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		<title>What Is Information Gain in SEO? (and How To Add It to Your Content)</title>
		<link>https://ahrefs.com/blog/information-gain/</link>
		
		<dc:creator><![CDATA[Louise Linehan]]></dc:creator>
		<pubDate>Thu, 20 Aug 2026 15:39:55 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[General SEO]]></category>
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					<description><![CDATA[Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating useful,<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers</title>
		<link>https://ahrefs.com/blog/claude-now-watermarks-everything-it-writes/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 13:39:21 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=203682</guid>

					<description><![CDATA[For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3%<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>37 Proven Ways to Use AI in Marketing</title>
		<link>https://ahrefs.com/blog/how-to-use-ai-in-marketing/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 08:32:36 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
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					<description><![CDATA[37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.<div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Vibe Coding for Marketers: A Beginner’s Guide</title>
		<link>https://ahrefs.com/blog/vibe-coding-for-marketers-a-beginners-guide/</link>
		
		<dc:creator><![CDATA[Kamila Olexa]]></dc:creator>
		<pubDate>Tue, 28 Jul 2026 08:06:18 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=201529</guid>

					<description><![CDATA[Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)</title>
		<link>https://ahrefs.com/blog/google-doesnt-punish-ai-content/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Mon, 27 Jul 2026 08:00:13 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Data & Studies]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=201489</guid>

					<description><![CDATA[On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On the other hand, people like Lily<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data</title>
		<link>https://ahrefs.com/blog/ai-search-trends/</link>
		
		<dc:creator><![CDATA[Louise Linehan]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 11:03:53 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=201436</guid>

					<description><![CDATA[Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers</title>
		<link>https://ahrefs.com/blog/ai-search-strategy/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 07:55:42 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=201333</guid>

					<description><![CDATA[Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering. By the time someone clicks through to your site after<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>The Free Tools SEO Strategy: How to Rank With Calculators, Converters, and Generators</title>
		<link>https://ahrefs.com/blog/the-free-tools-seo-strategy/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 11:30:20 +0000</pubDate>
				<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=201184</guid>

					<description><![CDATA[That’s the free-tools SEO strategy: instead of writing another guide, you build a small, genuinely useful tool, put it on a page, and let it rank for a query that has huge demand and almost no good competition. Done right,<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>6 Ways to Automate AEO With Letaido</title>
		<link>https://ahrefs.com/blog/letaido-for-aeo/</link>
		
		<dc:creator><![CDATA[Si Quan Ong]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 15:23:28 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=201145</guid>

					<description><![CDATA[&#160; If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.) This is now part of SEO and/or the marketing team’s<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>10 Creative Ways to Write with AI (Without Losing Your Soul)</title>
		<link>https://ahrefs.com/blog/creative-ways-to-write-with-ai/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 10:43:26 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
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					<description><![CDATA[So, after years of hearing the same message, people started associating AI-generated content with low-effort, mass-produced slop. AI-assisted content earned a bad reputation before it had a chance to mature. This article is my attempt to reset the conversation. I’ll<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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