The top 10 most visited travel websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.it | 13M | −413K | ||
| 2 | trenitalia.com | 5.9M | −1.9M | ||
| 3 | booking.com | 5.5M | −57K | ||
| 4 | aranzulla.it | 4.7M | −311K | ||
| 5 | ↑1 | ryanair.com | 3.6M | −669K | |
| 6 | ↓1 | skyscanner.it | 3.4M | −1.2M | |
| 7 | ↑1 | thetrainline.com | 2.4M | −93K | |
| 8 | ↓1 | italotreno.com | 2.1M | −592K | |
| 9 | airbnb.it | 1.5M | −152K | ||
| 10 | easyjet.com | 1.1M | −301K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | ryanair.com | ↑1 | |
| 7 | thetrainline.com | ↑1 | |
| 1 | tripadvisor.it |
Rank | Website | Change | |
|---|---|---|---|
| 6 | skyscanner.it | ↓1 | |
| 8 | italotreno.com | ↓1 | |
| 1 | tripadvisor.it |
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