The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.de | 114M | +14M | ||
| 2 | kleinanzeigen.de | 22M | +1.4M | ||
| 3 | idealo.de | 16M | +261K | ||
| 4 | zalando.de | 14M | −790K | ||
| 5 | ↑2 | ebay.de | 13M | +600K | |
| 6 | ↓1 | play.google.com | 12M | −162K | |
| 7 | ↑1 | otto.de | 12M | +59K | |
| 8 | ↓2 | mediamarkt.de | 11M | −962K | |
| 9 | markt.de | 7.0M | −1.6M | ||
| 10 | lidl.de | 6.3M | −939K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 8 | mediamarkt.de | ↓2 | |
| 6 | play.google.com | ↓1 | |
| 1 | amazon.de |
Or get a free Ahrefs Webmaster Tools account →