The top 10 most visited travel websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.it | 14M | −339K | ||
| 2 | trenitalia.com | 8.0M | +1.4M | ||
| 3 | ↑3 | booking.com | 5.7M | +2.0M | |
| 4 | ↓1 | aranzulla.it | 5.4M | −85K | |
| 5 | ↓1 | skyscanner.it | 4.5M | −832K | |
| 6 | ↓1 | ryanair.com | 4.1M | −286K | |
| 7 | italotreno.com | 2.8M | −107K | ||
| 8 | thetrainline.com | 2.5M | +138K | ||
| 9 | New | airbnb.it | 1.7M | +695K | |
| 10 | ↓1 | easyjet.com | 1.5M | −122K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
|---|---|---|---|
| 3 | booking.com | ↑3 | |
| 9 | airbnb.it | ↑3 | |
| 1 | tripadvisor.it |
Rank | Website | Change | |
|---|---|---|---|
| 4 | aranzulla.it | ↓1 | |
| 5 | skyscanner.it | ↓1 | |
| 6 | ryanair.com | ↓1 |
Or get a free Ahrefs Webmaster Tools account →