The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
---|---|---|---|---|---|
1 | ica.se | 9.4M | −431K | ||
2 | blocket.se | 4.2M | +14K | ||
3 | elgiganten.se | 3.1M | −47K | ||
4 | ↑2 | biltema.se | 2.8M | +363K | |
5 | ↓1 | clasohlson.com | 2.7M | +28K | |
6 | ↑1 | zalando.se | 2.4M | +32K | |
7 | ↑1 | prisjakt.nu | 2.4M | −32K | |
8 | ↓3 | amazon.se | 2.3M | −190K | |
9 | ↑1 | hm.com | 2.3M | +173K | |
10 | ↓1 | coop.se | 2.1M | −28K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
---|---|---|---|
4 | biltema.se | ↑2 | |
6 | zalando.se | ↑1 | |
7 | prisjakt.nu | ↑1 |
Rank | Website | Change | |
---|---|---|---|
8 | amazon.se | ↓3 | |
5 | clasohlson.com | ↓1 | |
10 | coop.se | ↓1 |
Or get a free Ahrefs Webmaster Tools account →