The top 10 most visited finance websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | commbank.com.au | 5.3M | +78K | ||
| 2 | ↑1 | westpac.com.au | 3.5M | +12K | |
| 3 | ↓1 | ato.gov.au | 3.4M | −523K | |
| 4 | nab.com.au | 2.2M | +85K | ||
| 5 | forbes.com | 1.8M | +161K | ||
| 6 | marketindex.com.au | 1.7M | +120K | ||
| 7 | xe.com | 1.4M | −97K | ||
| 8 | stgeorge.com.au | 1.3M | −28K | ||
| 9 | New | wise.com | 1.2M | +70K | |
| 10 | New | paypal.com | 1.2M | −30K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | wise.com | ↑4 | |
| 2 | westpac.com.au | ↑1 | |
| 10 | paypal.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 3 | ato.gov.au | ↓1 | |
| 1 | commbank.com.au | ||
| 4 | nab.com.au |
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