The top 10 most visited travel websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.se | 1.9M | +77K | ||
| 2 | transportstyrelsen.se | 1.6M | −127K | ||
| 3 | mrkoll.se | 814K | −15K | ||
| 4 | ↑1 | booking.com | 776K | +36K | |
| 5 | ↓1 | godare.se | 736K | −20K | |
| 6 | tui.se | 716K | +74K | ||
| 7 | ↑1 | sj.se | 641K | +69K | |
| 8 | ↓1 | ving.se | 633K | +20K | |
| 9 | New | sl.se | 471K | +48K | |
| 10 | New | swedavia.se | 469K | +56K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | swedavia.se | ↑3 | |
| 9 | sl.se | ↑2 | |
| 4 | booking.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 5 | godare.se | ↓1 | |
| 8 | ving.se | ↓1 | |
| 1 | tripadvisor.se |
Or get a free Ahrefs Webmaster Tools account →