The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
---|---|---|---|---|---|
1 | trademe.co.nz | 593K | −1.6M | ||
2 | thewarehouse.co.nz | 559K | −972K | ||
3 | kmart.co.nz | 327K | −816K | ||
4 | ↑2 | newworld.co.nz | 294K | −450K | |
5 | ↑3 | woolworths.co.nz | 290K | −441K | |
6 | ↑3 | amazon.com | 284K | −384K | |
7 | farmers.co.nz | 284K | −457K | ||
8 | ↓3 | noelleeming.co.nz | 256K | −510K | |
9 | ↓5 | play.google.com | 235K | −534K | |
10 | jbhifi.co.nz | 169K | −366K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
---|---|---|---|
5 | woolworths.co.nz | ↑3 | |
6 | amazon.com | ↑3 | |
4 | newworld.co.nz | ↑2 |
Rank | Website | Change | |
---|---|---|---|
9 | play.google.com | ↓5 | |
8 | noelleeming.co.nz | ↓3 | |
1 | trademe.co.nz |
Or get a free Ahrefs Webmaster Tools account →