The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.it | 49M | −12M | ||
| 2 | ↑1 | subito.it | 13M | −344K | |
| 3 | ↓1 | play.google.com | 12M | −3.4M | |
| 4 | ↑1 | ebay.it | 5.0M | −300K | |
| 5 | ↓1 | zalando.it | 4.4M | −1.0M | |
| 6 | trovaprezzi.it | 3.9M | −285K | ||
| 7 | ↑1 | bakeca.it | 3.2M | +265K | |
| 8 | ↓1 | mediaworld.it | 3.2M | −744K | |
| 9 | ↑1 | aliexpress.com | 2.0M | −216K | |
| 10 | New | etsy.com | 2.0M | −195K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 3 | play.google.com | ↓1 | |
| 5 | zalando.it | ↓1 | |
| 8 | mediaworld.it | ↓1 |
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