Amazon.it is the premier online shopping destination in Italy, offering a vast selection of products across various categories, including electronics, fashion, books, home goods, and more. Customers can explore thousands of items with ease, benefiting from customer reviews, detailed product descriptions, and competitive prices. With efficient shipping options and reliable customer service, Amazon.it makes online shopping convenient and enjoyable, catering to the needs of every shopper with innovative services like Amazon Prime, which includes fast delivery and exclusive deals. Whether you're looking for the latest tech gadgets or everyday essentials, Amazon.it is your go-to platform for a seamless online shopping experience.
Rank by traffic
In June 2025, amazon.it saw an increase in search traffic, reaching 65M visits, which is an increase of 17M visits compared to the previous month. The traffic value increased to 4.6M, a growth of 765K.
For amazon.it, Italy dominates traffic with 64M visits, an increase of 18M from the previous month, making up 98.9% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 64M | +18M | 98.9% | |||||||
| 179K | −5.9K | 0.2% | |||||||
| 145K | −90K | 0.2% | |||||||
| 67K | −1.3M | 0.1% | |||||||
| 52K | −4.8K | 0% | |||||||
amazon.it ranks #1 for "amazon" in Italy and receives 12M monthly visits from this keyword alone, an increase of 5.4M from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon | 13M | +490K | 12M | +5.4M | 1 | ||||
| amazon prime | 848K | +133K | 405K | −269K | 1 | ||||
| amazon it | 284K | +7.0K | 227K | +5.3K | 1 | ||||
| prime day | 130K | +89K | 103K | +70K | 1 | ||||
| cb01 | 856K | −16K | 88K | −122K | 2 → 5 | ||||
ebay.it, trovaprezzi.it and leroymerlin.it rank in the top 10 organic search results for the same keywords that amazon.it gets the most traffic from. Discover more competitors of amazon.it.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| ebay.it | 4.1M | 23K | |||||||
| trovaprezzi.it | 2.7M | 31K | |||||||
| leroymerlin.it | 6.6M | 12K | |||||||
| manomano.it | 838K | 8.4K | |||||||
| zalando.it | 4.7M | 5.6K | |||||||
amazon.it ranks 68th, placing it between merriam-webster.com, which has 65M visits and ranks 67th, and weather.com, with 64M visits, ranking 69th.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| www.nhs.uk | 69M | −5.9M | 66 | ↓10 | |||||
| merriam-webster.com | 65M | −6.4M | 67 | ↑1 | |||||
| amazon.it | 65M | +17M | 68 | ↓1 | |||||
| weather.com | 64M | −6.2M | 69 | ||||||
| amazon.co.uk | 64M | −3.2M | 70 | ↑2 | |||||
As of June 2025, amazon.it's Domain Rating is 91. amazon.it is linked by 131K websites, indicating a decrease of 1.8K referring sites from the previous month.
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