The top 10 most visited beauty and fitness websites in India by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | nykaa.com | 3.4M | −376K | ||
| 2 | urbancompany.com | 1.2M | +68K | ||
| 3 | purplle.com | 659K | −24K | ||
| 4 | ↑2 | boldsky.com | 567K | −34K | |
| 5 | ↑2 | plumgoodness.com | 507K | +17K | |
| 6 | ↓1 | mendeserve.com | 465K | −139K | |
| 7 | ↓3 | honista.com | 403K | −228K | |
| 8 | ↑1 | discoverpilgrim.com | 362K | −9.5K | |
| 9 | New | idiva.com | 321K | +34K | |
| 10 | ↓2 | elle.com | 309K | −95K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | idiva.com | ↑3 | |
| 4 | boldsky.com | ↑2 | |
| 5 | plumgoodness.com | ↑2 |
Rank | Website | Change | |
|---|---|---|---|
| 7 | honista.com | ↓3 | |
| 10 | elle.com | ↓2 | |
| 6 | mendeserve.com | ↓1 |
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