Westpac.com.au is the official website of Westpac Banking Corporation, one of Australia's largest banks. Visitors can explore a wide range of financial services, including personal and business banking, loans, investments, and insurance. The site offers easy access to account management tools, online banking features, and competitive financial products designed to meet the diverse needs of its customers. With a user-friendly interface and resources like financial calculators and informative articles, Westpac aims to empower individuals and businesses to make informed financial decisions. Whether you're seeking advice on saving for the future or managing your daily expenses, Westpac's comprehensive services and expert guidance are just a click away.
Rank by traffic
In June 2025, westpac.com.au saw a decrease in search traffic, reaching 2.7M visits, which is a decrease of 481K visits compared to the previous month. The traffic value decreased to 2.7M, a reduction of 327K.
For westpac.com.au, Australia dominates traffic with 2.5M visits, a decrease of 486K from the previous month, making up 92.6% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 2.5M | −486K | 92.6% | |||||||
| 54K | +3.0K | 2.0% | |||||||
| 27K | −3.3K | 1.0% | |||||||
| 16K | +1.5K | 0.6% | |||||||
| 13K | −173 | 0.5% | |||||||
westpac.com.au ranks #1 for "westpac" in Australia and receives 1.4M monthly visits from this keyword alone, an increase of 209K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| westpac | 1.5M | +240K | 1.4M | +209K | 1 | ||||
| westpac login | 417K | +62K | 433K | +63K | 1 | ||||
| westpac online banking | 391K | −3.0K | 410K | +355 | 1 | ||||
| westpac online | 313K | +21K | 325K | +21K | 1 | ||||
| westpac bank | 31K | 26K | +279 | 1 | |||||
anz.com.au, nab.com.au and commbank.com.au rank in the top 10 organic search results for the same keywords that westpac.com.au gets the most traffic from. Discover more competitors of westpac.com.au.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| anz.com.au | 1.4M | 5.3K | |||||||
| nab.com.au | 2.1M | 7.8K | |||||||
| commbank.com.au | 5.2M | 8.4K | |||||||
| stgeorge.com.au | 1.3M | 1.6K | |||||||
| bendigobank.com.au | 391K | 3.5K | |||||||
As of June 2025, westpac.com.au's Domain Rating is 81. westpac.com.au is linked by 18K websites, indicating a decrease of 315 referring sites from the previous month.
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