Explore the official New Zealand government website, www.govt.nz, your comprehensive resource for information and services provided by the government. From accessing essential services to understanding regulations and policies, the site offers an array of tools designed to assist citizens and residents alike. Stay informed about government initiatives, find important contact information, and navigate various topics, including health, education, and transport, all at your fingertips. Whether you’re a local or a visitor, this platform serves as your gateway to engaging with the government and accessing valuable resources that enhance your experience in New Zealand.
Rank by traffic
In May 2025, www.govt.nz saw a decrease in search traffic, reaching 308K visits, which is a decrease of 15K visits compared to the previous month. The traffic value decreased to 60K, a reduction of 3.7K.
For www.govt.nz, New Zealand dominates traffic with 238K visits, an increase of 14K from the previous month, making up 77.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 238K | +14K | 77.4% | |||||||
| 22K | +7.4K | 7.3% | |||||||
| 12K | −5.7K | 4.0% | |||||||
| 7.1K | −18K | 2.2% | |||||||
| 4.1K | −2.9K | 1.3% | |||||||
www.govt.nz ranks #1 for "nz passport renewal" in New Zealand and receives 4.5K monthly visits from this keyword alone, a decrease of 403 from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| nz passport renewal | 4.1K | −400 | 4.5K | −403 | 1 | ||||
| public holiday | 3.4K | 3.7K | +139 | 1 | |||||
| passport renewal | 3.4K | 3.4K | −3 | 1 | |||||
| ird | 299K | −113K | 3.1K | −1.1K | 2 | ||||
| public holidays 2024 | 31K | 3.0K | −630 | 3 → 4 | |||||
immigration.govt.nz, employment.govt.nz and communitylaw.org.nz rank in the top 10 organic search results for the same keywords that www.govt.nz gets the most traffic from. Discover more competitors of www.govt.nz.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| immigration.govt.nz | 740K | 2.2K | |||||||
| employment.govt.nz | 97K | 352 | |||||||
| communitylaw.org.nz | 19K | 929 | |||||||
| homeaffairs.gov.au | 1.9M | 835 | |||||||
| passports.govt.nz | 54K | 55 | |||||||
As of May 2025, www.govt.nz's Domain Rating is 83. www.govt.nz is linked by 10K websites, indicating an increase of 98 referring sites from the previous month.
Get an in-depth look at the organic search traffic and backlink profile of any website or URL.