The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | trademe.co.nz | 2.2M | −10K | ||
| 2 | thewarehouse.co.nz | 1.6M | +2.7K | ||
| 3 | kmart.co.nz | 1.0M | −131K | ||
| 4 | ↑1 | newworld.co.nz | 707K | −39K | |
| 5 | ↓1 | noelleeming.co.nz | 706K | −61K | |
| 6 | ↑2 | woolworths.co.nz | 687K | −43K | |
| 7 | ↓1 | farmers.co.nz | 683K | −48K | |
| 8 | ↑1 | amazon.com | 664K | +3.0K | |
| 9 | ↓2 | play.google.com | 645K | −86K | |
| 10 | jbhifi.co.nz | 490K | −56K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | woolworths.co.nz | ↑2 | |
| 4 | newworld.co.nz | ↑1 | |
| 8 | amazon.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 9 | play.google.com | ↓2 | |
| 5 | noelleeming.co.nz | ↓1 | |
| 7 | farmers.co.nz | ↓1 |
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