The top 10 most visited beauty and fitness websites in Pakistan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | fragrantica.com | 78K | +1.6K | ||
| 2 | ↑1 | urbanbeauty.pk | 64K | +4.8K | |
| 3 | ↓1 | makeupcityshop.com | 61K | −5.5K | |
| 4 | highfy.pk | 47K | −2.5K | ||
| 5 | ↑1 | lorealparisusa.com | 44K | −681 | |
| 6 | ↓1 | allurebeauty.pk | 42K | −4.0K | |
| 7 | ↑2 | maybelline.com | 38K | +2.0K | |
| 8 | allure.com | 37K | +297 | ||
| 9 | ↑1 | rivaj-uk.com | 36K | −768 | |
| 10 | ↓3 | sephora.com | 33K | −5.2K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | maybelline.com | ↑2 | |
| 2 | urbanbeauty.pk | ↑1 | |
| 5 | lorealparisusa.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 10 | sephora.com | ↓3 | |
| 3 | makeupcityshop.com | ↓1 | |
| 6 | allurebeauty.pk | ↓1 |
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