The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | trademe.co.nz | 2.0M | −96K | ||
| 2 | thewarehouse.co.nz | 1.5M | +66K | ||
| 3 | kmart.co.nz | 1.0M | +25K | ||
| 4 | ↑1 | noelleeming.co.nz | 823K | +55K | |
| 5 | ↑1 | newworld.co.nz | 780K | +18K | |
| 6 | ↓2 | play.google.com | 764K | −28K | |
| 7 | ↑2 | woolworths.co.nz | 706K | +74K | |
| 8 | ↓1 | farmers.co.nz | 681K | +17K | |
| 9 | ↓1 | amazon.com | 612K | −30K | |
| 10 | jbhifi.co.nz | 453K | +18K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | woolworths.co.nz | ↑2 | |
| 4 | noelleeming.co.nz | ↑1 | |
| 5 | newworld.co.nz | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 6 | play.google.com | ↓2 | |
| 8 | farmers.co.nz | ↓1 | |
| 9 | amazon.com | ↓1 |
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