The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 109M | +8.5M | ||
| 2 | sephora.com | 7.8M | +2.8M | ||
| 3 | ulta.com | 6.7M | +2.7M | ||
| 4 | ↑2 | bathandbodyworks.com | 4.8M | +2.2M | |
| 5 | ↓1 | elle.com | 3.6M | −1.2K | |
| 6 | ↑2 | byrdie.com | 3.3M | +806K | |
| 7 | fragrantica.com | 2.7M | +148K | ||
| 8 | ↑2 | planetfitness.com | 2.5M | +865K | |
| 9 | ↓4 | allure.com | 2.2M | −683K | |
| 10 | ↓1 | glamour.com | 1.9M | −57K |
Websites that changed positions within the top 10 rankings in December 2024.
Rank | Website | Change | |
|---|---|---|---|
| 4 | bathandbodyworks.com | ↑2 | |
| 6 | byrdie.com | ↑2 | |
| 8 | planetfitness.com | ↑2 |
Rank | Website | Change | |
|---|---|---|---|
| 9 | allure.com | ↓4 | |
| 5 | elle.com | ↓1 | |
| 10 | glamour.com | ↓1 |
Or get a free Ahrefs Webmaster Tools account →