Discover a vast selection of products on Amazon Japan, your one-stop online shopping destination. From electronics and fashion to books and groceries, Amazon.co.jp offers an extensive range of items at competitive prices. Enjoy the convenience of fast shipping, easy returns, and reliable customer service, all designed to enhance your shopping experience. Join millions of satisfied customers who trust Amazon for all their shopping needs while exploring daily deals and exclusive discounts that make every purchase rewarding.
Rank by traffic
In July 2025, amazon.co.jp saw an increase in search traffic, reaching 99M visits, which is an increase of 1.6M visits compared to the previous month. The traffic value increased to 11M, a growth of 332K.
For amazon.co.jp, Japan dominates traffic with 98M visits, an increase of 1.5M from the previous month, making up 98.9% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 98M | +1.5M | 98.9% | |||||||
| 243K | −5.4K | 0.2% | |||||||
| 183K | +129K | 0.1% | |||||||
| 111K | +956 | 0.1% | |||||||
| 56K | +28K | 0% | |||||||
amazon.co.jp ranks #1 for "amazon" in Japan and receives 10M monthly visits from this keyword alone, an increase of 26K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon | 11M | +30K | 10M | +26K | 1 | ||||
| アマゾン | 7.2M | +200K | 4.0M | −2.6M | 1 | ||||
| アマゾンプライム | 945K | +120K | 879K | +111K | 1 | ||||
| アダルト | 522K | −18K | 419K | +416K | 5 → 1 | ||||
| アマゾンプライムデー | 364K | +283K | 355K | +276K | 1 | ||||
rakuten.co.jp, yahoo.co.jp and kakaku.com rank in the top 10 organic search results for the same keywords that amazon.co.jp gets the most traffic from. Discover more competitors of amazon.co.jp.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| rakuten.co.jp | 98M | 330K | |||||||
| yahoo.co.jp | 262M | 506K | |||||||
| kakaku.com | 21M | 99K | |||||||
| wikipedia.org | 5.1B | 91K | |||||||
| yodobashi.com | 4.0M | 26K | |||||||
amazon.co.jp ranks 47th, placing it between healthline.com, which has 99M visits and ranks 46th, and mercadolivre.com.br, with 98M visits, ranking 48th.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| tripadvisor.com | 103M | +5.2M | 45 | ↑7 | |||||
| healthline.com | 99M | −3.7M | 46 | ||||||
| amazon.co.jp | 99M | +1.6M | 47 | ↑7 | |||||
| mercadolivre.com.br | 98M | +125K | 48 | ↑5 | |||||
| twitter.com | 97M | −24M | 49 | ↓8 | |||||
As of July 2025, amazon.co.jp's Domain Rating is 93. amazon.co.jp is linked by 466K websites, indicating a decrease of 2.8K referring sites from the previous month.
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