Content Gap
Find the keywords your competitors rank for, but you don’t.
Making a complex process available to everyone
Content Gap automates a process that was originally accessible only to advanced users of Excel. But the principle behind it is very simple.
Take all the keywords your competitor ranks for and subtract the keywords that your own website ranks for. What you get is a list of keywords that you should be targeting.
Ahrefs’ Content Gap tool allows to do that with a bunch of competitors at the same time, giving you a massive list of keywords that you should be targeting:
You have a few options for filtering results:
The keywords that any of your competitors rank for
The keywords that at least x of your competitors rank for
The keywords that all your competitors rank for
You’ll get the best results if you choose to see the keywords that all your competitors rank for in search results, but you do not:
Content gap analysis is one of the quickest ways to find hundreds of great keywords that your website should be ranking for.
StarterNew Starts at | Lite Starts at | Standard Starts at | Advanced Starts at | Enterprise Starts at |
$ 29 /mo | $ 129 /mo | $ 249 /mo | $ 449 /mo | $ 1,499 /mo |
Get started Access to Site Explorer, Keywords Explorer, and Site Audit for those who are just starting out. | Get started Essential data for small businesses and hobby projects. | Get started Perfect for freelance SEOs and marketing consultants. | Get started More tools and data for lean in-house marketing teams. | Talk to us Ideal for agencies and enterprises. |
| Compare plans → | ||||
Starts at
Access to Site Explorer, Keywords Explorer, and Site Audit for those who are just starting out.