The top 10 most visited travel websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.it | 15M | −30K | ||
| 2 | trenitalia.com | 8.7M | +364K | ||
| 3 | aranzulla.it | 6.3M | +1.0M | ||
| 4 | booking.com | 4.8M | +267K | ||
| 5 | ↑1 | skyscanner.it | 3.6M | −112K | |
| 6 | ↓1 | ryanair.com | 3.6M | −438K | |
| 7 | italotreno.com | 2.7M | +415K | ||
| 8 | thetrainline.com | 2.4M | +125K | ||
| 9 | brt.it | 2.0M | +566K | ||
| 10 | New | airbnb.it | 1.3M | −14K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | airbnb.it | ↑2 | |
| 5 | skyscanner.it | ↑1 | |
| 1 | tripadvisor.it |
Rank | Website | Change | |
|---|---|---|---|
| 6 | ryanair.com | ↓1 | |
| 1 | tripadvisor.it | ||
| 2 | trenitalia.com |
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