The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.de | 86M | −3.9M | ||
| 2 | kleinanzeigen.de | 17M | −1.4M | ||
| 3 | ↑1 | zalando.de | 13M | −595K | |
| 4 | ↓1 | idealo.de | 12M | −758K | |
| 5 | ebay.de | 9.7M | −754K | ||
| 6 | otto.de | 9.5M | +107K | ||
| 7 | mediamarkt.de | 8.6M | −807K | ||
| 8 | markt.de | 6.7M | −39K | ||
| 9 | lidl.de | 5.9M | −281K | ||
| 10 | dm.de | 5.3M | −302K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 3 | zalando.de | ↑1 | |
| 1 | amazon.de | ||
| 2 | kleinanzeigen.de |
Rank | Website | Change | |
|---|---|---|---|
| 4 | idealo.de | ↓1 | |
| 1 | amazon.de | ||
| 2 | kleinanzeigen.de |
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