Woolworths New Zealand offers a comprehensive online shopping experience, providing customers with a wide range of groceries, fresh produce, and household essentials. With a user-friendly interface, shoppers can easily browse through various categories, find special deals, and enjoy the convenience of home delivery or click-and-collect services. The website also features recipes, meal planning tips, and nutritional information, making it a valuable resource for families looking to make informed choices about their food. Whether you're stocking up on everyday items or searching for something special, Woolworths.co.nz is your go-to destination for all your grocery needs.
Rank by traffic
In April 2025, woolworths.co.nz saw a decrease in search traffic, reaching 688K visits, which is a decrease of 25K visits compared to the previous month. The traffic value increased to 112K, a growth of 1.3K.
For woolworths.co.nz, New Zealand dominates traffic with 648K visits, a decrease of 33K from the previous month, making up 94.2% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 648K | −33K | 94.2% | |||||||
| 31K | +10K | 4.5% | |||||||
| 2.5K | −78 | 0.3% | |||||||
| 926 | −450 | 0.1% | |||||||
| 815 | −155 | 0.1% | |||||||
woolworths.co.nz ranks #1 for "countdown" in New Zealand and receives 164K monthly visits from this keyword alone, an increase of 159K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| countdown | 186K | +2.0K | 164K | +159K | 2 → 1 | ||||
| countdown mailer | 38K | 41K | +40K | 2 → 1 | |||||
| countdown online | 29K | 29K | +593 | 1 | |||||
| woolworths | 18K | +1.0K | 9.8K | +177 | 1 | ||||
| woolworths nz | 16K | +4.0K | 7.5K | +1.9K | 1 | ||||
newworld.co.nz, paknsave.co.nz and freshchoice.co.nz rank in the top 10 organic search results for the same keywords that woolworths.co.nz gets the most traffic from. Discover more competitors of woolworths.co.nz.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| newworld.co.nz | 778K | 26K | |||||||
| paknsave.co.nz | 402K | 15K | |||||||
| freshchoice.co.nz | 86K | 32K | |||||||
| countdown.co.nz | 27K | 6.7K | |||||||
| supervalue.co.nz | 8.8K | 5.9K | |||||||
As of April 2025, woolworths.co.nz's Domain Rating is 70, reflecting an increase of 1 point since the previous month. woolworths.co.nz is linked by 1.8K websites, indicating an increase of 37 referring sites from the previous month.
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