The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | trademe.co.nz | 2.2M | +183K | |
| 2 | ↓1 | thewarehouse.co.nz | 1.5M | −642K | |
| 3 | kmart.co.nz | 1.1M | −187K | ||
| 4 | ↑3 | play.google.com | 770K | −61K | |
| 5 | noelleeming.co.nz | 767K | −222K | ||
| 6 | newworld.co.nz | 745K | −142K | ||
| 7 | ↓3 | farmers.co.nz | 741K | −260K | |
| 8 | woolworths.co.nz | 731K | −88K | ||
| 9 | ↑1 | amazon.com | 669K | +91K | |
| 10 | ↓1 | jbhifi.co.nz | 535K | −181K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | play.google.com | ↑3 | |
| 1 | trademe.co.nz | ↑1 | |
| 9 | amazon.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 7 | farmers.co.nz | ↓3 | |
| 2 | thewarehouse.co.nz | ↓1 | |
| 10 | jbhifi.co.nz | ↓1 |
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