The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 86M | −2.4M | ||
| 2 | sephora.com | 6.7M | −171K | ||
| 3 | ulta.com | 5.9M | −10K | ||
| 4 | ↑3 | planetfitness.com | 3.4M | +376K | |
| 5 | byrdie.com | 3.0M | −149K | ||
| 6 | ↓2 | elle.com | 2.8M | −480K | |
| 7 | ↑1 | bathandbodyworks.com | 2.7M | −270K | |
| 8 | ↓2 | fragrantica.com | 2.7M | −354K | |
| 9 | allure.com | 2.4M | −85K | ||
| 10 | instyle.com | 1.7M | −201K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | planetfitness.com | ↑3 | |
| 7 | bathandbodyworks.com | ↑1 | |
| 1 | yelp.com |
Rank | Website | Change | |
|---|---|---|---|
| 6 | elle.com | ↓2 | |
| 8 | fragrantica.com | ↓2 | |
| 1 | yelp.com |
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