The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.de | 87M | −6.4M | ||
| 2 | kleinanzeigen.de | 18M | −1.2M | ||
| 3 | ↑1 | idealo.de | 13M | +14K | |
| 4 | ↓1 | zalando.de | 13M | −423K | |
| 5 | ebay.de | 10M | −977K | ||
| 6 | ↑1 | mediamarkt.de | 9.9M | +940K | |
| 7 | ↓1 | otto.de | 9.6M | −6.4K | |
| 8 | markt.de | 8.1M | +266K | ||
| 9 | lidl.de | 5.9M | −726K | ||
| 10 | dm.de | 5.9M | −56K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 3 | idealo.de | ↑1 | |
| 6 | mediamarkt.de | ↑1 | |
| 1 | amazon.de |
Rank | Website | Change | |
|---|---|---|---|
| 4 | zalando.de | ↓1 | |
| 7 | otto.de | ↓1 | |
| 1 | amazon.de |
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