The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 96M | −16M | ||
| 2 | ↑1 | sephora.com | 8.2M | +1.5M | |
| 3 | ↓1 | ulta.com | 5.3M | −2.7M | |
| 4 | ↑1 | elle.com | 3.5M | +217K | |
| 5 | ↓1 | bathandbodyworks.com | 3.1M | −3.2M | |
| 6 | fragrantica.com | 3.0M | −141K | ||
| 7 | ↑1 | byrdie.com | 2.6M | +186K | |
| 8 | ↓1 | planetfitness.com | 2.5M | −7.7K | |
| 9 | ↑1 | allure.com | 2.4M | +163K | |
| 10 | ↓1 | glamour.com | 2.2M | −158K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 2 | sephora.com | ↑1 | |
| 4 | elle.com | ↑1 | |
| 7 | byrdie.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 3 | ulta.com | ↓1 | |
| 5 | bathandbodyworks.com | ↓1 | |
| 8 | planetfitness.com | ↓1 |
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