The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 95M | −1.8M | ||
| 2 | sephora.com | 7.1M | −960K | ||
| 3 | ulta.com | 5.6M | −266K | ||
| 4 | elle.com | 4.0M | +702K | ||
| 5 | bathandbodyworks.com | 3.5M | +357K | ||
| 6 | fragrantica.com | 3.0M | −107K | ||
| 7 | ↑1 | byrdie.com | 2.7M | +67K | |
| 8 | ↓1 | planetfitness.com | 2.5M | −448K | |
| 9 | allure.com | 2.2M | −121K | ||
| 10 | glamour.com | 2.0M | −148K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | byrdie.com | ↑1 | |
| 1 | yelp.com | ||
| 2 | sephora.com |
Rank | Website | Change | |
|---|---|---|---|
| 8 | planetfitness.com | ↓1 | |
| 1 | yelp.com | ||
| 2 | sephora.com |
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