The top 100 most visited beauty and fitness websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 104M | −1.5M | ||
| 2 | journaldesfemmes.fr | 18M | +1.0M | ||
| 3 | elle.com | 17M | +1.0M | ||
| 4 | sephora.com | 10M | −1.8M | ||
| 5 | cosme.net | 10M | −284K | ||
| 6 | ↑1 | fragrantica.com | 6.6M | −151K | |
| 7 | ↓1 | elle.fr | 6.6M | −289K | |
| 8 | ulta.com | 5.9M | −309K | ||
| 9 | fimela.com | 5.0M | −462K | ||
| 10 | ↑1 | nykaa.com | 4.3M | −136K | |
| 11 | ↑1 | byrdie.com | 4.3M | +4.0K | |
| 12 | ↓2 | allthingshair.com | 4.3M | −252K | |
| 13 | superdrug.com | 4.2M | −65K | ||
| 14 | ↑2 | bathandbodyworks.com | 4.0M | +296K | |
| 15 | allure.com | 3.7M | −326K | ||
| 16 | ↓2 | primor.eu | 3.5M | −525K | |
| 17 | boticario.com.br | 3.5M | −8.5K | ||
| 18 | makeup.com.ua | 3.2M | −96K | ||
| 19 | glamour.com | 3.2M | −116K | ||
| 20 | ↑4 | kinarino.jp | 2.9M | −101K | |
| 21 | ↓1 | sephora.fr | 2.9M | −413K | |
| 22 | ↓1 | femmeactuelle.fr | 2.8M | −301K | |
| 23 | ↑19 | natura.com.br | 2.8M | +816K | |
| 24 | ↓1 | marieclaire.com.tw | 2.8M | −297K | |
| 25 | ↓3 | planetfitness.com | 2.7M | −467K | |
| 26 | ↑4 | instyle.com | 2.6M | +144K | |
| 27 | ↓2 | lipscosme.com | 2.6M | −205K | |
| 28 | ↑7 | shiseido.co.jp | 2.5M | +193K | |
| 29 | ↓3 | fresha.com | 2.5M | −84K | |
| 30 | ↓2 | fragrantica.es | 2.4M | −143K | |
| 31 | ↑2 | glamourmagazine.co.uk | 2.3M | −29K | |
| 32 | ↓1 | charlottetilbury.com | 2.3M | −125K | |
| 33 | ↑4 | garotacomlocal.com | 2.3M | +35K | |
| 34 | biteki.com | 2.2M | −113K | ||
| 35 | ↑1 | sephora.com.br | 2.2M | −42K | |
| 36 | ↓9 | douglas.de | 2.2M | −377K | |
| 37 | ↑4 | thecut.com | 2.2M | +185K | |
| 38 | ↓9 | druni.es | 2.2M | −332K | |
| 39 | ↑5 | dilei.it | 2.2M | +258K | |
| 40 | ↓8 | perfectcorp.com | 2.1M | −268K | |
| 41 | ↓1 | rituals.com | 2.1M | +61K | |
| 42 | ↓4 | belezanaweb.com.br | 2.0M | −229K | |
| 43 | ↓4 | loccitane.com | 1.9M | −123K | |
| 44 | ↑5 | iodonna.it | 1.9M | +280K | |
| 45 | ↓2 | therighthairstyles.com | 1.9M | −31K | |
| 46 | ↓1 | lorealparisusa.com | 1.8M | −30K | |
| 47 | ↑1 | glamour.mx | 1.8M | +119K | |
| 48 | ↓2 | notino.pl | 1.7M | +5.4K | |
| 49 | ↑3 | sephora.com.tr | 1.7M | +51K | |
| 50 | ↓3 | brigitte.de | 1.6M | −36K | |
| 51 | ↑4 | anytimefitness.com | 1.6M | −9.9K | |
| 52 | ↑1 | planity.com | 1.6M | −36K | |
| 53 | ↓3 | clara.es | 1.5M | −114K | |
| 54 | ↑6 | lyko.com | 1.5M | +16K | |
| 55 | ↑8 | glamour.de | 1.5M | +198K | |
| 56 | ↓5 | lush.com | 1.5M | −115K | |
| 57 | ↓1 | matas.dk | 1.5M | −85K | |
| 58 | cancam.jp | 1.5M | −51K | ||
| 59 | ↑18 | ellegirl.jp | 1.5M | +342K | |
| 60 | ↓6 | greatclips.com | 1.5M | −153K | |
| 61 | ↑11 | mendeserve.com | 1.4M | +213K | |
| 62 | flaconi.de | 1.4M | −23K | ||
| 63 | ↓4 | popsugar.com | 1.4M | −115K | |
| 64 | ↑12 | stylecaster.com | 1.4M | +202K | |
| 65 | ↑10 | inkbox.com | 1.3M | +134K | |
| 66 | ↑2 | loreal-paris.com.br | 1.3M | +48K | |
| 67 | ↓6 | sephora.it | 1.3M | −235K | |
| 68 | ↓11 | soldejaneiro.com | 1.2M | −331K | |
| 69 | ↑5 | wella.com | 1.2M | −13K | |
| 70 | ↑1 | kicks.se | 1.2M | −75K | |
| 71 | ↓4 | braun.com | 1.1M | −119K | |
| 72 | ↓7 | sallybeauty.com | 1.1M | −132K | |
| 73 | ↓9 | yesstyle.com | 1.1M | −170K | |
| 74 | ↓4 | kikocosmetics.com | 1.1M | −137K | |
| 75 | ↑4 | femaledaily.com | 1.1M | −23K | |
| 76 | ↓7 | basic-fit.com | 1.1M | −168K | |
| 77 | ↑1 | mrkoll.se | 1.1M | −41K | |
| 78 | ↓12 | cosme.com | 1.1M | −191K | |
| 79 | ↑2 | urbancompany.com | 1.1M | −19K | |
| 80 | ↑7 | sephora.pl | 1.1M | +49K | |
| 81 | ↑1 | self.com | 1.0M | −31K | |
| 82 | ↑8 | tlife.gr | 1.0M | +51K | |
| 83 | ↓10 | notino.it | 1.0M | −189K | |
| 84 | ↑5 | oriflame.com | 1.0M | +4.7K | |
| 85 | ↓1 | i-voce.jp | 1.0M | −51K | |
| 86 | wizaz.pl | 1.0M | −28K | ||
| 87 | ↑9 | la-spa.fr | 985K | +36K | |
| 88 | ↓3 | prettyscale.com | 984K | −62K | |
| 89 | New | honista.com | 980K | +348K | |
| 90 | ↓10 | ghdhair.com | 970K | −125K | |
| 91 | New | lookfantastic.com | 937K | +58K | |
| 92 | ↓9 | classpass.com | 928K | −133K | |
| 93 | ↓2 | notino.ro | 921K | −62K | |
| 94 | ↑4 | sephora.com.mx | 905K | −40K | |
| 95 | ↓2 | spacenk.com | 903K | −70K | |
| 96 | New | sephora.me | 902K | +645K | |
| 97 | New | renee.pl | 882K | +73K | |
| 98 | New | notosiki.co.jp | 873K | +39K | |
| 99 | New | caudalie.com | 872K | −3.0K | |
| 100 | ↓3 | eudora.com.br | 859K | −88K |
Websites that changed positions within the top 100 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 96 | sephora.me | ↑227 | |
| 89 | honista.com | ↑52 | |
| 23 | natura.com.br | ↑19 | |
| 59 | ellegirl.jp | ↑18 | |
| 64 | stylecaster.com | ↑12 | |
| 61 | mendeserve.com | ↑11 | |
| 91 | lookfantastic.com | ↑11 | |
| 97 | renee.pl | ↑11 | |
| 65 | inkbox.com | ↑10 | |
| 87 | la-spa.fr | ↑9 |
Rank | Website | Change | |
|---|---|---|---|
| 78 | cosme.com | ↓12 | |
| 68 | soldejaneiro.com | ↓11 | |
| 83 | notino.it | ↓10 | |
| 90 | ghdhair.com | ↓10 | |
| 36 | douglas.de | ↓9 | |
| 38 | druni.es | ↓9 | |
| 73 | yesstyle.com | ↓9 | |
| 92 | classpass.com | ↓9 | |
| 40 | perfectcorp.com | ↓8 | |
| 72 | sallybeauty.com | ↓7 |
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