The top 10 most visited shopping websites in Netherlands by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | bol.com | 11M | +938K | ||
| 2 | ah.nl | 8.2M | −37K | ||
| 3 | marktplaats.nl | 6.1M | −402K | ||
| 4 | ↑1 | action.com | 4.5M | +229K | |
| 5 | ↑1 | jumbo.com | 4.2M | +266K | |
| 6 | ↓2 | kruidvat.nl | 3.9M | −451K | |
| 7 | zalando.nl | 3.3M | +9.6K | ||
| 8 | amazon.nl | 3.2M | −9.6K | ||
| 9 | ↑1 | mediamarkt.nl | 3.1M | +279K | |
| 10 | ↓1 | hema.nl | 3.1M | +148K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | action.com | ↑1 | |
| 5 | jumbo.com | ↑1 | |
| 9 | mediamarkt.nl | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 6 | kruidvat.nl | ↓2 | |
| 10 | hema.nl | ↓1 | |
| 1 | bol.com |
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