The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.it | 49M | −5.8M | ||
| 2 | subito.it | 12M | −808K | ||
| 3 | play.google.com | 10.0M | −676K | ||
| 4 | ↑1 | zalando.it | 4.7M | +132K | |
| 5 | ↓1 | ebay.it | 4.2M | −428K | |
| 6 | ↑1 | mediaworld.it | 3.2M | −19K | |
| 7 | ↓1 | bakeca.it | 2.8M | −456K | |
| 8 | trovaprezzi.it | 2.7M | −140K | ||
| 9 | aliexpress.com | 2.5M | −110K | ||
| 10 | New | zara.com | 2.2M | +211K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | zara.com | ↑4 | |
| 4 | zalando.it | ↑1 | |
| 6 | mediaworld.it | ↑1 |
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