The top 10 most visited law and government websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ird.govt.nz | 803K | +33K | ||
| 2 | ↑1 | immigration.govt.nz | 335K | +17K | |
| 3 | ↑1 | msd.govt.nz | 269K | +4.1K | |
| 4 | ↑1 | aucklandcouncil.govt.nz | 214K | −20K | |
| 5 | ↑1 | www.govt.nz | 195K | −19K | |
| 6 | ↑1 | at.govt.nz | 154K | +13K | |
| 7 | ↑1 | police.govt.nz | 107K | −2.6K | |
| 8 | ↑1 | realme.govt.nz | 79K | +5.0K | |
| 9 | ↑1 | legislation.govt.nz | 73K | +2.0K | |
| 10 | ↓8 | esafety.gov.au | 73K | −371K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 2 | immigration.govt.nz | ↑1 | |
| 3 | msd.govt.nz | ↑1 | |
| 4 | aucklandcouncil.govt.nz | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 10 | esafety.gov.au | ↓8 | |
| 1 | ird.govt.nz | ||
| 2 | immigration.govt.nz | ↑1 |
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