates with your audience and track which pages they’re sending paid traffic to, so you can compare how paid traffic has evolved over time.
Most of the reports above have a Date picker, which allows you to dig into a website's performance at any point in the past.
What keywords did they rank for (or bid on)?
What pages were performing the best?
What backlinks have they gained (or lost) in a given timeframe?
You can also compare two historical snapshots to easily uncover which keywords and pages are responsible for the traffic spikes (or dips) you're seeing on the performance graph.
The “Outgoing Links” section gives you an idea of any website’s linking patterns, like the type of websites it usually links to, the most-used anchors, and the predominant link types (redirects, images, affiliate links, etc.).