The top 100 most visited websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Websites that changed positions within the top 100 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 99 | pensionsmyndigheten.se | ↑37 | |
| 95 | tui.se | ↑19 | |
| 96 | öob.se | ↑16 | |
| 32 | sverigesradio.se | ↑14 | |
| 88 | booking.com | ↑14 | |
| 92 | trustpilot.com | ↑14 | |
| 81 | kjell.com | ↑13 | |
| 94 | xe.com | ↑13 | |
| 19 | smhi.se | ↑12 | |
| 25 | arbetsformedlingen.se | ↑12 |
Rank | Website | Change | |
|---|---|---|---|
| 79 | spotify.com | ↓12 | |
| 50 | blomsterlandet.se | ↓10 | |
| 65 | atg.se | ↓9 | |
| 98 | svd.se | ↓9 | |
| 29 | openai.com | ↓8 | |
| 38 | zalando.se | ↓8 | |
| 86 | granngarden.se | ↓8 | |
| 33 | skatteverket.se | ↓7 | |
| 41 | jula.se | ↓7 | |
| 21 | microsoft.com | ↓5 |
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