The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | rakuten.co.jp | 113M | −11M | |
| 2 | ↓1 | amazon.co.jp | 110M | −19M | |
| 3 | kakaku.com | 24M | −2.5M | ||
| 4 | my-best.com | 23M | −1.3M | ||
| 5 | mercari.com | 15M | −897K | ||
| 6 | New | hmv.co.jp | 12M | +7.9M | |
| 7 | ↓1 | play.google.com | 11M | −912K | |
| 8 | ↓1 | p-world.co.jp | 10M | −558K | |
| 9 | ↓1 | zozo.jp | 6.7M | −1.3M | |
| 10 | ↓1 | biccamera.com | 6.7M | −740K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | hmv.co.jp | ↑9 | |
| 1 | rakuten.co.jp | ↑1 | |
| 3 | kakaku.com |
Rank | Website | Change | |
|---|---|---|---|
| 2 | amazon.co.jp | ↓1 | |
| 7 | play.google.com | ↓1 | |
| 8 | p-world.co.jp | ↓1 |
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