The top 10 most visited travel websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.it | 16M | +2.1M | ||
| 2 | trenitalia.com | 6.9M | −711K | ||
| 3 | booking.com | 6.8M | +1.1M | ||
| 4 | aranzulla.it | 4.8M | −154K | ||
| 5 | ↑1 | skyscanner.it | 4.4M | −555 | |
| 6 | ↓1 | ryanair.com | 4.2M | −256K | |
| 7 | italotreno.com | 2.6M | −96K | ||
| 8 | thetrainline.com | 2.3M | −313K | ||
| 9 | airbnb.it | 1.8M | +233K | ||
| 10 | easyjet.com | 1.5M | +35K |
Websites that changed positions within the top 10 rankings in July 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | skyscanner.it | ↑1 | |
| 1 | tripadvisor.it | ||
| 2 | trenitalia.com |
Rank | Website | Change | |
|---|---|---|---|
| 6 | ryanair.com | ↓1 | |
| 1 | tripadvisor.it | ||
| 2 | trenitalia.com |
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