The top 100 most visited beauty and fitness websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 117M | +7.8M | ||
| 2 | ↑1 | journaldesfemmes.fr | 18M | +833K | |
| 3 | ↓1 | elle.com | 18M | +185K | |
| 4 | ↑1 | sephora.com | 11M | +3.0M | |
| 5 | ↓1 | cosme.net | 10M | +56K | |
| 6 | ↑5 | ulta.com | 7.1M | +2.7M | |
| 7 | fimela.com | 6.9M | +1.0M | ||
| 8 | ↓2 | elle.fr | 6.3M | −282K | |
| 9 | ↓1 | fragrantica.com | 6.0M | +421K | |
| 10 | ↑2 | byrdie.com | 5.4M | +1.1M | |
| 11 | ↑8 | bathandbodyworks.com | 5.4M | +2.3M | |
| 12 | ↓2 | allthingshair.com | 4.8M | −64K | |
| 13 | ↑13 | sephora.fr | 4.3M | +1.6M | |
| 14 | ↓1 | superdrug.com | 4.1M | +299K | |
| 15 | ↓1 | primor.eu | 4.1M | +344K | |
| 16 | ↓7 | allure.com | 4.0M | −1.0M | |
| 17 | ↓2 | nykaa.com | 3.9M | +358K | |
| 18 | ↑5 | femmeactuelle.fr | 3.4M | +593K | |
| 19 | ↓1 | boticario.com.br | 3.3M | +177K | |
| 20 | ↑1 | makeup.com.ua | 3.3M | +342K | |
| 21 | ↓4 | kinarino.jp | 3.1M | −39K | |
| 22 | ↓6 | glamour.com | 3.0M | −242K | |
| 23 | ↓3 | biteki.com | 2.9M | −106K | |
| 24 | ↑4 | douglas.de | 2.9M | +559K | |
| 25 | fresha.com | 2.9M | +211K | ||
| 26 | ↓2 | lipscosme.com | 2.9M | +56K | |
| 27 | ↓5 | marieclaire.com.tw | 2.8M | −59K | |
| 28 | ↑3 | glamourmagazine.co.uk | 2.8M | +559K | |
| 29 | ↑8 | clara.es | 2.6M | +511K | |
| 30 | ↑19 | planetfitness.com | 2.6M | +858K | |
| 31 | ↓1 | charlottetilbury.com | 2.5M | +194K | |
| 32 | ↑10 | sephora.com.br | 2.4M | +495K | |
| 33 | ↓1 | druni.es | 2.4M | +184K | |
| 34 | ↑4 | instyle.com | 2.4M | +285K | |
| 35 | ↑4 | rituals.com | 2.4M | +272K | |
| 36 | ↓9 | garotacomlocal.com | 2.3M | −171K | |
| 37 | ↓1 | belezanaweb.com.br | 2.3M | +121K | |
| 38 | ↓5 | perfectcorp.com | 2.2M | +38K | |
| 39 | ↑11 | flaconi.de | 2.1M | +516K | |
| 40 | ↑1 | esthe-ranking.jp | 2.1M | +168K | |
| 41 | ↓7 | cancam.jp | 2.1M | −66K | |
| 42 | ↑5 | loccitane.com | 2.0M | +250K | |
| 43 | ↓8 | shiseido.co.jp | 2.0M | −127K | |
| 44 | ↑44 | nocibe.fr | 2.0M | +1.0M | |
| 45 | ↓16 | thecut.com | 2.0M | −342K | |
| 46 | ↓3 | natura.com.br | 1.9M | +50K | |
| 47 | ↓7 | brigitte.de | 1.9M | −126K | |
| 48 | ↓3 | planity.com | 1.9M | +49K | |
| 49 | ↑4 | soldejaneiro.com | 1.8M | +381K | |
| 50 | ↑11 | notino.pl | 1.8M | +466K | |
| 51 | ↑1 | fragrantica.es | 1.7M | +234K | |
| 52 | ↓4 | glamour.mx | 1.7M | −4.6K | |
| 53 | ↓9 | therighthairstyles.com | 1.7M | −129K | |
| 54 | ↓8 | popsugar.com | 1.7M | −116K | |
| 55 | ↑11 | sephora.it | 1.6M | +440K | |
| 56 | ↑1 | lyko.com | 1.6M | +171K | |
| 57 | ↑6 | lush.com | 1.6M | +247K | |
| 58 | ↑35 | lookfantastic.com | 1.6M | +616K | |
| 59 | ↑1 | matas.dk | 1.5M | +139K | |
| 60 | ↓1 | dilei.it | 1.5M | +135K | |
| 61 | ↓7 | iodonna.it | 1.5M | +20K | |
| 62 | New | greatclips.com | 1.5M | +659K | |
| 63 | ↓1 | sephora.com.tr | 1.4M | +73K | |
| 64 | ↓13 | i-voce.jp | 1.4M | −165K | |
| 65 | ↓9 | lorealparisusa.com | 1.4M | −31K | |
| 66 | ↑1 | kicks.se | 1.4M | +239K | |
| 67 | ↓12 | glamour.de | 1.4M | −83K | |
| 68 | ↑17 | kikocosmetics.com | 1.3M | +317K | |
| 69 | ↓4 | wizaz.pl | 1.3M | +40K | |
| 70 | ↑4 | oriflame.com | 1.3M | +166K | |
| 71 | ↑21 | ghdhair.com | 1.2M | +313K | |
| 72 | ↑12 | sephora.pl | 1.2M | +225K | |
| 73 | ↑14 | sallybeauty.com | 1.2M | +249K | |
| 74 | ↓3 | braun.com | 1.2M | +105K | |
| 75 | ↓11 | cosme.com | 1.2M | −66K | |
| 76 | ↓3 | stylecaster.com | 1.2M | +87K | |
| 77 | ↓1 | yesstyle.com | 1.2M | +103K | |
| 78 | ↓10 | anytimefitness.com | 1.2M | +5.6K | |
| 79 | ↓4 | wella.com | 1.1M | +25K | |
| 80 | ↑2 | beauty321.com | 1.1M | +83K | |
| 81 | New | elfcosmetics.com | 1.1M | +330K | |
| 82 | ↓2 | tlife.gr | 1.1M | +51K | |
| 83 | ↓25 | urbancompany.com | 1.1M | −322K | |
| 84 | ↓15 | lovecosmetic.jp | 1.1M | −92K | |
| 85 | ↓13 | mendeserve.com | 1.1M | −44K | |
| 86 | ↑12 | spacenk.com | 1.1M | +175K | |
| 87 | ↑9 | notino.ro | 1.1M | +154K | |
| 88 | ↓11 | notino.it | 1.1M | −11K | |
| 89 | ↓6 | self.com | 1.0M | +42K | |
| 90 | ↓11 | 25ans.jp | 1.0M | −7.7K | |
| 91 | epocacosmeticos.com.br | 1.0M | +86K | ||
| 92 | ↓14 | loreal-paris.com.br | 1.0M | −27K | |
| 93 | ↑7 | inkbox.com | 988K | +124K | |
| 94 | ↓24 | femaledaily.com | 982K | −134K | |
| 95 | ↓14 | basic-fit.com | 960K | −68K | |
| 96 | New | beautybay.com | 949K | +320K | |
| 97 | New | bobistheoilguy.com | 929K | +92K | |
| 98 | ↓12 | mrkoll.se | 926K | −43K | |
| 99 | ↓5 | eudora.com.br | 917K | −11K | |
| 100 | ↓11 | classpass.com | 905K | −40K |
Websites that changed positions within the top 100 rankings in December 2024.
Rank | Website | Change | |
|---|---|---|---|
| 44 | nocibe.fr | ↑44 | |
| 62 | greatclips.com | ↑42 | |
| 58 | lookfantastic.com | ↑35 | |
| 96 | beautybay.com | ↑32 | |
| 81 | elfcosmetics.com | ↑30 | |
| 71 | ghdhair.com | ↑21 | |
| 30 | planetfitness.com | ↑19 | |
| 68 | kikocosmetics.com | ↑17 | |
| 73 | sallybeauty.com | ↑14 | |
| 13 | sephora.fr | ↑13 |
Rank | Website | Change | |
|---|---|---|---|
| 83 | urbancompany.com | ↓25 | |
| 94 | femaledaily.com | ↓24 | |
| 45 | thecut.com | ↓16 | |
| 84 | lovecosmetic.jp | ↓15 | |
| 92 | loreal-paris.com.br | ↓14 | |
| 95 | basic-fit.com | ↓14 | |
| 64 | i-voce.jp | ↓13 | |
| 85 | mendeserve.com | ↓13 | |
| 67 | glamour.de | ↓12 | |
| 98 | mrkoll.se | ↓12 |
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