The top 10 most visited beauty and fitness websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | kicks.se | 1.1M | +65K | ||
| 2 | lyko.com | 944K | −131K | ||
| 3 | mrkoll.se | 816K | −52K | ||
| 4 | elle.se | 733K | +12K | ||
| 5 | bokadirekt.se | 447K | −19K | ||
| 6 | sephora.se | 247K | +11K | ||
| 7 | ↑1 | cocopanda.se | 200K | +24K | |
| 8 | ↓1 | sats.se | 182K | −4.6K | |
| 9 | nordicfeel.se | 167K | −2.3K | ||
| 10 | New | caiacosmetics.se | 146K | +10K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | cocopanda.se | ↑1 | |
| 10 | caiacosmetics.se | ↑1 | |
| 1 | kicks.se |
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