Top Websites in Sweden

The top 100 most visited websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.

March 2025

Rank Rank		Website	Category	Search traffic Search traffic
1		sv.wikipedia.org	Reference	39M	+162K
2		aftonbladet.se	News	11M	+320K
3		en.wikipedia.org	Reference	10M	−651K
4		youtube.com	Entertainment	10M	−190K
5		ica.se	Shopping Food and Drink	10M	−534K
6		1177.se	Health	9.3M	−116K
7		instagram.com	Social Networks	8.8M	−340K
8		expressen.se	News	7.9M	+128K
9		facebook.com	Social Networks	7.9M	−380K
10		synonymer.se	Reference	7.7M	−75K
11		imdb.com	Entertainment	6.0M	−693K
12		svt.se	News	5.7M	+423K
13		ikea.com	Home and Garden	4.7M	−518K
14		arla.se	Food and Drink	4.5M	−98K
15	↑1	svtplay.se	Entertainment	4.1M	+273K
16	↓1	blocket.se	Shopping	4.0M	−66K
17		koket.se	Food and Drink	3.8M	−114K
18	↑3	hitta.se	Reference	3.7M	−72K
19		microsoft.com	Computers and Electronics	3.6M	−21K
20		elgiganten.se	Shopping	3.0M	−535K
21	↑1	apple.com	Computers and Electronics	2.9M	−356K
22	↓4	tv.nu	Entertainment	2.9M	−423K
23	↑2	prisjakt.nu	Shopping	2.5M	−222K
24	↑2	reddit.com	Social Networks	2.5M	+271K
25	↓2	amazon.se	Shopping	2.5M	+2.1K
26	↑4	skatteverket.se	Law and Government	2.5M	+206K
27	↑1	clasohlson.com	Shopping	2.4M	−474K
28	↓1	zalando.se	Shopping	2.4M	−85K
29		apotea.se	Health	2.4M	−83K
30	↑2	flashback.org	Social Networks	2.3M	+525K
31	↑3	openai.com	Science	2.3M	+980K
32	↑3	forsakringskassan.se	Law and Government	2.3M	−23K
33		fass.se	Health	2.2M	+226K
34	↓3	arbetsformedlingen.se	Jobs and Education	2.2M	−35K
35	↑1	apoteket.se	Health	2.2M	−40K
36	↑1	coop.se	Shopping Food and Drink	2.2M	−176K
37	↑6	biltema.se	Shopping	2.1M	−72K
38	↑21	avanza.se	Finance	2.1M	−1.6K
39		tv4play.se	Entertainment	2.1M	+150K
40	↓2	swedbank.se	Finance	2.0M	−142K
41	↓1	sverigesradio.se	Entertainment	1.9M	−140K
42	↓18	tripadvisor.se	Travel	1.9M	−29K
43	↑1	hemnet.se	Real Estate	1.9M	+11K
44	↑5	hm.com	Shopping	1.9M	−58K
45	↑6	di.se	Finance	1.9M	+109K
46	↓4	netflix.com	Entertainment	1.8M	−402K
47	↑3	pinterest.com	Social Networks	1.8M	+96K
48	↓1	systembolaget.se	Food and Drink	1.6M	−77K
49	↓3	jula.se	Home and Garden	1.6M	−105K
50	↓9	allabolag.se	Business	1.6M	−84K
51	↓6	pricerunner.se	Shopping	1.5M	−185K
52	↓4	klart.se	Science	1.5M	−251K
53		recept.se	Food and Drink	1.5M	−90K
54	↓2	play.google.com	Shopping	1.4M	−420K
55	↑2	eniro.se	Business	1.4M	+75K
56	↑10	smhi.se	Science	1.4M	−514K
57	↓3	bauhaus.se	Home and Garden	1.3M	−109K
58	↓3	transportstyrelsen.se	Travel	1.3M	+32K
59	↓1	nordea.se	Finance	1.2M	−65K
60	↑2	allatvkanaler.se	Entertainment	1.2M	−314K
61		linkedin.com	Jobs and Education	1.2M	−95K
62	↓6	spotify.com	Entertainment	1.2M	+10K
63	↑1	atg.se	Sports	1.2M	−78K
64	↑9	kicks.se	Beauty and Fitness	1.2M	−76K
65	↓2	lansforsakringar.se	Finance	1.1M	−73K
66	↑2	netonnet.se	Shopping	1.1M	−173K
67	↑3	steampowered.com	Games	1.1M	+142K
68	↓1	jysk.se	Home and Garden	1.1M	−137K
69	↓9	lyko.com	Beauty and Fitness	1.1M	−45K
70	↓5	mrkoll.se	Beauty and Fitness	1.1M	−40K
71	↓2	x.com	Social Networks	1.1M	+285K
72	↓1	internetmedicin.se	Health	1.1M	+1.7K
73	↑4	tiktok.com	Social Networks	1.1M	−149K
74	↑5	seb.se	Finance	1.0M	−84K
75	↑10	nyheter24.se	News	1.0M	+77K
76	↑12	stadium.se	Sports	1.0M	−150K
77	↑1	fandom.com	Entertainment	1.0M	−61K
78	↓3	rusta.com	Home and Garden	972K	−82K
79	↓7	byggmax.se	Home and Garden	969K	+2.4K
80	↓6	eliteprospects.com	Sports	953K	−87K
81	↓1	ahlens.se	Shopping	951K	−227K
82	↑8	postnord.se	Business	935K	−171K
83	↓1	svenskafans.com	Sports	916K	−142K
84	↓1	apotekhjartat.se	Health	912K	−33K
85	New	hant.se	Home and Garden	906K	+95K
86	↓5	willys.se	Shopping	892K	−90K
87	↑7	polisen.se	Law and Government	892K	+119K
88	↓4	primevideo.com	Entertainment	874K	−30K
89		ratsit.se	Business	868K	−12K
90	↓14	svd.se	News	853K	+23K
91	↑4	hornbach.se	Home and Garden	851K	+8.3K
92	New	blomsterlandet.se	Home and Garden	848K	+67K
93		kry.se	Health	830K	−47K
94	↑4	trustpilot.com	Business	825K	−311K
95	↓4	kjell.com	Shopping	820K	−107K
96	New	dn.se	News	814K	−45K
97		bygghemma.se	Home and Garden	791K	−7.1K
98	↓6	godare.se	Sports	780K	−106K
99	New	tui.se	Travel	777K	−59K
100	New	pensionsmyndigheten.se	Finance	777K	−389K

Trending up

Rank Rank	Website	Change Change
100	pensionsmyndigheten.se	↑23
92	blomsterlandet.se	↑22
38	avanza.se	↑21
85	hant.se	↑16
99	tui.se	↑16
76	stadium.se	↑12
96	dn.se	↑12
56	smhi.se	↑10
75	nyheter24.se	↑10
64	kicks.se	↑9

Trending down

Rank Rank	Website	Change Change
42	tripadvisor.se	↓18
90	svd.se	↓14
50	allabolag.se	↓9
69	lyko.com	↓9
79	byggmax.se	↓7
51	pricerunner.se	↓6
62	spotify.com	↓6
80	eliteprospects.com	↓6
98	godare.se	↓6
70	mrkoll.se	↓5

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Top Websites in Sweden

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Search traffic

Search traffic

Top Trending Websites in Sweden

Trending up

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Trending down

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