The top 10 most visited travel websites in Bulgaria by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | booking.com | 325K | +1.5K | |
| 2 | ↓1 | bgtoll.bg | 322K | −32K | |
| 3 | New | sofiatraffic.bg | 320K | +311K | |
| 4 | ↓1 | trafficnews.bg | 262K | −21K | |
| 5 | sofia-airport.eu | 218K | +17K | ||
| 6 | ↓2 | hippoland.net | 213K | +10K | |
| 7 | bdz.bg | 199K | +20K | ||
| 8 | New | stolica.bg | 184K | +118K | |
| 9 | ↓1 | pochivka.bg | 181K | +7.9K | |
| 10 | varnatraffic.com | 140K | +8.6K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 3 | sofiatraffic.bg | ↑85 | |
| 8 | stolica.bg | ↑12 | |
| 1 | booking.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 6 | hippoland.net | ↓2 | |
| 2 | bgtoll.bg | ↓1 | |
| 4 | trafficnews.bg | ↓1 |
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