The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ica.se | 9.6M | +369K | ||
| 2 | blocket.se | 4.2M | −247K | ||
| 3 | biltema.se | 3.2M | +82K | ||
| 4 | elgiganten.se | 3.1M | +91K | ||
| 5 | clasohlson.com | 2.8M | +9.4K | ||
| 6 | amazon.se | 2.4M | +55K | ||
| 7 | ↑1 | prisjakt.nu | 2.3M | +62K | |
| 8 | ↓1 | zalando.se | 2.1M | −254K | |
| 9 | ↑1 | coop.se | 2.0M | +31K | |
| 10 | ↓1 | hm.com | 2.0M | −171K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | prisjakt.nu | ↑1 | |
| 9 | coop.se | ↑1 | |
| 1 | ica.se |
Rank | Website | Change | |
|---|---|---|---|
| 8 | zalando.se | ↓1 | |
| 10 | hm.com | ↓1 | |
| 1 | ica.se |
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