The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | trademe.co.nz | 2.5M | −43K | ||
| 2 | thewarehouse.co.nz | 1.3M | −219K | ||
| 3 | kmart.co.nz | 1.1M | −12K | ||
| 4 | noelleeming.co.nz | 832K | +1.4K | ||
| 5 | ↑1 | newworld.co.nz | 716K | −8.0K | |
| 6 | ↓1 | farmers.co.nz | 683K | −44K | |
| 7 | amazon.com | 564K | −18K | ||
| 8 | woolworths.co.nz | 561K | −20K | ||
| 9 | jbhifi.co.nz | 451K | +3.1K | ||
| 10 | harveynorman.co.nz | 434K | +6.7K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | newworld.co.nz | ↑1 | |
| 1 | trademe.co.nz | ||
| 2 | thewarehouse.co.nz |
Rank | Website | Change | |
|---|---|---|---|
| 6 | farmers.co.nz | ↓1 | |
| 1 | trademe.co.nz | ||
| 2 | thewarehouse.co.nz |
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