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Shop the latest electronics, books, fashion, home goods, and more at Amazon Sweden. Discover a wide selection of products with convenient delivery options, competitive pricing, and exclusive deals available just for you. Enjoy a seamless online shopping experience with customer reviews, personalized recommendations, and hassle-free returns. Whether you're looking for everyday essentials or unique gifts, Amazon.se is your one-stop destination for all your shopping needs.
Rank by traffic
In July 2025, amazon.se saw an increase in search traffic, reaching 2.5M visits, which is an increase of 91K visits compared to the previous month. The traffic value increased to 463K, a growth of 8.2K.
For amazon.se, Sweden dominates traffic with 2.4M visits, an increase of 55K from the previous month, making up 96.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 2.4M | +55K | 96.4% | |||||||
| 45K | +44K | 1.7% | |||||||
| 19K | +114 | 0.7% | |||||||
| 4.4K | +4.0K | 0.1% | |||||||
| 3.2K | −15K | 0.1% | |||||||
amazon.se ranks #1 for "amazon" in Sweden and receives 280K monthly visits from this keyword alone, an increase of 23K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon | 320K | +26K | 280K | +23K | 1 | ||||
| amazon se | 55K | +8.0K | 40K | +6.2K | 1 | ||||
| amazon prime | 77K | +9.0K | 16K | +2.1K | 2 | ||||
| amazon.se | 20K | +1.0K | 15K | +463 | 1 | ||||
| amazon sweden | 11K | +1.5K | 8.6K | +1.1K | 1 | ||||
prisjakt.nu, pricerunner.se and fyndiq.se rank in the top 10 organic search results for the same keywords that amazon.se gets the most traffic from. Discover more competitors of amazon.se.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| prisjakt.nu | 2.4M | 326K | |||||||
| pricerunner.se | 1.7M | 222K | |||||||
| fyndiq.se | 255K | 168K | |||||||
| cdon.se | 245K | 139K | |||||||
| clasohlson.com | 4.3M | 84K | |||||||
As of July 2025, amazon.se's Domain Rating is 80, reflecting a decrease of 1 point since the previous month. amazon.se is linked by 7.9K websites, indicating an increase of 64 referring sites from the previous month.
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