The top 10 most visited travel websites in Bulgaria by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | sofiatraffic.bg | 410K | +108K | |
| 2 | ↑1 | booking.com | 313K | +17K | |
| 3 | ↓2 | bgtoll.bg | 287K | −26K | |
| 4 | trafficnews.bg | 228K | −34K | ||
| 5 | ↑1 | hippoland.net | 226K | +30K | |
| 6 | ↓1 | sofia-airport.eu | 198K | −8.0K | |
| 7 | bdz.bg | 194K | +3.8K | ||
| 8 | pochivka.bg | 190K | +20K | ||
| 9 | New | sofia.bg | 131K | +25K | |
| 10 | New | varnatraffic.com | 127K | +5.0K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | sofia.bg | ↑5 | |
| 1 | sofiatraffic.bg | ↑1 | |
| 2 | booking.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 3 | bgtoll.bg | ↓2 | |
| 6 | sofia-airport.eu | ↓1 | |
| 4 | trafficnews.bg |
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