The top 10 most visited travel websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.se | 1.9M | −70K | ||
| 2 | transportstyrelsen.se | 1.2M | −243K | ||
| 3 | ↑1 | godare.se | 1.1M | +316K | |
| 4 | ↓1 | mrkoll.se | 1.0M | +122K | |
| 5 | ↑3 | tui.se | 712K | +143K | |
| 6 | ↓1 | booking.com | 648K | −54K | |
| 7 | ving.se | 631K | +22K | ||
| 8 | ↓2 | sj.se | 487K | −128K | |
| 9 | sl.se | 468K | −4.0K | ||
| 10 | trafikverket.se | 433K | −7.9K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | tui.se | ↑3 | |
| 3 | godare.se | ↑1 | |
| 1 | tripadvisor.se |
Rank | Website | Change | |
|---|---|---|---|
| 8 | sj.se | ↓2 | |
| 4 | mrkoll.se | ↓1 | |
| 6 | booking.com | ↓1 |
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