Amazon.co.jp is Japan's leading online shopping destination, offering a vast selection of products ranging from electronics and books to fashion and home goods. With a user-friendly interface and convenient shopping features, customers can easily browse and purchase items with just a few clicks. The site also provides access to exclusive deals, customer reviews, and personalized recommendations, ensuring a tailored shopping experience. Additionally, Amazon Prime members enjoy benefits such as free shipping, access to streaming services, and special discounts, making it a go-to platform for millions of shoppers across the country.
Rank by traffic
In March 2025, amazon.co.jp saw an increase in search traffic, reaching 131M visits, which is an increase of 16M visits compared to the previous month. The traffic value increased to 28M, a growth of 12M.
For amazon.co.jp, Japan dominates traffic with 129M visits, an increase of 16M from the previous month, making up 99.0% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 129M | +16M | 99.0% | |||||||
| 260K | +2.2K | 0.1% | |||||||
| 145K | +19K | 0.1% | |||||||
| 118K | +81K | 0% | |||||||
| 105K | +69K | 0% | |||||||
amazon.co.jp ranks #1 for "amazon" in Japan and receives 10M monthly visits from this keyword alone, an increase of 26K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon | 11M | +30K | 10M | +26K | 1 | ||||
| アマゾン | 7.2M | +200K | 4.0M | −2.6M | 1 | ||||
| アマゾンプライム | 945K | +120K | 879K | +111K | 1 | ||||
| アダルト | 522K | −18K | 419K | +416K | 5 → 1 | ||||
| アマゾンプライムデー | 364K | +283K | 355K | +276K | 1 | ||||
rakuten.co.jp, yahoo.co.jp and kakaku.com rank in the top 10 organic search results for the same keywords that amazon.co.jp gets the most traffic from. Discover more competitors of amazon.co.jp.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| rakuten.co.jp | 127M | 372K | |||||||
| yahoo.co.jp | 245M | 520K | |||||||
| kakaku.com | 27M | 105K | |||||||
| ja.wikipedia.org | 275M | 76K | |||||||
| yodobashi.com | 5.6M | 28K | |||||||
amazon.co.jp ranks 51st, placing it between detik.com, which has 28M visits and ranks 50th, and pt.wikipedia.org, with 26M visits, ranking 52nd.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| webmd.com | 28M | −53M | 49 | ↓6 | |||||
| detik.com | 28M | −105M | 50 | ↑1 | |||||
| amazon.co.jp | 27M | −103M | 51 | ↑2 | |||||
| pt.wikipedia.org | 26M | −137M | 52 | ↑25 | |||||
| trendyol.com | 25M | −60M | 53 | ↑1 | |||||
As of March 2025, amazon.co.jp's Domain Rating is 93. amazon.co.jp is linked by 460K websites, indicating an increase of 9.1K referring sites from the previous month.
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