Zalando.se is your ultimate destination for premium fashion and lifestyle products, offering a vast selection of clothing, shoes, accessories, and more for men, women, and children. With a commitment to providing the latest trends and styles, Zalando ensures that you can effortlessly curate your wardrobe with high-quality items from both popular and emerging brands. Enjoy a seamless shopping experience with easy navigation, detailed product descriptions, and vibrant images that showcase the elegant designs and styles available. Additionally, various customer-friendly services such as free delivery and returns make shopping at Zalando an enjoyable and convenient experience for all fashion enthusiasts.
Explore Zalando.se and indulge in a personalized shopping journey tailored to your style. From chic streetwear to formal attire, the site has something for every occasion, making it easy to discover and express your unique fashion sense. The platform features a user-friendly interface that allows for quick searches, curated collections, and personalized recommendations based on your preferences. Keep up with the latest fashion trends and find inspiration through expertly curated looks and seasonal highlights. Zalando is dedicated to ensuring that every customer finds exactly what they need, emphasizing quality, variety, and customer satisfaction in every shopping experience.
Rank by traffic
In July 2025, zalando.se saw a decrease in search traffic, reaching 2.1M visits, which is a decrease of 254K visits compared to the previous month. The traffic value decreased to 502K, a reduction of 53K.
For zalando.se, Sweden dominates traffic with 2.1M visits, a decrease of 254K from the previous month, making up 97.5% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 2.1M | −254K | 97.5% | |||||||
| 41K | −857 | 1.9% | |||||||
| 3.5K | −56 | 0.1% | |||||||
| 2.1K | +20 | 0% | |||||||
| 1.2K | +12 | 0% | |||||||
zalando.se ranks #1 for "zalando" in Sweden and receives 289K monthly visits from this keyword alone, a decrease of 39K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| zalando | 299K | −41K | 289K | −39K | 1 | ||||
| sneakers | 29K | −1.0K | 9.6K | +3.2K | 2 → 1 | ||||
| cardigan herr | 11K | +2.0K | 8.3K | +3.8K | 1 | ||||
| jeans herr | 10K | +100 | 7.9K | +3.5K | 1 | ||||
| only | 20K | 7.8K | −364 | 2 | |||||
boozt.com, asos.com and hm.com rank in the top 10 organic search results for the same keywords that zalando.se gets the most traffic from. Discover more competitors of zalando.se.
As of July 2025, zalando.se's Domain Rating is 65, reflecting a decrease of 1 point since the previous month. zalando.se is linked by 1.5K websites, indicating a decrease of 3 referring sites from the previous month.
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