The top 10 most visited travel websites in Iceland by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.com | 98K | +4.5K | ||
| 2 | guidetoiceland.is | 73K | +4.5K | ||
| 3 | icelandair.com | 51K | −6.3K | ||
| 4 | flyplay.com | 44K | −837 | ||
| 5 | ja.is | 38K | +281 | ||
| 6 | ↑2 | wizzair.com | 23K | +3.0K | |
| 7 | adventures.is | 22K | +1.7K | ||
| 8 | ↑2 | reykjavik.is | 21K | +2.7K | |
| 9 | ↓3 | kefairport.is | 21K | −10K | |
| 10 | ↓1 | kefairport.com | 20K | +648 |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | wizzair.com | ↑2 | |
| 8 | reykjavik.is | ↑2 | |
| 1 | tripadvisor.com |
Rank | Website | Change | |
|---|---|---|---|
| 9 | kefairport.is | ↓3 | |
| 10 | kefairport.com | ↓1 | |
| 1 | tripadvisor.com |
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