The top 100 most visited beauty and fitness websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 100M | −2.3M | ||
| 2 | journaldesfemmes.fr | 16M | −1.1M | ||
| 3 | elle.com | 16M | −620K | ||
| 4 | sephora.com | 12M | +1.6M | ||
| 5 | cosme.net | 10M | −55K | ||
| 6 | ↑1 | fragrantica.com | 6.5M | −205K | |
| 7 | ↓1 | ulta.com | 6.3M | −645K | |
| 8 | elle.fr | 5.4M | −52K | ||
| 9 | byrdie.com | 5.3M | +68K | ||
| 10 | ↑1 | superdrug.com | 4.5M | −22K | |
| 11 | ↓1 | fimela.com | 4.4M | −439K | |
| 12 | nykaa.com | 4.1M | −323K | ||
| 13 | ↑1 | primor.eu | 4.1M | −10K | |
| 14 | ↑2 | boticario.com.br | 3.9M | +466K | |
| 15 | ↓2 | allure.com | 3.9M | −343K | |
| 16 | ↑1 | allthingshair.com | 3.3M | −18K | |
| 17 | ↓2 | bathandbodyworks.com | 3.2M | −293K | |
| 18 | ↑4 | natura.com.br | 3.1M | +319K | |
| 19 | ↓1 | glamour.com | 3.0M | +7.0K | |
| 20 | ↓1 | makeup.com.ua | 2.9M | −115K | |
| 21 | ↑17 | douglas.de | 2.8M | +593K | |
| 22 | ↑17 | marieclaire.com.tw | 2.7M | +555K | |
| 23 | ↑1 | instyle.com | 2.7M | −19K | |
| 24 | ↓4 | lipscosme.com | 2.7M | −140K | |
| 25 | ↑6 | perfectcorp.com | 2.6M | +199K | |
| 26 | ↓3 | kinarino.jp | 2.6M | −142K | |
| 27 | ↓2 | fragrantica.es | 2.6M | −34K | |
| 28 | ↑4 | sephora.com.br | 2.5M | +136K | |
| 29 | ↓8 | planetfitness.com | 2.5M | −304K | |
| 30 | ↓1 | sephora.fr | 2.5M | −32K | |
| 31 | ↓5 | druni.es | 2.5M | −80K | |
| 32 | ↑1 | fresha.com | 2.4M | +26K | |
| 33 | ↓6 | shiseido.co.jp | 2.4M | −158K | |
| 34 | ↑3 | garotacomlocal.com | 2.4M | +143K | |
| 35 | ↓5 | biteki.com | 2.3M | −187K | |
| 36 | ↓1 | therighthairstyles.com | 2.2M | −74K | |
| 37 | ↓1 | glamourmagazine.co.uk | 2.2M | −74K | |
| 38 | ↓10 | femmeactuelle.fr | 2.1M | −383K | |
| 39 | ↑2 | belezanaweb.com.br | 2.1M | +5.3K | |
| 40 | ↓6 | charlottetilbury.com | 2.1M | −183K | |
| 41 | ↑1 | rituals.com | 2.1M | +17K | |
| 42 | ↓2 | thecut.com | 2.0M | −77K | |
| 43 | loccitane.com | 1.9M | −148K | ||
| 44 | ↑4 | lorealparisusa.com | 1.9M | +97K | |
| 45 | ↑2 | clara.es | 1.9M | +39K | |
| 46 | sephora.com.tr | 1.8M | −85K | ||
| 47 | ↑16 | esthe-ranking.jp | 1.7M | +275K | |
| 48 | ↓3 | dilei.it | 1.7M | −263K | |
| 49 | ↑4 | inkbox.com | 1.6M | +58K | |
| 50 | planity.com | 1.6M | −8.2K | ||
| 51 | ↓2 | notino.pl | 1.6M | −78K | |
| 52 | brigitte.de | 1.6M | +14K | ||
| 53 | ↑5 | matas.dk | 1.5M | +10K | |
| 54 | ↑3 | soldejaneiro.com | 1.5M | −11K | |
| 55 | ↑5 | mendeserve.com | 1.5M | +33K | |
| 56 | ↓5 | glamour.mx | 1.5M | −74K | |
| 57 | ↑2 | lush.com | 1.4M | −56K | |
| 58 | ↓2 | iodonna.it | 1.4M | −103K | |
| 59 | ↓15 | greatclips.com | 1.4M | −509K | |
| 60 | ↑1 | cancam.jp | 1.4M | −41K | |
| 61 | ↑1 | glamour.de | 1.4M | −6.9K | |
| 62 | ↑6 | wizaz.pl | 1.4M | +99K | |
| 63 | ↓8 | lyko.com | 1.4M | −169K | |
| 64 | sallybeauty.com | 1.3M | −66K | ||
| 65 | ↑1 | flaconi.de | 1.3M | −13K | |
| 66 | ↓12 | anytimefitness.com | 1.3M | −222K | |
| 67 | ↑28 | barberstake.com | 1.3M | +340K | |
| 68 | ↓3 | popsugar.com | 1.3M | −83K | |
| 69 | ↑3 | femaledaily.com | 1.2M | +73K | |
| 70 | ↑1 | honista.com | 1.2M | +32K | |
| 71 | ↓1 | wella.com | 1.2M | −12K | |
| 72 | ↑8 | renee.pl | 1.2M | +117K | |
| 73 | ↓4 | loreal-paris.com.br | 1.2M | −36K | |
| 74 | sephora.it | 1.2M | +57K | ||
| 75 | ↑3 | kicks.se | 1.2M | +68K | |
| 76 | ↑5 | braun.com | 1.2M | +73K | |
| 77 | ↓1 | kikocosmetics.com | 1.1M | +16K | |
| 78 | ↓11 | urbancompany.com | 1.1M | −224K | |
| 79 | ↓4 | yesstyle.com | 1.1M | −17K | |
| 80 | ↓3 | self.com | 1.1M | +5.5K | |
| 81 | ↑6 | lovecosmetic.jp | 1.1M | +75K | |
| 82 | parfumo.de | 1.1M | −19K | ||
| 83 | ↑2 | basic-fit.com | 986K | −57K | |
| 84 | ↑5 | ghdhair.com | 982K | −2.8K | |
| 85 | ↑12 | eudora.com.br | 965K | +26K | |
| 86 | notosiki.co.jp | 958K | −71K | ||
| 87 | ↑6 | la-spa.fr | 953K | +3.1K | |
| 88 | ↑10 | caudalie.com | 953K | +39K | |
| 89 | ↓5 | cosme.com | 950K | −106K | |
| 90 | ↑4 | classpass.com | 945K | −5.0K | |
| 91 | ↓1 | notino.it | 935K | −48K | |
| 92 | New | allthingsbeauty.com | 932K | +239K | |
| 93 | New | notino.ro | 930K | +89K | |
| 94 | ↑5 | fragrantica.com.br | 926K | +33K | |
| 95 | ↓3 | ellegirl.jp | 925K | −27K | |
| 96 | ↓13 | i-voce.jp | 918K | −151K | |
| 97 | ↓24 | sephora.me | 918K | −215K | |
| 98 | ↓7 | waxcenter.com | 897K | −70K | |
| 99 | New | sephora.es | 896K | +95K | |
| 100 | sephora.co.uk | 892K | +9.0K |
Websites that changed positions within the top 100 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 92 | allthingsbeauty.com | ↑34 | |
| 67 | barberstake.com | ↑28 | |
| 21 | douglas.de | ↑17 | |
| 22 | marieclaire.com.tw | ↑17 | |
| 47 | esthe-ranking.jp | ↑16 | |
| 93 | notino.ro | ↑14 | |
| 99 | sephora.es | ↑14 | |
| 85 | eudora.com.br | ↑12 | |
| 88 | caudalie.com | ↑10 | |
| 72 | renee.pl | ↑8 |
Rank | Website | Change | |
|---|---|---|---|
| 97 | sephora.me | ↓24 | |
| 59 | greatclips.com | ↓15 | |
| 96 | i-voce.jp | ↓13 | |
| 66 | anytimefitness.com | ↓12 | |
| 78 | urbancompany.com | ↓11 | |
| 38 | femmeactuelle.fr | ↓10 | |
| 29 | planetfitness.com | ↓8 | |
| 63 | lyko.com | ↓8 | |
| 98 | waxcenter.com | ↓7 | |
| 33 | shiseido.co.jp | ↓6 |
Or get a free Ahrefs Webmaster Tools account →