The top 10 most visited reference websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | wikipedia.org | 10M | −819K | ||
| 2 | ↑1 | britannica.com | 407K | −5.4K | |
| 3 | ↓1 | merriam-webster.com | 377K | −39K | |
| 4 | timeanddate.com | 304K | +43K | ||
| 5 | ↑1 | whitepages.co.nz | 176K | +779 | |
| 6 | ↓1 | quora.com | 137K | −54K | |
| 7 | maoridictionary.co.nz | 128K | +5.1K | ||
| 8 | dictionary.com | 120K | +3.6K | ||
| 9 | word.tips | 105K | +6.8K | ||
| 10 | teara.govt.nz | 96K | +14K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 2 | britannica.com | ↑1 | |
| 5 | whitepages.co.nz | ↑1 | |
| 1 | wikipedia.org |
Rank | Website | Change | |
|---|---|---|---|
| 3 | merriam-webster.com | ↓1 | |
| 6 | quora.com | ↓1 | |
| 1 | wikipedia.org |
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