The top 10 most visited reference websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | en.wikipedia.org | 11M | +3.5K | ||
| 2 | ↑1 | merriam-webster.com | 423K | −25K | |
| 3 | ↓1 | britannica.com | 423K | −34K | |
| 4 | timeanddate.com | 279K | −35K | ||
| 5 | ↑1 | quora.com | 201K | +30K | |
| 6 | ↓1 | whitepages.co.nz | 184K | −16K | |
| 7 | maoridictionary.co.nz | 123K | −11K | ||
| 8 | dictionary.com | 122K | −7.3K | ||
| 9 | New | word.tips | 98K | +14K | |
| 10 | teara.govt.nz | 86K | −9.4K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | word.tips | ↑2 | |
| 2 | merriam-webster.com | ↑1 | |
| 5 | quora.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 3 | britannica.com | ↓1 | |
| 6 | whitepages.co.nz | ↓1 | |
| 1 | en.wikipedia.org |
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