The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | trademe.co.nz | 593K | −1.6M | ||
| 2 | thewarehouse.co.nz | 559K | −972K | ||
| 3 | kmart.co.nz | 327K | −816K | ||
| 4 | ↑2 | newworld.co.nz | 294K | −450K | |
| 5 | ↑3 | woolworths.co.nz | 290K | −441K | |
| 6 | ↑3 | amazon.com | 284K | −384K | |
| 7 | farmers.co.nz | 284K | −457K | ||
| 8 | ↓3 | noelleeming.co.nz | 256K | −510K | |
| 9 | ↓5 | play.google.com | 235K | −534K | |
| 10 | jbhifi.co.nz | 169K | −366K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | woolworths.co.nz | ↑3 | |
| 6 | amazon.com | ↑3 | |
| 4 | newworld.co.nz | ↑2 |
Rank | Website | Change | |
|---|---|---|---|
| 9 | play.google.com | ↓5 | |
| 8 | noelleeming.co.nz | ↓3 | |
| 1 | trademe.co.nz |
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