The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 92M | −2.3M | ||
| 2 | sephora.com | 8.4M | +1.0M | ||
| 3 | ulta.com | 5.9M | −660K | ||
| 4 | elle.com | 3.7M | −377K | ||
| 5 | byrdie.com | 3.3M | +18K | ||
| 6 | fragrantica.com | 2.8M | −140K | ||
| 7 | bathandbodyworks.com | 2.7M | −193K | ||
| 8 | ↑1 | allure.com | 2.3M | −176K | |
| 9 | ↓1 | planetfitness.com | 2.3M | −316K | |
| 10 | glamour.com | 1.9M | −14K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 8 | allure.com | ↑1 | |
| 1 | yelp.com | ||
| 2 | sephora.com |
Rank | Website | Change | |
|---|---|---|---|
| 9 | planetfitness.com | ↓1 | |
| 1 | yelp.com | ||
| 2 | sephora.com |
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