The top 10 most visited law and government websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ird.govt.nz | 750K | +118K | ||
| 2 | New | esafety.gov.au | 443K | +440K | |
| 3 | ↓1 | immigration.govt.nz | 316K | +15K | |
| 4 | ↓1 | msd.govt.nz | 265K | −1.0K | |
| 5 | ↓1 | aucklandcouncil.govt.nz | 230K | +23K | |
| 6 | ↓1 | www.govt.nz | 212K | +55K | |
| 7 | ↓1 | at.govt.nz | 133K | +7.0K | |
| 8 | ↓1 | police.govt.nz | 111K | +8.8K | |
| 9 | ↑1 | realme.govt.nz | 74K | +13K | |
| 10 | ↓1 | legislation.govt.nz | 70K | +7.3K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 2 | esafety.gov.au | ↑61 | |
| 9 | realme.govt.nz | ↑1 | |
| 1 | ird.govt.nz |
Rank | Website | Change | |
|---|---|---|---|
| 3 | immigration.govt.nz | ↓1 | |
| 4 | msd.govt.nz | ↓1 | |
| 5 | aucklandcouncil.govt.nz | ↓1 |
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