The top 10 most visited beauty and fitness websites in Pakistan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | fragrantica.com | 85K | +504 | ||
| 2 | urbanbeauty.pk | 73K | +1.8K | ||
| 3 | makeupcityshop.com | 67K | +4.3K | ||
| 4 | highfy.pk | 65K | +13K | ||
| 5 | ↑1 | allurebeauty.pk | 48K | +5.3K | |
| 6 | ↓1 | lorealparisusa.com | 39K | −5.0K | |
| 7 | maybelline.com | 37K | −4.1K | ||
| 8 | New | sephora.com | 34K | +349 | |
| 9 | allure.com | 32K | −3.1K | ||
| 10 | ↓2 | rivaj-uk.com | 32K | −4.4K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 8 | sephora.com | ↑3 | |
| 5 | allurebeauty.pk | ↑1 | |
| 1 | fragrantica.com |
Rank | Website | Change | |
|---|---|---|---|
| 10 | rivaj-uk.com | ↓2 | |
| 6 | lorealparisusa.com | ↓1 | |
| 1 | fragrantica.com |
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