Top Shopping Websites in Italy

The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.

July 2025
Top Trending Websites

Rank

Website

Search traffic

1amazon.it68M5.3M
2subito.it11M638K
3zalando.it4.5M70K
4ebay.it3.8M278K
5mediaworld.it3.3M+179K
6bakeca.it2.7M143K
7trovaprezzi.it2.4M114K
8Newunieuro.it2.2M+295K
9Newetsy.com2.0M+477K
10zara.com1.9M116K

Trending up

Rank

Website

Change

9etsy.com7
8unieuro.it3
1amazon.it

Trending down

Rank

Website

Change

1amazon.it
2subito.it
3zalando.it
Powered by Ahrefs. Increase your website’s traffic with the industry’s favorite SEO tool.