The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ica.se | 10M | −534K | ||
| 2 | blocket.se | 4.0M | −66K | ||
| 3 | elgiganten.se | 3.0M | −535K | ||
| 4 | ↑1 | prisjakt.nu | 2.5M | −222K | |
| 5 | ↑2 | amazon.se | 2.5M | +2.1K | |
| 6 | ↓2 | clasohlson.com | 2.4M | −474K | |
| 7 | ↓1 | zalando.se | 2.4M | −85K | |
| 8 | coop.se | 2.2M | −176K | ||
| 9 | biltema.se | 2.1M | −72K | ||
| 10 | hm.com | 1.9M | −58K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | amazon.se | ↑2 | |
| 4 | prisjakt.nu | ↑1 | |
| 1 | ica.se |
Rank | Website | Change | |
|---|---|---|---|
| 6 | clasohlson.com | ↓2 | |
| 7 | zalando.se | ↓1 | |
| 1 | ica.se |
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