The top 10 most visited shopping websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | amazon.com.au | 5.0M | −5.0M | |
| 2 | ↓1 | kmart.com.au | 3.5M | −8.1M | |
| 3 | ↑1 | bigw.com.au | 2.3M | −4.3M | |
| 4 | ↓1 | jbhifi.com.au | 1.8M | −6.5M | |
| 5 | ↑2 | ebay.com.au | 1.6M | −2.3M | |
| 6 | ↑2 | myer.com.au | 1.6M | −2.2M | |
| 7 | ↓2 | woolworths.com.au | 1.5M | −3.6M | |
| 8 | New | amazon.com | 1.0M | −1.4M | |
| 9 | ↓3 | coles.com.au | 1.0M | −3.0M | |
| 10 | New | productreview.com.au | 955K | −717K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | productreview.com.au | ↑10 | |
| 8 | amazon.com | ↑5 | |
| 5 | ebay.com.au | ↑2 |
Rank | Website | Change | |
|---|---|---|---|
| 9 | coles.com.au | ↓3 | |
| 7 | woolworths.com.au | ↓2 | |
| 2 | kmart.com.au | ↓1 |
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