The top 10 most visited travel websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.com.au | 7.4M | +316K | ||
| 2 | qantas.com | 3.8M | −28K | ||
| 3 | booking.com | 3.0M | +294K | ||
| 4 | skyscanner.com.au | 2.2M | −50K | ||
| 5 | ↑1 | virginaustralia.com | 2.0M | +128K | |
| 6 | ↓1 | jetstar.com | 1.7M | −452K | |
| 7 | flightaware.com | 1.5M | +66K | ||
| 8 | flightcentre.com.au | 1.2M | −2.2K | ||
| 9 | ↑1 | airbnb.com.au | 960K | +7.3K | |
| 10 | ↓1 | ptv.vic.gov.au | 933K | −37K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | virginaustralia.com | ↑1 | |
| 9 | airbnb.com.au | ↑1 | |
| 1 | tripadvisor.com.au |
Rank | Website | Change | |
|---|---|---|---|
| 6 | jetstar.com | ↓1 | |
| 10 | ptv.vic.gov.au | ↓1 | |
| 1 | tripadvisor.com.au |
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