The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ica.se | 10M | +306K | ||
| 2 | blocket.se | 4.1M | +105K | ||
| 3 | elgiganten.se | 3.1M | +161K | ||
| 4 | ↑1 | clasohlson.com | 2.7M | +299K | |
| 5 | ↑1 | amazon.se | 2.6M | +150K | |
| 6 | ↓2 | prisjakt.nu | 2.5M | −11K | |
| 7 | zalando.se | 2.5M | +103K | ||
| 8 | ↑1 | biltema.se | 2.4M | +355K | |
| 9 | ↓1 | coop.se | 2.2M | +81K | |
| 10 | hm.com | 2.1M | +272K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | clasohlson.com | ↑1 | |
| 5 | amazon.se | ↑1 | |
| 8 | biltema.se | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 6 | prisjakt.nu | ↓2 | |
| 9 | coop.se | ↓1 | |
| 1 | ica.se |
Or get a free Ahrefs Webmaster Tools account →