The top 10 most visited travel websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.it | 15M | −944K | ||
| 2 | trenitalia.com | 6.9M | +11K | ||
| 3 | aranzulla.it | 5.8M | −941K | ||
| 4 | skyscanner.it | 5.1M | −611K | ||
| 5 | ↑1 | ryanair.com | 4.2M | +14K | |
| 6 | ↓1 | booking.com | 3.6M | −1.8M | |
| 7 | italotreno.com | 2.6M | −94K | ||
| 8 | thetrainline.com | 2.5M | +334K | ||
| 9 | easyjet.com | 1.5M | −40K | ||
| 10 | airbnb.it | 1.5M | −2.8K |
Websites that changed positions within the top 10 rankings in March 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | ryanair.com | ↑1 | |
| 1 | tripadvisor.it | ||
| 2 | trenitalia.com |
Rank | Website | Change | |
|---|---|---|---|
| 6 | booking.com | ↓1 | |
| 1 | tripadvisor.it | ||
| 2 | trenitalia.com |
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