The top 10 most visited travel websites in Iceland by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.com | 99K | −7.0K | ||
| 2 | guidetoiceland.is | 73K | −2.4K | ||
| 3 | icelandair.com | 56K | −1.9K | ||
| 4 | flyplay.com | 46K | +927 | ||
| 5 | ja.is | 39K | −2.6K | ||
| 6 | kefairport.is | 30K | +316 | ||
| 7 | ↑1 | wizzair.com | 24K | +2.5K | |
| 8 | ↓1 | adventures.is | 22K | −2.5K | |
| 9 | ↑1 | kefairport.com | 20K | −283 | |
| 10 | New | reykjavik.is | 19K | −701 |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | wizzair.com | ↑1 | |
| 9 | kefairport.com | ↑1 | |
| 10 | reykjavik.is | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 8 | adventures.is | ↓1 | |
| 1 | tripadvisor.com | ||
| 2 | guidetoiceland.is |
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