The top 10 most visited travel websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.se | 1.8M | −56K | ||
| 2 | transportstyrelsen.se | 1.7M | +93K | ||
| 3 | ↑1 | godare.se | 834K | +43K | |
| 4 | ↓1 | mrkoll.se | 816K | −52K | |
| 5 | ↑2 | booking.com | 726K | +96K | |
| 6 | ↓1 | tui.se | 626K | −61K | |
| 7 | ↓1 | ving.se | 567K | −115K | |
| 8 | sj.se | 552K | −31K | ||
| 9 | momondo.se | 448K | −7.7K | ||
| 10 | New | trafikverket.se | 414K | +6.9K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | booking.com | ↑2 | |
| 10 | trafikverket.se | ↑2 | |
| 3 | godare.se | ↑1 |
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