The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | rakuten.co.jp | 99M | −7.4M | |
| 2 | ↓1 | amazon.co.jp | 95M | −11M | |
| 3 | my-best.com | 23M | +151K | ||
| 4 | kakaku.com | 21M | −414K | ||
| 5 | mercari.com | 12M | −1.6M | ||
| 6 | ↑2 | p-world.co.jp | 10M | +390K | |
| 7 | play.google.com | 10M | −525K | ||
| 8 | ↑2 | zozo.jp | 6.2M | −643K | |
| 9 | muji.com | 5.8M | −2.4M | ||
| 10 | New | biccamera.com | 5.6M | −673K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | p-world.co.jp | ↑2 | |
| 8 | zozo.jp | ↑2 | |
| 1 | rakuten.co.jp | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 2 | amazon.co.jp | ↓1 | |
| 3 | my-best.com | ||
| 4 | kakaku.com |
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