The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ica.se | 9.4M | −431K | ||
| 2 | blocket.se | 4.2M | +14K | ||
| 3 | elgiganten.se | 3.1M | −47K | ||
| 4 | ↑2 | biltema.se | 2.8M | +363K | |
| 5 | ↓1 | clasohlson.com | 2.7M | +28K | |
| 6 | ↑1 | zalando.se | 2.4M | +32K | |
| 7 | ↑1 | prisjakt.nu | 2.4M | −32K | |
| 8 | ↓3 | amazon.se | 2.3M | −190K | |
| 9 | ↑1 | hm.com | 2.3M | +173K | |
| 10 | ↓1 | coop.se | 2.1M | −28K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | biltema.se | ↑2 | |
| 6 | zalando.se | ↑1 | |
| 7 | prisjakt.nu | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 8 | amazon.se | ↓3 | |
| 5 | clasohlson.com | ↓1 | |
| 10 | coop.se | ↓1 |
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