The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.de | 95M | −695K | ||
| 2 | kleinanzeigen.de | 19M | −352K | ||
| 3 | ↑1 | idealo.de | 14M | −297K | |
| 4 | ↓1 | zalando.de | 13M | −937K | |
| 5 | ebay.de | 10M | −1.2M | ||
| 6 | play.google.com | 10M | −653K | ||
| 7 | otto.de | 10M | −313K | ||
| 8 | mediamarkt.de | 9.8M | +59K | ||
| 9 | ↑1 | markt.de | 6.9M | +439K | |
| 10 | ↓1 | lidl.de | 6.1M | −476K |
Websites that changed positions within the top 10 rankings in May 2025.
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