The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.it | 68M | −5.3M | ||
| 2 | subito.it | 11M | −638K | ||
| 3 | zalando.it | 4.5M | −70K | ||
| 4 | ebay.it | 3.8M | −278K | ||
| 5 | mediaworld.it | 3.3M | +179K | ||
| 6 | bakeca.it | 2.7M | −143K | ||
| 7 | trovaprezzi.it | 2.4M | −114K | ||
| 8 | New | unieuro.it | 2.2M | +295K | |
| 9 | New | etsy.com | 2.0M | +477K | |
| 10 | zara.com | 1.9M | −116K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | etsy.com | ↑7 | |
| 8 | unieuro.it | ↑3 | |
| 1 | amazon.it |
Rank | Website | Change | |
|---|---|---|---|
| 1 | amazon.it | ||
| 2 | subito.it | ||
| 3 | zalando.it |
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