The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 80M | −9.5M | ||
| 2 | sephora.com | 5.9M | −2.2M | ||
| 3 | ulta.com | 5.3M | −787K | ||
| 4 | elle.com | 3.1M | −389K | ||
| 5 | byrdie.com | 3.0M | −195K | ||
| 6 | ↑1 | fragrantica.com | 2.8M | +169K | |
| 7 | ↓1 | bathandbodyworks.com | 2.7M | −71K | |
| 8 | ↑1 | allure.com | 2.4M | +131K | |
| 9 | ↓1 | planetfitness.com | 2.1M | −238K | |
| 10 | New | instyle.com | 1.7M | +9.7K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | fragrantica.com | ↑1 | |
| 8 | allure.com | ↑1 | |
| 10 | instyle.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 7 | bathandbodyworks.com | ↓1 | |
| 9 | planetfitness.com | ↓1 | |
| 1 | yelp.com |
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