The top 10 most visited travel websites in Iceland by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.com | 111K | +7.0K | ||
| 2 | guidetoiceland.is | 86K | +7.0K | ||
| 3 | icelandair.com | 57K | −58 | ||
| 4 | flyplay.com | 45K | +50 | ||
| 5 | ja.is | 40K | −1.4K | ||
| 6 | kefairport.is | 34K | +1.2K | ||
| 7 | wizzair.com | 28K | +2.8K | ||
| 8 | ↑2 | kefairport.com | 25K | +5.0K | |
| 9 | ↓1 | adventures.is | 24K | +535 | |
| 10 | ↓1 | reykjavik.is | 24K | +2.0K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 8 | kefairport.com | ↑2 | |
| 1 | tripadvisor.com | ||
| 2 | guidetoiceland.is |
Rank | Website | Change | |
|---|---|---|---|
| 9 | adventures.is | ↓1 | |
| 10 | reykjavik.is | ↓1 | |
| 1 | tripadvisor.com |
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