The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | trademe.co.nz | 2.1M | −74K | ||
| 2 | thewarehouse.co.nz | 1.5M | −83K | ||
| 3 | kmart.co.nz | 1.0M | +28K | ||
| 4 | ↑5 | play.google.com | 787K | +161K | |
| 5 | ↓1 | noelleeming.co.nz | 774K | +74K | |
| 6 | ↓1 | newworld.co.nz | 762K | +70K | |
| 7 | farmers.co.nz | 669K | −9.5K | ||
| 8 | ↓2 | woolworths.co.nz | 648K | −33K | |
| 9 | ↓1 | amazon.com | 639K | −7.1K | |
| 10 | jbhifi.co.nz | 427K | −59K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | play.google.com | ↑5 | |
| 1 | trademe.co.nz | ||
| 2 | thewarehouse.co.nz |
Rank | Website | Change | |
|---|---|---|---|
| 8 | woolworths.co.nz | ↓2 | |
| 5 | noelleeming.co.nz | ↓1 | |
| 6 | newworld.co.nz | ↓1 |
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