The top 100 most visited websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Websites that changed positions within the top 100 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 42 | jbhifi.co.nz | ↑22 | |
| 59 | spotify.com | ↑22 | |
| 98 | locanto.co.nz | ↑17 | |
| 70 | espn.com | ↑14 | |
| 91 | bedbathandbeyond.co.nz | ↑13 | |
| 87 | webmd.com | ↑12 | |
| 76 | moneyhub.co.nz | ↑11 | |
| 88 | xe.com | ↑10 | |
| 38 | linkedin.com | ↑9 | |
| 32 | seek.co.nz | ↑7 |
Rank | Website | Change | |
|---|---|---|---|
| 92 | airbnb.co.nz | ↓13 | |
| 28 | ird.govt.nz | ↓10 | |
| 77 | realestate.co.nz | ↓10 | |
| 62 | roblox.com | ↓9 | |
| 36 | pinterest.com | ↓7 | |
| 65 | doc.govt.nz | ↓7 | |
| 16 | microsoft.com | ↓6 | |
| 46 | openai.com | ↓6 | |
| 75 | bbcgoodfood.com | ↓6 | |
| 82 | crazygames.com | ↓6 |
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