The top 100 most visited websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Websites that changed positions within the top 100 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 42 | cnn.com | ↑22 | |
| 59 | newzealand.com | ↑22 | |
| 98 | msd.govt.nz | ↑17 | |
| 70 | asb.co.nz | ↑14 | |
| 91 | skyscanner.co.nz | ↑13 | |
| 87 | www.nhs.uk | ↑12 | |
| 76 | chatgpt.com | ↑11 | |
| 88 | spotlightstores.com | ↑10 | |
| 38 | netflix.com | ↑9 | |
| 32 | woolworths.co.nz | ↑7 |
Rank | Website | Change | |
|---|---|---|---|
| 92 | moneyhub.co.nz | ↓13 | |
| 28 | bbc.com | ↓10 | |
| 77 | adobe.com | ↓10 | |
| 62 | nzpost.co.nz | ↓9 | |
| 36 | seek.co.nz | ↓7 | |
| 65 | tiktok.com | ↓7 | |
| 16 | apple.com | ↓6 | |
| 46 | nzta.govt.nz | ↓6 | |
| 75 | formula1.com | ↓6 | |
| 82 | warehousestationery.co.nz | ↓6 |
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