The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | rakuten.co.jp | 119M | +1.4M | ||
| 2 | amazon.co.jp | 102M | −6.3M | ||
| 3 | my-best.com | 25M | +836K | ||
| 4 | kakaku.com | 24M | +206K | ||
| 5 | mercari.com | 14M | −935K | ||
| 6 | play.google.com | 12M | −451K | ||
| 7 | p-world.co.jp | 7.8M | +96K | ||
| 8 | ↑1 | zozo.jp | 7.5M | +1.2M | |
| 9 | New | uniqlo.com | 7.5M | +2.3M | |
| 10 | ↓2 | biccamera.com | 7.1M | +464K |
Websites that changed positions within the top 10 rankings in December 2024.
Rank | Website | Change | |
|---|---|---|---|
| 9 | uniqlo.com | ↑2 | |
| 8 | zozo.jp | ↑1 | |
| 1 | rakuten.co.jp |
Rank | Website | Change | |
|---|---|---|---|
| 10 | biccamera.com | ↓2 | |
| 1 | rakuten.co.jp | ||
| 2 | amazon.co.jp |
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