dm.de offers a comprehensive online shopping experience for health and beauty products, personal care items, and household essentials. With a vast selection of high-quality brands and sustainable products, customers can easily find what they need to enhance their well-being and meet their everyday needs. The user-friendly interface ensures a seamless shopping experience, while informative content and customer reviews help shoppers make informed decisions. Whether you are looking for cosmetics, dietary supplements, or eco-friendly cleaning supplies, dm.de caters to a wide range of preferences and lifestyles.
Rank by traffic
In May 2025, dm.de saw a decrease in search traffic, reaching 6.1M visits, which is a decrease of 175K visits compared to the previous month. The traffic value decreased to 953K, a reduction of 8.8K.
For dm.de, Germany dominates traffic with 5.7M visits, a decrease of 182K from the previous month, making up 93.3% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 5.7M | −182K | 93.3% | |||||||
| 85K | −6.1K | 1.3% | |||||||
| 74K | −605 | 1.2% | |||||||
| 72K | −562 | 1.1% | |||||||
| 32K | +2.5K | 0.5% | |||||||
dm.de ranks #1 for "dm" in Germany and receives 749K monthly visits from this keyword alone, an increase of 4.4K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| dm | 857K | +5.0K | 749K | +4.4K | 1 | ||||
| dm online | 67K | −1.0K | 34K | −2.3K | 1 | ||||
| waschmaschine reinigen | 43K | +3.0K | 22K | −157 | 1 | ||||
| dm drogerie | 26K | +2.0K | 19K | +1.2K | 1 | ||||
| markt.de | 391K | +391K | 19K | +19K | 2 | ||||
rossmann.de, mueller.de and dm.at rank in the top 10 organic search results for the same keywords that dm.de gets the most traffic from. Discover more competitors of dm.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| rossmann.de | 6.1M | 42K | |||||||
| mueller.de | 895K | 56K | |||||||
| dm.at | 1.4M | 13K | |||||||
| nivea.de | 617K | 1.4K | |||||||
| fotoparadies.de | 478K | 365 | |||||||
As of May 2025, dm.de's Domain Rating is 79, reflecting an increase of 1 point since the previous month. dm.de is linked by 11K websites, indicating an increase of 151 referring sites from the previous month.
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