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Brand Radar

Track your brand presence in AI Search

Discover what LLM chatbots say about your brand, reach new audiences, and turn AI search into your next growth channel.

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Brand Radar is part of Ahrefs’ marketing intelligence platform.

AI Visibility

AI search is on the rise—is your brand keeping up?

Up to
42
%
Keywords have AI OverviewsSource: Growth Memo
400
M
Weekly users in ChatGPTSource: MarketPlace

Ahrefs’ Brand Radar helps you:

  • See how AI presents your brand in search results

  • Compare your brand’s visibility against competitors

  • Identify key topics driving AI search traffic to your site

Benchmark your brand performance. Track your brand’s AI search visibility against competitors and spot shifts over time.

Number of results that mention a brand at least once.
Mentions weighted by keyword search volume to estimate visibility.
Percentage of mentions among specified competitors.
Percentage of impressions among specified competitors.
Percentage of mentions among all results.
Percentage of impressions among all results
/
/
/
/
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Map market & competitive presence. Know your markets' AI search landscape and zero in on rivals.
Discover competitors. Find hidden AI competitors in LLMs at a click.
Track AI mentions. Position your brand around core AI topics and prompts.
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Monitor brand sentiment. Evaluate the frequency and quality of your brand’s AI mentions.
Boost AI citations. Secure new AI citations to easily get discovered by LLMs.

Find and fill AI visibility gaps.
Uncover gaps where your brand isn't visible and know what to do about it.

Stay ahead of industry trends. Keep a pulse on what’s changing so you can react quickly.

Analyze AI entities. Discover top product categories and use cases linked to your brand.
Track LLM shifts. Explore emerging patterns in AI
outputs and reach new audiences.
AI vs. Organic.
See how AI search differs from traditional search.

AI is killing changing SEO.

Yes, AI has changed how people search and consume information.

63
%
of websites receive
AI traffic
98
%
of AI search traffic is sent by 3 chatbots
Source: Ahrefs study

But brands that rely on organic search shouldn’t panic.

SEO has always been about showing up where people search. Whether that’s search engines or AI chatbots, the goal remains the same: being the answer your audience finds first.

So call it GEO, LLMO, AIO – SEO isn’t going anywhere. And the smartest brands are evolving with it.

Are you ready to win in the AI Search era?

Dominate AI-powered search. Unlock hidden LLM insights to boost your brand’s presence in AI-driven search results.
Sign up for Ahrefs

Read about how LLM SEO & AI Search is evolving

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

LLMO: 10 Ways to Work Your Brand Into AI Answers

I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews

Questions? We have answers

  • What is Brand Radar?

    Brand Radar is an AI search visibility platform that tracks how your brand appears in LLM chatbots like Google’s AI Overviews. It uncovers hidden insights to help you improve your presence in AI-driven search results and turn AI search into a profitable growth engine.

  • How does it work?

    Brand Radar collects AI mentions of your brand and industry to help your brand (1) track its AI search visibility against competitors, (2) find and fill in AI visibility gaps, and (3) uncover LLM trends to reach new audiences.

  • Which LLMs does Brand Radar analyze?

    Currently, we analyze data from Gemini (AI Overviews). ChatGPT and Perplexity are coming soon.

  • Is Brand Radar free?

    Yes. While in beta, Brand Radar is available to all paid Ahrefs plans. After the beta, it will be offered as a paid add-on.

Have other questions?

If you have more questions,
contact us so we can help.