The top 10 most visited finance websites in United Kingdom by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | moneysavingexpert.com | 6.5M | −366K | ||
| 2 | ↑1 | comparethemarket.com | 4.4M | +282K | |
| 3 | ↑4 | lse.co.uk | 4.3M | +640K | |
| 4 | ↑2 | natwest.com | 4.1M | +382K | |
| 5 | ↓3 | lloydsbank.com | 4.1M | −248K | |
| 6 | ↓1 | santander.co.uk | 3.6M | −292K | |
| 7 | ↑2 | nationwide.co.uk | 3.5M | +76K | |
| 8 | barclays.co.uk | 3.5M | −28K | ||
| 9 | ↓5 | forbes.com | 3.2M | −767K | |
| 10 | gocompare.com | 3.0M | −63K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 3 | lse.co.uk | ↑4 | |
| 4 | natwest.com | ↑2 | |
| 7 | nationwide.co.uk | ↑2 |
Rank | Website | Change | |
|---|---|---|---|
| 9 | forbes.com | ↓5 | |
| 5 | lloydsbank.com | ↓3 | |
| 6 | santander.co.uk | ↓1 |
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