The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | rakuten.co.jp | 105M | +4.3M | ||
| 2 | amazon.co.jp | 98M | +1.5M | ||
| 3 | ↑1 | kakaku.com | 21M | +841K | |
| 4 | ↓1 | my-best.com | 19M | −2.2M | |
| 5 | mercari.com | 11M | −1.4M | ||
| 6 | p-world.co.jp | 10M | −601K | ||
| 7 | ↑3 | biccamera.com | 6.4M | +718K | |
| 8 | New | hmv.co.jp | 6.1M | +1.1M | |
| 9 | ↓2 | zozo.jp | 5.7M | −483K | |
| 10 | ↓1 | muji.com | 5.6M | −168K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | biccamera.com | ↑3 | |
| 8 | hmv.co.jp | ↑3 | |
| 3 | kakaku.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 9 | zozo.jp | ↓2 | |
| 4 | my-best.com | ↓1 | |
| 10 | muji.com | ↓1 |
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