The top 10 most visited shopping websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | kmart.com.au | 10M | +94K | |
| 2 | ↓1 | amazon.com.au | 9.6M | −1.0M | |
| 3 | jbhifi.com.au | 7.3M | −53K | ||
| 4 | bigw.com.au | 6.1M | −484K | ||
| 5 | woolworths.com.au | 4.9M | +329K | ||
| 6 | ↑1 | coles.com.au | 4.0M | +439K | |
| 7 | ↓1 | ebay.com.au | 3.7M | −320K | |
| 8 | myer.com.au | 3.3M | −246K | ||
| 9 | play.google.com | 3.3M | +386K | ||
| 10 | harveynorman.com.au | 2.6M | −10K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 1 | kmart.com.au | ↑1 | |
| 6 | coles.com.au | ↑1 | |
| 3 | jbhifi.com.au |
Rank | Website | Change | |
|---|---|---|---|
| 2 | amazon.com.au | ↓1 | |
| 7 | ebay.com.au | ↓1 | |
| 3 | jbhifi.com.au |
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