The top 10 most visited beauty and fitness websites in India by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | nykaa.com | 3.7M | −303K | ||
| 2 | urbancompany.com | 1.4M | +81K | ||
| 3 | ↑4 | honista.com | 550K | +86K | |
| 4 | ↓1 | purplle.com | 549K | −127K | |
| 5 | plumgoodness.com | 507K | −8.1K | ||
| 6 | ↓2 | boldsky.com | 497K | −88K | |
| 7 | ↓1 | mendeserve.com | 380K | −127K | |
| 8 | discoverpilgrim.com | 356K | −17K | ||
| 9 | elle.com | 339K | −14K | ||
| 10 | New | fragrantica.com | 255K | −5.5K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | fragrantica.com | ↑5 | |
| 3 | honista.com | ↑4 | |
| 1 | nykaa.com |
Rank | Website | Change | |
|---|---|---|---|
| 6 | boldsky.com | ↓2 | |
| 4 | purplle.com | ↓1 | |
| 7 | mendeserve.com | ↓1 |
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