The official website of the Inland Revenue Department (IRD) of New Zealand provides comprehensive information and services related to tax, benefits, and government support. Users can access a wide range of resources, from tax calculators to guides on various tax obligations and entitlements. The site is designed to assist individuals and businesses in understanding their tax responsibilities while offering tools for online filing and payment. Visitors can also find updates on legislative changes and initiatives aimed at simplifying the tax process for all New Zealand residents. With user-friendly navigation and detailed information, the IRD website plays a crucial role in promoting compliance and transparency in New Zealand's tax system.
Rank by traffic
In May 2025, ird.govt.nz saw an increase in search traffic, reaching 1.1M visits, which is an increase of 181K visits compared to the previous month. The traffic value increased to 328K, a growth of 16K.
For ird.govt.nz, New Zealand dominates traffic with 1.0M visits, an increase of 179K from the previous month, making up 94.9% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 1.0M | +179K | 94.9% | |||||||
| 28K | −361 | 2.6% | |||||||
| 8.2K | +61 | 0.7% | |||||||
| 4.9K | +579 | 0.4% | |||||||
| 3.6K | +455 | 0.3% | |||||||
ird.govt.nz ranks #1 for "ird" in New Zealand and receives 307K monthly visits from this keyword alone, a decrease of 116K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| ird | 299K | −113K | 307K | −116K | 1 | ||||
| my ird | 69K | −45K | 72K | −48K | 1 | ||||
| inland revenue | 27K | −10K | 26K | −10K | 1 | ||||
| paye calculator | 54K | +1.0K | 16K | −1.6K | 2 | ||||
| ird nz | 16K | −5.0K | 16K | −5.5K | 1 | ||||
ato.gov.au, taxact.com and bnz.co.nz rank in the top 10 organic search results for the same keywords that ird.govt.nz gets the most traffic from. Discover more competitors of ird.govt.nz.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| ato.gov.au | 4.1M | 10K | |||||||
| taxact.com | 1.4M | 3.8K | |||||||
| bnz.co.nz | 477K | 1.2K | |||||||
| www.govt.nz | 340K | 681 | |||||||
| intuit.com | 27M | 185K | |||||||
As of May 2025, ird.govt.nz's Domain Rating is 82. ird.govt.nz is linked by 8.2K websites, indicating an increase of 136 referring sites from the previous month.
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