Top Beauty and Fitness Websites in United States

The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.

May 2025
Top Trending Websites

Rank

Website

Search traffic

1yelp.com92M2.3M
2sephora.com8.4M+1.0M
3ulta.com5.9M660K
4elle.com3.7M377K
5byrdie.com3.3M+18K
6fragrantica.com2.8M140K
7bathandbodyworks.com2.7M193K
81allure.com2.3M176K
91planetfitness.com2.3M316K
10glamour.com1.9M14K

Trending up

Rank

Website

Change

8allure.com1
1yelp.com
2sephora.com

Trending down

Rank

Website

Change

9planetfitness.com1
1yelp.com
2sephora.com
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