The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | trademe.co.nz | 1.9M | −130K | ||
| 2 | thewarehouse.co.nz | 1.4M | −161K | ||
| 3 | kmart.co.nz | 974K | −67K | ||
| 4 | ↑1 | noelleeming.co.nz | 767K | −61K | |
| 5 | ↑1 | farmers.co.nz | 682K | −38K | |
| 6 | ↓2 | newworld.co.nz | 661K | −190K | |
| 7 | ↑1 | amazon.com | 538K | −48K | |
| 8 | ↓1 | woolworths.co.nz | 536K | −143K | |
| 9 | jbhifi.co.nz | 398K | −44K | ||
| 10 | harveynorman.co.nz | 385K | −46K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | noelleeming.co.nz | ↑1 | |
| 5 | farmers.co.nz | ↑1 | |
| 7 | amazon.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 6 | newworld.co.nz | ↓2 | |
| 8 | woolworths.co.nz | ↓1 | |
| 1 | trademe.co.nz |
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