The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | amazon.co.jp | 129M | +16M | |
| 2 | ↓1 | rakuten.co.jp | 126M | +10.0M | |
| 3 | kakaku.com | 27M | +1.2M | ||
| 4 | my-best.com | 25M | −838K | ||
| 5 | mercari.com | 15M | +394K | ||
| 6 | play.google.com | 12M | +71K | ||
| 7 | p-world.co.jp | 9.4M | +491K | ||
| 8 | zozo.jp | 8.2M | −633K | ||
| 9 | biccamera.com | 7.6M | +284K | ||
| 10 | New | muji.com | 6.1M | +644K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | muji.com | ↑3 | |
| 1 | amazon.co.jp | ↑1 | |
| 3 | kakaku.com |
Rank | Website | Change | |
|---|---|---|---|
| 2 | rakuten.co.jp | ↓1 | |
| 3 | kakaku.com | ||
| 4 | my-best.com |
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