The top 100 most visited beauty and fitness websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 87M | −9.9M | ||
| 2 | journaldesfemmes.fr | 14M | −1.8M | ||
| 3 | elle.com | 13M | −1.5M | ||
| 4 | ↑1 | cosme.net | 9.3M | −423K | |
| 5 | ↓1 | sephora.com | 8.6M | −3.5M | |
| 6 | ↑1 | fragrantica.com | 6.2M | +58K | |
| 7 | ↓1 | ulta.com | 5.6M | −827K | |
| 8 | ↑1 | byrdie.com | 4.8M | −285K | |
| 9 | ↓1 | elle.fr | 4.8M | −413K | |
| 10 | superdrug.com | 4.1M | −227K | ||
| 11 | ↑4 | allure.com | 3.9M | +168K | |
| 12 | ↑1 | primor.eu | 3.9M | −74K | |
| 13 | ↓2 | fimela.com | 3.9M | −238K | |
| 14 | boticario.com.br | 3.7M | −132K | ||
| 15 | ↓3 | nykaa.com | 3.6M | −380K | |
| 16 | bathandbodyworks.com | 3.1M | −56K | ||
| 17 | ↑13 | sephora.fr | 2.9M | +516K | |
| 18 | natura.com.br | 2.8M | −227K | ||
| 19 | ↓2 | allthingshair.com | 2.8M | −255K | |
| 20 | ↑3 | instyle.com | 2.7M | +109K | |
| 21 | ↑1 | perfectcorp.com | 2.6M | +49K | |
| 22 | ↓1 | makeup.com.ua | 2.6M | −74K | |
| 23 | ↑8 | druni.es | 2.5M | +178K | |
| 24 | ↑1 | kinarino.jp | 2.4M | −72K | |
| 25 | ↑1 | lipscosme.com | 2.4M | −100K | |
| 26 | ↓7 | glamour.com | 2.3M | −488K | |
| 27 | ↑1 | fragrantica.es | 2.3M | −86K | |
| 28 | ↑7 | biteki.com | 2.3M | +158K | |
| 29 | ↓5 | sephora.com.br | 2.3M | −208K | |
| 30 | ↑4 | fresha.com | 2.2M | −43K | |
| 31 | ↓4 | planetfitness.com | 2.2M | −263K | |
| 32 | shiseido.co.jp | 2.2M | −119K | ||
| 33 | ↓13 | douglas.de | 2.1M | −610K | |
| 34 | ↑5 | charlottetilbury.com | 2.0M | +26K | |
| 35 | ↑1 | therighthairstyles.com | 2.0M | −135K | |
| 36 | ↑2 | femmeactuelle.fr | 2.0M | −50K | |
| 37 | ↑3 | belezanaweb.com.br | 1.9M | −74K | |
| 38 | ↓9 | garotacomlocal.com | 1.8M | −574K | |
| 39 | ↓6 | marieclaire.com.tw | 1.8M | −482K | |
| 40 | ↑1 | rituals.com | 1.8M | −210K | |
| 41 | ↑3 | loccitane.com | 1.7M | −78K | |
| 42 | ↑4 | sephora.com.tr | 1.7M | +28K | |
| 43 | lorealparisusa.com | 1.7M | −138K | ||
| 44 | ↑23 | barberstake.com | 1.7M | +395K | |
| 45 | ↓8 | glamourmagazine.co.uk | 1.6M | −468K | |
| 46 | ↑5 | notino.pl | 1.5M | +19K | |
| 47 | greatclips.com | 1.5M | −55K | ||
| 48 | inkbox.com | 1.5M | −35K | ||
| 49 | planity.com | 1.5M | −38K | ||
| 50 | ↑6 | matas.dk | 1.4M | +562 | |
| 51 | ↑2 | esthe-ranking.jp | 1.4M | −57K | |
| 52 | ↓10 | thecut.com | 1.4M | −419K | |
| 53 | ↑8 | cancam.jp | 1.4M | +80K | |
| 54 | ↓9 | clara.es | 1.4M | −359K | |
| 55 | ↑9 | lyko.com | 1.3M | +38K | |
| 56 | ↓6 | dilei.it | 1.3M | −213K | |
| 57 | ↑3 | sallybeauty.com | 1.3M | −17K | |
| 58 | ↓6 | brigitte.de | 1.3M | −218K | |
| 59 | ↑7 | flaconi.de | 1.3M | +14K | |
| 60 | ↑8 | urbancompany.com | 1.3M | +48K | |
| 61 | ↓3 | lush.com | 1.3M | −130K | |
| 62 | ↑7 | renee.pl | 1.2M | +47K | |
| 63 | ↓4 | glamour.mx | 1.2M | −168K | |
| 64 | ↑10 | loreal-paris.com.br | 1.2M | +53K | |
| 65 | ↓10 | soldejaneiro.com | 1.2M | −254K | |
| 66 | ↓1 | wizaz.pl | 1.2M | −90K | |
| 67 | ↓5 | glamour.de | 1.2M | −142K | |
| 68 | ↓14 | mendeserve.com | 1.2M | −291K | |
| 69 | ↑2 | femaledaily.com | 1.1M | −35K | |
| 70 | ↑11 | lovecosmetic.jp | 1.1M | +60K | |
| 71 | ↑6 | kikocosmetics.com | 1.1M | −21K | |
| 72 | ↓15 | iodonna.it | 1.1M | −326K | |
| 73 | ↑5 | braun.com | 1.1M | −37K | |
| 74 | ↓2 | wella.com | 1.1M | −102K | |
| 75 | ↑9 | basic-fit.com | 1.0M | +64K | |
| 76 | kicks.se | 1.0M | −86K | ||
| 77 | ↓7 | popsugar.com | 1.0M | −156K | |
| 78 | ↓3 | sephora.it | 980K | −155K | |
| 79 | yesstyle.com | 957K | −112K | ||
| 80 | ↓17 | anytimefitness.com | 945K | −345K | |
| 81 | ↓1 | self.com | 942K | −114K | |
| 82 | ↑7 | la-spa.fr | 915K | −9.1K | |
| 83 | ↑11 | caudalie.com | 914K | +6.1K | |
| 84 | New | sephora.me | 912K | +57K | |
| 85 | ↓2 | parfumo.de | 883K | −121K | |
| 86 | ↑4 | notosiki.co.jp | 879K | −43K | |
| 87 | ↓1 | classpass.com | 876K | −54K | |
| 88 | ↑10 | epocacosmeticos.com.br | 874K | +6.5K | |
| 89 | ↓16 | honista.com | 871K | −281K | |
| 90 | New | nocibe.fr | 868K | +122K | |
| 91 | ↑5 | fragrantica.com.br | 862K | −26K | |
| 92 | ↓4 | eudora.com.br | 860K | −65K | |
| 93 | ↓8 | tlife.gr | 858K | −77K | |
| 94 | ↓1 | cosme.com | 857K | −56K | |
| 95 | ↓8 | ghdhair.com | 846K | −82K | |
| 96 | New | spacenk.com | 841K | +35K | |
| 97 | ↓6 | notino.it | 834K | −84K | |
| 98 | ↓3 | ellegirl.jp | 831K | −72K | |
| 99 | New | sephora.pl | 827K | −18K | |
| 100 | ↓8 | waxcenter.com | 813K | −103K |
Websites that changed positions within the top 100 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 90 | nocibe.fr | ↑26 | |
| 44 | barberstake.com | ↑23 | |
| 84 | sephora.me | ↑18 | |
| 17 | sephora.fr | ↑13 | |
| 70 | lovecosmetic.jp | ↑11 | |
| 83 | caudalie.com | ↑11 | |
| 96 | spacenk.com | ↑11 | |
| 64 | loreal-paris.com.br | ↑10 | |
| 88 | epocacosmeticos.com.br | ↑10 | |
| 55 | lyko.com | ↑9 |
Rank | Website | Change | |
|---|---|---|---|
| 80 | anytimefitness.com | ↓17 | |
| 89 | honista.com | ↓16 | |
| 72 | iodonna.it | ↓15 | |
| 68 | mendeserve.com | ↓14 | |
| 33 | douglas.de | ↓13 | |
| 52 | thecut.com | ↓10 | |
| 65 | soldejaneiro.com | ↓10 | |
| 38 | garotacomlocal.com | ↓9 | |
| 54 | clara.es | ↓9 | |
| 45 | glamourmagazine.co.uk | ↓8 |
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