The top 10 most visited travel websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.it | 16M | +1.3M | ||
| 2 | trenitalia.com | 7.0M | −768K | ||
| 3 | aranzulla.it | 6.8M | +637K | ||
| 4 | ↑1 | skyscanner.it | 5.5M | +1.8M | |
| 5 | ↓1 | booking.com | 5.3M | +567K | |
| 6 | ryanair.com | 4.0M | +772K | ||
| 7 | italotreno.com | 2.8M | +134K | ||
| 8 | thetrainline.com | 2.2M | −58K | ||
| 9 | New | easyjet.com | 1.5M | +355K | |
| 10 | airbnb.it | 1.4M | +182K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | easyjet.com | ↑4 | |
| 4 | skyscanner.it | ↑1 | |
| 1 | tripadvisor.it |
Rank | Website | Change | |
|---|---|---|---|
| 5 | booking.com | ↓1 | |
| 1 | tripadvisor.it | ||
| 2 | trenitalia.com |
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