The top 10 most visited beauty and fitness websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | kicks.se | 1.0M | −24K | ||
| 2 | lyko.com | 959K | −30K | ||
| 3 | mrkoll.se | 814K | −15K | ||
| 4 | elle.se | 675K | +39K | ||
| 5 | bokadirekt.se | 493K | +3.2K | ||
| 6 | sephora.se | 219K | +23K | ||
| 7 | cocopanda.se | 171K | −17K | ||
| 8 | sats.se | 166K | +4.6K | ||
| 9 | New | caiacosmetics.se | 142K | +14K | |
| 10 | New | rituals.com | 135K | +37K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | rituals.com | ↑4 | |
| 9 | caiacosmetics.se | ↑2 | |
| 1 | kicks.se |
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