The top 10 most visited travel websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
---|---|---|---|---|---|
1 | tripadvisor.it | 14M | −339K | ||
2 | trenitalia.com | 8.0M | +1.4M | ||
3 | ↑3 | booking.com | 5.7M | +2.0M | |
4 | ↓1 | aranzulla.it | 5.4M | −85K | |
5 | ↓1 | skyscanner.it | 4.5M | −832K | |
6 | ↓1 | ryanair.com | 4.1M | −286K | |
7 | italotreno.com | 2.8M | −107K | ||
8 | thetrainline.com | 2.5M | +138K | ||
9 | New | airbnb.it | 1.7M | +695K | |
10 | ↓1 | easyjet.com | 1.5M | −122K |
Websites that changed positions within the top 10 rankings in May 2025.
Rank | Website | Change | |
---|---|---|---|
3 | booking.com | ↑3 | |
9 | airbnb.it | ↑3 | |
1 | tripadvisor.it |
Rank | Website | Change | |
---|---|---|---|
4 | aranzulla.it | ↓1 | |
5 | skyscanner.it | ↓1 | |
6 | ryanair.com | ↓1 |
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