The top 10 most visited shopping websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | kmart.com.au | 10M | −3.6K | ||
| 2 | amazon.com.au | 9.1M | −45K | ||
| 3 | jbhifi.com.au | 7.5M | +656K | ||
| 4 | bigw.com.au | 6.0M | +191K | ||
| 5 | woolworths.com.au | 4.6M | +381K | ||
| 6 | ↑1 | coles.com.au | 3.5M | −63K | |
| 7 | ↑1 | myer.com.au | 3.4M | +87K | |
| 8 | ↓2 | ebay.com.au | 3.3M | −287K | |
| 9 | harveynorman.com.au | 3.0M | +339K | ||
| 10 | gumtree.com.au | 2.4M | −94K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | coles.com.au | ↑1 | |
| 7 | myer.com.au | ↑1 | |
| 1 | kmart.com.au |
Rank | Website | Change | |
|---|---|---|---|
| 8 | ebay.com.au | ↓2 | |
| 1 | kmart.com.au | ||
| 2 | amazon.com.au |
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