The top 10 most visited law and government websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ird.govt.nz | 1.3M | +210K | ||
| 2 | immigration.govt.nz | 290K | −22K | ||
| 3 | msd.govt.nz | 216K | −6.5K | ||
| 4 | www.govt.nz | 196K | +5.3K | ||
| 5 | aucklandcouncil.govt.nz | 172K | +690 | ||
| 6 | ↑1 | police.govt.nz | 104K | +1.9K | |
| 7 | ↓1 | at.govt.nz | 102K | −4.3K | |
| 8 | legislation.govt.nz | 97K | −5.3K | ||
| 9 | realme.govt.nz | 65K | −8.1K | ||
| 10 | ccc.govt.nz | 53K | −3.8K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | police.govt.nz | ↑1 | |
| 1 | ird.govt.nz | ||
| 2 | immigration.govt.nz |
Rank | Website | Change | |
|---|---|---|---|
| 7 | at.govt.nz | ↓1 | |
| 1 | ird.govt.nz | ||
| 2 | immigration.govt.nz |
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