The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 99M | −1.7M | ||
| 2 | sephora.com | 5.0M | −1.9M | ||
| 3 | ulta.com | 4.0M | −807K | ||
| 4 | elle.com | 3.4M | −196K | ||
| 5 | ↑1 | allure.com | 3.0M | +161K | |
| 6 | ↑3 | fragrantica.com | 2.5M | +130K | |
| 7 | byrdie.com | 2.5M | −5.4K | ||
| 8 | ↓3 | bathandbodyworks.com | 2.4M | −862K | |
| 9 | ↓1 | glamour.com | 2.0M | −432K | |
| 10 | planetfitness.com | 1.6M | −645K |
Websites that changed positions within the top 10 rankings in November 2024.
Rank | Website | Change | |
|---|---|---|---|
| 6 | fragrantica.com | ↑3 | |
| 5 | allure.com | ↑1 | |
| 1 | yelp.com |
Rank | Website | Change | |
|---|---|---|---|
| 8 | bathandbodyworks.com | ↓3 | |
| 9 | glamour.com | ↓1 | |
| 1 | yelp.com |
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